--- title: "Sézane brand guidelines: logo, colors and fonts | Rainbrand" description: "Sézane’s logo, colors (#FFFCF8, #121212, #000000), fonts (Sezane Serif, EB Garamond), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/sezane/" --- (Brand guidelines) // Fashion and accessories # Sézane brand guidelines Sézane’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from sezane.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/sezane/sezane-brand-skill.zip) ![Sézane wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fsezane%2Fsezane-icon.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Warm off-white #FFFCF8 - Near-black #121212 - Black #000000 - White #FFFFFF ## About Sézane Sézane is a Paris-born fashion and lifestyle brand, founded in 2013, whose design approach brings together meticulous attention to detail, enduring style, quality, and accessibility. Its world spans clothing, accessories, home, and everyday pieces. ## Sézane logo - ![Sézane wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fsezane%2Fsezane-icon.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · PNG [Download Sézane wordmark](https://www.rainbrand.com/brand-guidelines/sezane/sezane-icon.png) Use Sézane’s own wordmark as the primary identity artwork. Preserve the artwork’s proportions and use it as supplied. ## Sézane colors - Warm off-white Page and card backgrounds HEX #FFFCF8 Copy HEX RGB 255, 252, 248 Copy RGB - Near-black Primary text and primary controls HEX #121212 Copy HEX RGB 18, 18, 18 Copy RGB - Black Wordmark and accents HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Contrast and button text HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Muted gray Supporting neutral HEX #7C747C Copy HEX RGB 124, 116, 124 Copy RGB ## Sézane fonts - Sezane Serif Headings · 400 - EB Garamond Body · 400 - Sezane Gothic Primary buttons and labels · 500 Font names only. The Brand Skill download doesn’t include font files. ## Sézane’s voice Write with warmth, conviction, and a considered editorial rhythm. Pair poetic language about craft and feeling with clear, practical detail. Make quality and design feel accessible; express care through specifics rather than grand claims. - “Everything is considered down to the millimeter” - “Creation takes shape through eye and touch, lingering over the fall of a garment, the feel of a fabric and the depth of a color” - “From day one, we have been guided by a commitment to making beautiful design accessible, without ever compromising on quality” - “But real life has the final say: Will it hold everything you need and everything you don’t?” ## Dos and don’ts ### Do - Keep visual identity elegant and considered, with a clear hierarchy and ample room for imagery and words. - Show pieces in a lived-in, human context as well as with attention to material, shape, and detail. - Write with editorial warmth, then ground the idea in concrete details about use, feel, or design. - Present quality and accessibility together as central brand ideas. ### Don’t - Don’t make the voice sound impersonal, overblown, or detached from real life. - Don’t substitute vague claims for the brand’s characteristic attention to materials, construction, and practical use. - Don’t redraw the SÉZANE wordmark, drop its accent, or set the name in another typeface. ## More from the Brand Skill ### Editorial and campaign imagery Sézane’s public-facing imagery includes brand storytelling, studio and material details, collection features, retail spaces, care guidance, and seasonal fashion editorials. Draw on these subjects for editorial and campaign work. ### Product and styling imagery Use the brand’s product and styling imagery to understand how Sézane presents clothing, accessories, and home objects. Keep product imagery legible and let the product’s material, silhouette, color, and details remain central. ### Interface style The website uses a light visual mode, a warm off-white page and card ground, and dark text. Its primary button is dark with light text; its secondary button is transparent with a dark outline. Both use a restrained corner radius and no shadow. Links are simple, text-led treatments. ## Download Sézane’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Sézane’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/sezane/sezane-brand-skill.zip) sezane-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ imagery-editorial.md │ ├ colors.md │ ├ typography.md │ ├ voice.md │ ├ product-imagery.md │ ├ logo.md │ └ interface-style.md └ assets/logos/ └ sezane-icon.png Rainbrand’s Brand Agent built this Brand Skill from sezane.com on 30 Oct 2026. It isn’t Sézane’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Sézane and its logos are trademarks of Sézane. Rainbrand isn’t affiliated with or endorsed by Sézane. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Chanel brand guidelines](https://www.rainbrand.com/brand-guidelines/chanel/) Fashion and accessories - [Loewe brand guidelines](https://www.rainbrand.com/brand-guidelines/loewe/) Fashion and accessories - [Marimekko brand guidelines](https://www.rainbrand.com/brand-guidelines/marimekko/) Fashion and accessories The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)