--- title: "Rifle Paper Co. brand guidelines: logo, colors and fonts" description: "Rifle Paper Co.’s logo, colors (#294133, #272727, #F0CBC4), fonts (Fortescue, Miller Text), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/rifle-paper-co/" --- (Brand guidelines) // Stationery and gifts # Rifle Paper Co. brand guidelines Rifle Paper Co.’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from riflepaperco.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/rifle-paper-co/rifle-paper-co-brand-skill.zip) ![RIFLE PAPER CO. wordmark in charcoal](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frifle-paper-co%2Frifle-paper-co-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Deep green #294133 - Charcoal #272727 - Blush #F0CBC4 - Red #D6381D ## About Rifle Paper Co. Rifle Paper Co. is a stationery and lifestyle brand built around Anna Bond’s hand-painted artwork: bold colors, painted florals, botanical patterns, and illustrated characters bring a distinctive, joyful touch to stationery, gifts, home décor, and everyday moments. ## Rifle Paper Co. logo - ![RIFLE PAPER CO. wordmark in charcoal](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frifle-paper-co%2Frifle-paper-co-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download RIFLE PAPER CO. wordmark in charcoal](https://www.rainbrand.com/brand-guidelines/rifle-paper-co/rifle-paper-co-logo.svg) Use the RIFLE PAPER CO. wordmark, set in widely spaced capitals, to identify the brand. Keep it distinct from the painted patterns, product photography and partner marks around it. ## Rifle Paper Co. colors - Deep green Signature color for feature sections HEX #294133 Copy HEX RGB 41, 65, 51 Copy RGB - Charcoal Logo and headings HEX #272727 Copy HEX RGB 39, 39, 39 Copy RGB - Blush Soft feature backgrounds HEX #F0CBC4 Copy HEX RGB 240, 203, 196 Copy RGB - Red Accent, badges and feature sections HEX #D6381D Copy HEX RGB 214, 56, 29 Copy RGB - Sage green Secondary feature sections HEX #667A6B Copy HEX RGB 102, 122, 107 Copy RGB - Cream Warm backgrounds HEX #FAF5EB Copy HEX RGB 250, 245, 235 Copy RGB - White Website background HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Gray Body text HEX #616161 Copy HEX RGB 97, 97, 97 Copy RGB ## Rifle Paper Co. fonts - Fortescue Headings · 300 - Miller Text Body · 400 - Caslon’s Egyptian Labels and buttons · 300 Font names only. The Brand Skill download doesn’t include font files. ## Rifle Paper Co.’s voice Write with warmth, optimism, and a personal, thoughtful sensibility. Connect beautiful design to real-life rituals: writing a note, giving a gift, or bringing color into a room. Keep the language approachable and sincere, with delight in the details rather than grandiose claims. For occasion-led copy, make room for the human gesture behind the product: a heartfelt message, a celebration, or a note of encouragement. Be gentle and sincere for sympathy and support; let birthday and holiday messages feel lively and celebratory. - “We create moments of unexpected beauty in the real world” - “Our world is full of bold colors, painted florals, and illustrated characters” - “create beautiful, quality products that bring joy to the everyday” - “I hope you love what we create - we are always listening to new ideas, and your feedback along the way” ## Dos and don’ts ### Do - Lead with original hand-painted florals, botanicals, and illustrated characters when creating brand-led visuals. - Use bold color and distinctive pattern to bring charm and beauty to everyday products and moments. - Keep product storytelling warm, personal, and attentive to craft and useful detail. - Pair occasion-led products with sincere, human language that supports the feeling of the moment. ### Don’t - Don’t replace the hand-painted quality with generic stock florals or impersonal decorative graphics. - Don’t let visual embellishment obscure the product or the message. - Don’t use a cold, overly formal, or boastful voice in place of the brand’s warm, thoughtful tone. ## More from the Brand Skill ### Illustration and patterns Build visual work around original hand-painted artwork, especially lush florals and botanicals. The paintings begin in gouache; translate their layered, handmade character into patterns with clear illustrative detail and lively color. Illustrated characters, animals, travel scenes, and still lifes are also part of the brand’s visual vocabulary. Use patterns as expressive artwork across paper goods and lifestyle products. Let pattern scale and colorways vary by design and product; preserve the distinct character of the specific pattern rather than flattening every design into a generic floral. ### Product imagery Show Rifle Paper Co. designs in the context of the products they are made for, from stationery and greeting cards to wallpaper, textiles, home décor, and gifts. Favor images where the artwork, product finish, and useful details can all be appreciated. The brand presents both close product views and room or lifestyle contexts. ### Web ui For web work, use a light interface with a white background, gray text, and the deep green accent. The primary button uses a square-cornered green fill with white text; the secondary button uses a white fill, gray text, and a dark outline. Keep button treatments restrained so product illustrations remain the visual focus. The type roles are Fortescue for headings, Miller Text for body copy, and Caslon’s Egyptian for labels and buttons. Match font weights to the specific role; do not apply one weight indiscriminately across the site. ## Download Rifle Paper Co.’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Rifle Paper Co.’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/rifle-paper-co/rifle-paper-co-brand-skill.zip) rifle-paper-co-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ color-palette.md │ ├ illustration-and-patterns.md │ ├ product-imagery.md │ ├ typography.md │ ├ visual-identity.md │ ├ voice.md │ └ web-ui.md └ assets/logos/ └ rifle-paper-co-logo.svg Rainbrand’s Brand Agent built this Brand Skill from riflepaperco.com on 30 Oct 2026. It isn’t Rifle Paper Co.’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Rifle Paper Co. and its logos are trademarks of Rifle Holdings, LLC. Rainbrand isn’t affiliated with or endorsed by Rifle Holdings, LLC. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Papier brand guidelines](https://www.rainbrand.com/brand-guidelines/papier/) Stationery and gifts - [Smythson brand guidelines](https://www.rainbrand.com/brand-guidelines/smythson/) Stationery and gifts - [Aesop brand guidelines](https://www.rainbrand.com/brand-guidelines/aesop/) Beauty and personal care The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)