--- title: "Rivian brand guidelines: logo, colors and fonts | Rainbrand" description: "Rivian’s logo, colors (#FFAC00, #000000, #FFFFFF), fonts (Adventure), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/rivian/" --- (Brand guidelines) // Automotive # Rivian brand guidelines Rivian’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from rivian.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/rivian/rivian-brand-skill.zip) ![RIVIAN wordmark in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frivian%2Frivian-lockup.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Rivian yellow #FFAC00 - Black #000000 - White #FFFFFF - Near-black #151515 ## About Rivian Rivian is an American electric-vehicle company focused on vehicles and technology that inspire exploration. Its brand brings together adventurous utility, thoughtful design, evolving software, and care for the natural world. ## Rivian logo - ![RIVIAN wordmark in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frivian%2Frivian-lockup.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download RIVIAN wordmark in black](https://www.rainbrand.com/brand-guidelines/rivian/rivian-lockup.svg) Use the widely spaced RIVIAN wordmark as the primary logo, in black on light grounds or white on dark grounds. Keep it clear, intact, and distinct from photography, backgrounds, product imagery, and interface controls. ## Rivian colors - Rivian yellow Signature accent HEX #FFAC00 Copy HEX RGB 255, 172, 0 Copy RGB - Black Wordmark, text and primary surfaces HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Backgrounds and text on dark surfaces HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Near-black Secondary dark surfaces HEX #151515 Copy HEX RGB 21, 21, 21 Copy RGB - Light gray Secondary light surfaces HEX #F2F2F2 Copy HEX RGB 242, 242, 242 Copy RGB - Dark gray Secondary text HEX #494949 Copy HEX RGB 73, 73, 73 Copy RGB ## Rivian fonts - Adventure Headings · 600, Body · 400 Font names only. The Brand Skill download doesn’t include font files. ## Rivian’s voice Write with an optimistic, inviting confidence. Link electric-vehicle capability to real exploration and everyday utility; make technology feel approachable and human. Use vivid, plainspoken language rather than technical spectacle or generic sustainability claims. - “Keep the world adventurous forever” - “Designed to get out there” - “Dynamic driving fun meets go-anywhere capability” ## Dos and don’ts ### Do - Connect adventure to specific, tangible vehicle capabilities and experiences. - Keep technology and charging language useful, direct, and easy to picture. - Use warm, inclusive invitations to explore, learn, drive, and discover. - Let design feel considered and capable, balancing elevated materials with practical utility. ### Don’t - Don’t reduce the brand to technical specifications or performance figures; connect those details to what people can do. - Don’t make unsupported or absolute claims about range, charging speed, safety, or driver assistance. Preserve qualifications when making such claims. - Don’t use fear, pressure, or jargon where a straightforward, welcoming explanation will do. ## More from the Brand Skill ### Spaces and people Show Rivian spaces as approachable places to explore vehicles, compare materials, ask questions, and meet the brand. People and teams belong naturally in the scene; keep the setting warm, open, and grounded in real places. ### Brand and campaign imagery Rivian’s photography pairs vehicles and people with real landscapes, roads, charging stops, and welcoming places. Favor an authentic sense of movement, exploration, and human connection; use brand visuals and campaign imagery in their intended context. ### Vehicle imagery Show Rivian vehicles as purposeful, capable, and at home in varied terrain and daily life. Product imagery ranges from cinematic outdoor settings to clean studio and configuration views. Preserve the vehicles’ distinctive forms, colors, finishes, and proportions. ### Product and interface imagery Preserve Rivian’s own product experience in visual work: vehicle displays, app screens, charging tools, configuration views, and service or support experiences. Keep screens legible and product details faithful; show interfaces in believable use rather than as generic technology decoration. ## Download Rivian’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Rivian’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/rivian/rivian-brand-skill.zip) rivian-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ voice.md │ ├ imagery-spaces-and-people.md │ ├ imagery-brand-and-campaign.md │ ├ imagery-vehicles.md │ ├ imagery-product-experience.md │ ├ colors.md │ ├ logo.md │ └ typography.md └ assets/logos/ └ rivian-lockup.svg Rainbrand’s Brand Agent built this Brand Skill from rivian.com on 30 Oct 2026. It isn’t Rivian’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Rivian and its logos are trademarks of Rivian IP Holdings, LLC. Rainbrand isn’t affiliated with or endorsed by Rivian IP Holdings, LLC. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Porsche brand guidelines](https://www.rainbrand.com/brand-guidelines/porsche/) Automotive - [Tesla brand guidelines](https://www.rainbrand.com/brand-guidelines/tesla/) Automotive - [Anthropic brand guidelines](https://www.rainbrand.com/brand-guidelines/anthropic/) AI The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)