--- title: "rhode brand guidelines: logo, colors and fonts | Rainbrand" description: "rhode’s logo, colors (#67645E, #F1F0ED, #ACAAA5), fonts (Rektorat, Swiss 721), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/rhode/" --- (Brand guidelines) // Beauty and personal care # rhode brand guidelines rhode’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from rhodeskin.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/rhode/rhode-brand-skill.zip) ![rhode wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frhode%2Frhode-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Taupe #67645E - Off-white #F1F0ED - Soft stone gray #ACAAA5 - White #FFFFFF ## About rhode rhode is a skincare and hybrid makeup brand built around intentional, high-performance everyday essentials, barrier care, a hydrated glow, and take-everywhere convenience. Its creative world connects considered formulas with approachable routines and skin-first makeup. ## rhode logo - ![rhode wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frhode%2Frhode-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download rhode wordmark](https://www.rainbrand.com/brand-guidelines/rhode/rhode-logo.svg) - ![rhode r symbol](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frhode%2Frhode-logo-2.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · PNG [Download rhode r symbol](https://www.rainbrand.com/brand-guidelines/rhode/rhode-logo-2.png) - ![rhode wordmark in white](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frhode%2Frhode-logo-3.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download rhode wordmark in white](https://www.rainbrand.com/brand-guidelines/rhode/rhode-logo-3.svg) Use rhode’s own wordmark and standalone r symbol as the brand’s identity artwork. Keep the original artwork intact and legible; use the r where a compact signature is needed and the wordmark where the brand name should read clearly. ## rhode colors - Taupe Wordmark and text HEX #67645E Copy HEX RGB 103, 100, 94 Copy RGB - Off-white Page background HEX #F1F0ED Copy HEX RGB 241, 240, 237 Copy RGB - Soft stone gray Supporting neutral HEX #ACAAA5 Copy HEX RGB 172, 170, 165 Copy RGB - White Light backgrounds HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Black High-contrast text HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB ## rhode fonts - Rektorat Display heading · 800 - Swiss 721 Primary heading · 400, Body · 400 Font names only. The Brand Skill download doesn’t include font files. ## rhode’s voice Write with calm confidence: concise, clear, and personable. Lead with the practical value of a product or routine, then add tactile language—hydrated, supple, cushiony, dewy, glazed. Keep claims grounded in the product’s stated benefits and make technical ingredients easy to understand. The brand’s own phrasing includes “one of everything really good,” “Lip care is skincare,” and “the essential prep step for your skincare routine.” Use this blend of simplicity, skin-first purpose, and approachable warmth as a voice reference. For headlines, the brand uses short declarative statements and selective all-caps emphasis, as in “Edited, efficacious, intentional.” and “MINIMAL skincare, minimal FOOTPRINT.” Keep emphasis purposeful and readable. - “one of everything really good” - “Lip care is skincare” - “the essential prep step for your skincare routine” - “Edited, efficacious, intentional” - “MINIMAL skincare, minimal FOOTPRINT” ## Dos and don’ts ### Do - Keep the identity and layouts clean, restrained, and easy to read. - Center skincare storytelling on purposeful formulas, skin-barrier care, hydration, and everyday routines. - Pair product information with a clear, accessible explanation of texture, feel, or use. - Use warm, direct language and short phrases that feel effortless rather than clinical. - Present hybrid makeup as color and care working together. ### Don’t - Don’t make the brand feel ornate, loud, or needlessly complicated. - Don’t use inflated or unsupported product claims. - Don’t treat makeup as separate from skincare when describing the brand’s hybrid formulas. - Don’t overload copy with technical ingredient terminology without explaining its relevance. ## More from the Brand Skill ### Brand and campaign imagery Use campaign, collection, and editorial imagery for product-led storytelling, routine moments, and brand presence. The Brand connects its founder and community to skincare, hybrid makeup, and on-the-go use. ### Product imagery Product imagery shows rhode packaging, product presentation, formulas, and application. Keep the product recognizable and let product and texture imagery support a clean, skin-first story. ## Download rhode’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow rhode’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/rhode/rhode-brand-skill.zip) rhode-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ voice-and-copy.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ brand-imagery.md │ └ product-imagery.md └ assets/logos/ ├ rhode-logo.svg ├ rhode-logo-2.png └ rhode-logo-3.svg Rainbrand’s Brand Agent built this Brand Skill from rhodeskin.com on 30 Oct 2026. It isn’t rhode’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. rhode and its logos are trademarks of HRBeauty LLC. Rainbrand isn’t affiliated with or endorsed by HRBeauty LLC. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Aesop brand guidelines](https://www.rainbrand.com/brand-guidelines/aesop/) Beauty and personal care - [Byredo brand guidelines](https://www.rainbrand.com/brand-guidelines/byredo/) Beauty and personal care - [Diptyque brand guidelines](https://www.rainbrand.com/brand-guidelines/diptyque/) Beauty and personal care The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)