--- title: "Reddit brand guidelines: logo, colors and fonts | Rainbrand" description: "Reddit’s logo, colors (#FF4500, #000000, #141B1D), fonts (Reddit Sans), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/reddit/" --- (Brand guidelines) // Social media # Reddit brand guidelines Reddit’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from reddit.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/reddit/reddit-brand-skill.zip) ![Reddit wordmark](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/reddit/reddit-logo.svg) - Vivid orange #FF4500 - Black #000000 - Dark charcoal #141B1D - Pale gray #E3E6E8 ## About Reddit Reddit is a place for people to find communities, share ideas, and take part in conversations across a wide range of interests. Its identity pairs a vivid orange accent and recognizable Reddit marks with a clear, community-centered experience. ## Reddit logo - ![Reddit wordmark](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/reddit/reddit-logo.svg) Wordmark Download [SVG of Reddit wordmark](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/reddit/reddit-logo.svg?download=reddit-logo.svg) [PNG of Reddit wordmark](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/reddit/reddit-logo.png?download=reddit-logo.png) - ![Reddit icon](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/reddit/reddit-icon.png) Icon · PNG [Download Reddit icon](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/reddit/reddit-icon.png?download=reddit-icon.png) Use Reddit’s wordmark or standalone mark as the brand signature. Choose the version that suits the space, keep the artwork intact, and give it enough room to remain recognizable. ## Reddit colors - Vivid orange Distinctive brand accent HEX #FF4500 Copy HEX RGB 255, 69, 0 Copy RGB - Black Supporting neutral HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - Dark charcoal Supporting neutral HEX #141B1D Copy HEX RGB 20, 27, 29 Copy RGB - Pale gray Supporting neutral HEX #E3E6E8 Copy HEX RGB 227, 230, 232 Copy RGB - White Light backgrounds HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Reddit fonts - Reddit Sans Brand text Font names only. The Brand Skill download doesn’t include font files. ## Reddit’s voice Write plainly and directly, with a welcoming, human tone. Explain ideas in accessible language, and make it easy for people to ask questions or join in. Reddit’s own phrasing includes “At Reddit, we believe that privacy is a right,” “we want to empower our users to be the masters of their identity,” and “If you need help understanding this policy or anything about Reddit, just ask.” Its broader invitation is “Join the most real place on the internet.” - “At Reddit, we believe that privacy is a right” - “we want to empower our users to be the masters of their identity” - “If you need help understanding this policy or anything about Reddit, just ask” - “Join the most real place on the internet” ## Dos and don’ts ### Do - Use Reddit’s orange and supporting neutral palette to make the brand recognizable. - Keep Reddit’s logo and standalone mark intact and clearly visible. - Write in direct, accessible language; welcome questions and participation. - Make content easy to scan and keep the community experience central. ### Don’t - Don’t let decorative treatments obscure or overwhelm Reddit’s marks. - Don’t use needlessly complicated or condescending language where a clear explanation will do. - Don’t make the brand voice sound like a one-way broadcast; keep the invitation to participate. ## Reddit imagery 3 images from reddit.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to. ### Brand and Product Imagery 3 images Use Reddit’s own marks and product motifs to support brand recognition. Product imagery should feel like a window into communities and conversations, rather than unrelated decorative content. - ![A vibrant orange circular speech bubble contains the white, stylized head of the Reddit mascot, Snoo.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/reddit/6f8a39ec-fe03-52d1-bb63-be1b6628c8ad/images/80d2d8e1-ce8a-4c6a-a5ce-fd1bb2ef713e.webp) - ![A diverse group of four 3D-styled Snoo avatars sit on a wooden park bench, engaged in lively conversation.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/reddit/6f8a39ec-fe03-52d1-bb63-be1b6628c8ad/images/97b01bf9-1545-487b-9077-c614f78e8394.webp) - ![A digital illustration of the Reddit alien mascot's head, known as Snoo, depicted with a skeptical and pensive expression.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/reddit/6f8a39ec-fe03-52d1-bb63-be1b6628c8ad/images/f34d9df4-b5c9-4cd1-9b0c-663b2ddc9464.webp) ## Download Reddit’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Reddit’s guidelines. It starts at SKILL.md, which points to the right file for each task. It has the guidance, 3 images and the logos. The font files belong to Reddit, Inc, so they’re left out. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/reddit/reddit-brand-skill.zip) ZIP, 159 KB reddit-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ colors.md │ ├ brand-imagery.md │ ├ logo.md │ ├ typography.md │ └ voice.md └ assets/ ├ images/ └ logos/ Rainbrand’s Brand Agent built this Brand Skill from reddit.com on 3 Nov 2026. It isn’t Reddit’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Reddit and its logos are trademarks of Reddit, Inc. Rainbrand isn’t affiliated with or endorsed by Reddit, Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Discord brand guidelines](https://www.rainbrand.com/brand-guidelines/discord/) Social media - [Instagram brand guidelines](https://www.rainbrand.com/brand-guidelines/instagram/) Social media - [LinkedIn brand guidelines](https://www.rainbrand.com/brand-guidelines/linkedin/) Social media The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)