--- title: "Rolex brand guidelines: logo, colors and fonts | Rainbrand" description: "Rolex’s logo, colors (#006039, #A37E2C, #127749), fonts (Helvetica Now Text, Rolex Font), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/rolex/" --- (Brand guidelines) // Fashion and accessories # Rolex brand guidelines Rolex’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from rolex.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/rolex/rolex-brand-skill.zip) ![Rolex crown and wordmark in green and gold](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frolex%2Frolex-lockup.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Rolex Green #006039 - Rolex Gold #A37E2C - Green #127749 - Dark green #0B3E27 ## About Rolex Rolex is an independent Swiss watch manufacture whose identity is rooted in precision, waterproofness, self-winding innovation, reliability and enduring quality. Its creative work brings together technical expertise, considered design and a forward-looking spirit. ## Rolex logo - ![Rolex crown and wordmark in green and gold](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frolex%2Frolex-lockup.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Lockup · SVG [Download Rolex crown and wordmark in green and gold](https://www.rainbrand.com/brand-guidelines/rolex/rolex-lockup.svg) - ![Rolex crown in gold](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frolex%2Frolex-icon.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Rolex crown in gold](https://www.rainbrand.com/brand-guidelines/rolex/rolex-icon.svg) Use the Rolex crown above the ROLEX wordmark as the brand signature, with the wordmark in Rolex green and the crown in gold. The gold crown on its own is the compact mark and reads best on dark green or black. Keep both intact, distinct and legible. ## Rolex colors - Rolex Green Signature brand color and wordmark HEX #006039 Copy HEX RGB 0, 96, 57 Copy RGB - Rolex Gold Crown and gold accents HEX #A37E2C Copy HEX RGB 163, 126, 44 Copy RGB - Green Website accent and links HEX #127749 Copy HEX RGB 18, 119, 73 Copy RGB - Dark green Dark brand backgrounds HEX #0B3E27 Copy HEX RGB 11, 62, 39 Copy RGB - White Backgrounds HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Charcoal Text HEX #212121 Copy HEX RGB 33, 33, 33 Copy RGB ## Rolex fonts - Helvetica Now Text Headings · 700, Body · 300 - Rolex Font Labels and eyebrows in spaced capitals · 400 - SangBleu Kingdom Quotes · 300 Font names only. The Brand Skill download doesn’t include font files. ## Rolex’s voice Write with calm authority, precision and a sense of enduring possibility. Rolex copy connects technical achievement to human experience, using concise declarative statements, purposeful contrasts and occasional poetic phrasing. Keep claims specific and assured rather than inflated. - “A symbol of elegance. A watchmaking icon, always reinvented. A window on a world of endless possibilities” - “A sleek design. A classic and universal style. A benchmark in the world of watchmaking” - “Superlative. More than a word, it is a vision. A commitment” - “Seven pillars that inspire us to exceed standards and push boundaries” ## Dos and don’ts ### Do - Connect the watch’s design and technical qualities to a clear human purpose or experience. - Write with precise, confident language and use restrained, memorable phrases. - Present craftsmanship, reliability and innovation as enduring commitments. - Keep the crown and wordmark in Rolex green and gold, on white or a quiet ground. ### Don’t - Don’t make unsupported claims about performance, materials or heritage. Keep technical statements specific and accurate. - Don’t use inflated or generic luxury language that could belong to any watch brand. - Don’t recolor, redraw or rearrange the crown and ROLEX wordmark. ## More from the Brand Skill ### Collection imagery Use Rolex collection images for broad watch-collection and official website creative work. ### Brand imagery Use Rolex-owned imagery for identity and campaign work, and keep watch imagery separate from the crown and wordmark. ### Rolex heritage imagery Use Rolex-owned images for corporate, founder and Oyster heritage storytelling. ### Datejust imagery Use Datejust collection and campaign images for product work and storytelling. ### Cosmograph Daytona imagery Use collection and motorsport images for Daytona product and heritage storytelling. ### GMT-Master II imagery Use collection and technical feature images for GMT-Master II product work. ### Land-Dweller imagery Use Land-Dweller collection, heritage and technical-detail images for product work. ### New watches imagery Use current Rolex new-watch images for collection launch storytelling. ### Oyster Perpetual imagery Use Oyster Perpetual collection images and feature visuals for product work. ### Submariner imagery Use Submariner collection images and technical-feature visuals for product work. ### Certified Pre-Owned imagery Use Rolex Certified Pre-Owned images to represent the programme, authentication and service experience. ### Perpetual Arts imagery Use Rolex arts initiative images for cultural storytelling. ### Care and service imagery Use brand-owned images for watch care, servicing and after-sales communication. ### Watchmaking imagery Use Rolex’s own watchmaking imagery to communicate components, materials, precision and manufacturing expertise. ## Download Rolex’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Rolex’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/rolex/rolex-brand-skill.zip) rolex-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ collection-imagery.md │ ├ brand-imagery.md │ ├ heritage-imagery.md │ ├ datejust-imagery.md │ ├ daytona-imagery.md │ ├ gmt-master-ii-imagery.md │ ├ land-dweller-imagery.md │ ├ new-watches-imagery.md │ ├ oyster-perpetual-imagery.md │ ├ submariner-imagery.md │ ├ voice.md │ ├ certified-pre-owned-imagery.md │ ├ perpetual-arts-imagery.md │ ├ care-and-service-imagery.md │ └ watchmaking-imagery.md └ assets/logos/ ├ rolex-lockup.svg └ rolex-icon.svg Rainbrand’s Brand Agent built this Brand Skill from rolex.com on 30 Oct 2026. It isn’t Rolex’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Rolex and its logos are trademarks of Rolex SA. Rainbrand isn’t affiliated with or endorsed by Rolex SA. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Chanel brand guidelines](https://www.rainbrand.com/brand-guidelines/chanel/) Fashion and accessories - [Loewe brand guidelines](https://www.rainbrand.com/brand-guidelines/loewe/) Fashion and accessories - [Marimekko brand guidelines](https://www.rainbrand.com/brand-guidelines/marimekko/) Fashion and accessories The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)