--- title: "Sonos brand guidelines: logo, colors and fonts | Rainbrand" description: "Sonos’s logo, colors (#000000, #FFFFFF, #2E2E2E), fonts (Aktiv Grotesk), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/sonos/" --- (Brand guidelines) // Music and audio # Sonos brand guidelines Sonos’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from sonos.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/sonos/sonos-brand-skill.zip) ![SONOS wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fsonos%2Fsonos-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Black #000000 - White #FFFFFF - Charcoal #2E2E2E ## About Sonos Sonos is an audio technology company built around bringing expressive, high-quality sound into everyday life. Its connected speakers, home theater, headphones, and app form a flexible system designed to make listening feel effortless, immersive, and at home. ## Sonos logo - ![SONOS wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fsonos%2Fsonos-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download SONOS wordmark](https://www.rainbrand.com/brand-guidelines/sonos/sonos-wordmark.svg) Use the SONOS wordmark as the brand signature. Preserve the artwork’s proportions and give it a clear, uncluttered field in black or white. ## Sonos colors - Black Wordmark, text, accents and primary buttons HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Page background and button text HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Charcoal Secondary text and outlines HEX #2E2E2E Copy HEX RGB 46, 46, 46 Copy RGB ## Sonos fonts - Aktiv Grotesk Headings · 500, Body · 400, Buttons · 400 Font names only. The Brand Skill download doesn’t include font files. ## Sonos’s voice Sonos writes with confident warmth. Make listening feel vivid and personal, but keep the language direct and easy to follow. Pair emotional outcomes with practical clarity about the system, setup, or sound. - “Love the sound. Feel the system” - “Just plug, tap, play” - “You don’t just hear every detail. You feel the emotion” - “Start with one room and simply add more when you're ready” - “Make it easy to play any song in any room” ## Dos and don’ts ### Do - Lead with the listening experience: clarity, detail, immersion, and the feeling music brings to a room. - Describe the system as flexible and connected; show how products work together across rooms and uses. - Keep instructions straightforward and reassuring, especially for setup and everyday control. - Make product imagery feel at home in considered, lived-in spaces, and show people listening naturally. - Present products with clean, composed views that make their form and details easy to appreciate. ### Don’t - Don’t make the sound system feel complicated or demanding to use. - Don’t describe sound only through technical specifications; connect features to a listener benefit. - Don’t let product imagery feel disconnected from the home, listening, or personal use. - Don’t obscure product form or details with cluttered presentation. ## More from the Brand Skill ### Products and listening Sonos imagery pairs carefully presented product views with moments of listening in homes and outdoors. Preserve the breadth of product photography, configurations, and use contexts when making future creative work. ### Identity and brand imagery Use the Sonos wordmark as identity artwork. ### Product interface imagery Preserve the Sonos app and system interface visuals as product imagery. Use them to inform accurate depictions of browsing, playback, room grouping, setup, and control. ### Radio and editorial imagery Sonos Radio imagery connects listening with curated music, artists, stations, and programming. Keep these visuals distinct from product-only imagery when the creative centers on the service or music discovery. ## Download Sonos’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Sonos’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/sonos/sonos-brand-skill.zip) sonos-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ colors.md │ ├ imagery-products-and-listening.md │ ├ typography.md │ ├ imagery-identity-and-brand.md │ ├ logo.md │ ├ imagery-product-interface.md │ ├ voice.md │ └ imagery-radio-and-editorial.md └ assets/logos/ └ sonos-wordmark.svg Rainbrand’s Brand Agent built this Brand Skill from sonos.com on 30 Oct 2026. It isn’t Sonos’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Sonos and its logos are trademarks of Sonos, Inc. Rainbrand isn’t affiliated with or endorsed by Sonos, Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Spotify brand guidelines](https://www.rainbrand.com/brand-guidelines/spotify/) Music and audio - [Teenage Engineering brand guidelines](https://www.rainbrand.com/brand-guidelines/teenage-engineering/) Music and audio - [Airbnb brand guidelines](https://www.rainbrand.com/brand-guidelines/airbnb/) Travel and transport The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)