--- title: "Rare Beauty brand guidelines: logo, colors and fonts" description: "Rare Beauty’s logo, colors (#6F0936, #80294E, #FDFBF8), fonts (Neue Haas Unica, Ogg), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/rare-beauty/" --- (Brand guidelines) // Beauty and personal care # Rare Beauty brand guidelines Rare Beauty’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from rarebeauty.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/rare-beauty/rare-beauty-brand-skill.zip) ![Rare Beauty wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frare-beauty%2Frare-beauty-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Deep berry #6F0936 - Berry #80294E - Warm off-white #FDFBF8 - Dark ink #000914 ## About Rare Beauty Rare Beauty makes makeup and fragrance that celebrate individuality and self-acceptance. Its beauty products, community spaces, and Rare Impact initiative express a welcoming, feel-good approach that supports mental well-being and encourages people to feel comfortable being themselves. ## Rare Beauty logo - ![Rare Beauty wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frare-beauty%2Frare-beauty-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Rare Beauty wordmark](https://www.rainbrand.com/brand-guidelines/rare-beauty/rare-beauty-wordmark.svg) - ![Rare Beauty R monogram](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Frare-beauty%2Frare-beauty-icon.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Rare Beauty R monogram](https://www.rainbrand.com/brand-guidelines/rare-beauty/rare-beauty-icon.svg) Use Rare Beauty’s own wordmark and R monogram as its identity marks. Keep their artwork intact and use a mark suited to the space. ## Rare Beauty colors - Deep berry Signature color and accents HEX #6F0936 Copy HEX RGB 111, 9, 54 Copy RGB - Berry Supporting brand color HEX #80294E Copy HEX RGB 128, 41, 78 Copy RGB - Warm off-white Page background HEX #FDFBF8 Copy HEX RGB 253, 251, 248 Copy RGB - Dark ink Text HEX #000914 Copy HEX RGB 0, 9, 20 Copy RGB - White Brand neutral HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Rare Beauty fonts - Neue Haas Unica Primary heading · 700, Body · 400, Secondary heading · 400 - Ogg Editorial heading · 400 - Rare Script Accent words Font names only. The Brand Skill download doesn’t include font files. ## Rare Beauty’s voice Write with warmth, optimism, and an inclusive, affirming tone. Center individuality and self-acceptance rather than perfection. Make beauty feel personal and approachable; explain product benefits in clear, sensory language, and let mental well-being messaging remain supportive and human. Rare Beauty’s own phrasing shows the balance of purpose and ease to aim for: “because Rare Beauty is not about being someone else, but being who you are”; “We believe in the beauty of imperfections”; and “Bright, blooming, and full of possibility.” In product copy, combine vivid sensory detail with practical clarity. For example: “A little goes a long way!” and “Wear it solo or pair it with our Fragrance Layering Balms for a scent that’s customized to your mood, your moment.” - “because Rare Beauty is not about being someone else, but being who you are” - “We believe in the beauty of imperfections” - “Bright, blooming, and full of possibility” - “A little goes a long way!” ## Dos and don’ts ### Do - Celebrate individuality, self-acceptance, and the freedom to express yourself. - Use warm, encouraging language that feels personal and welcoming. - Describe products with specific sensory details and straightforward, useful information. - Reflect the brand’s inclusive intent and its commitment to mental well-being. - Keep the visual identity restrained and polished: use the brand’s own marks, its berry-led palette, and its type families. ### Don’t - Don’t frame beauty as perfection, concealment, or becoming someone else. - Don’t use language that pressures people to follow one prescribed makeup routine or look. - Don’t make mental health feel like a sales gimmick; keep it thoughtful and supportive. - Don’t alter the brand’s marks or recolor the wordmark outside its berry and neutral palette. ## More from the Brand Skill ### Campaign and set imagery The brand’s campaign imagery combines product storytelling with people, makeup application, and designed sets. Seasonal product sets use coordinated packaging, styled flat lays, shade detail, and step-by-step application imagery. ### Fragrance imagery Rare Beauty fragrance imagery shows sculptural bottles and portable formats alongside the notes and materials that tell each scent story. Product galleries pair clear packaging views with ingredient still lifes, lifestyle moments, and coordinated layering products. The fragrance layering balm range uses compact tubes and scent-specific color and ingredient cues. Keep the balm, perfume, and their scent notes legible when composing a pairing. ### Makeup imagery Rare Beauty makeup imagery can show the product clearly, its color in use, and how it looks across people and skin tones. Product galleries pair pack shots with swatches, close-ups, application, and multi-model views. Shade and finish references are useful for product pages and shade-selection work. The wider makeup range includes lip, contour, blush, and complexion products. Preserve product and shade imagery for creative that needs to represent the range faithfully. Lip product imagery includes open product views, worn color, swatches, and shade-range compositions. ### Community and well-being imagery Rare Beauty presents community as individual expression rather than a single prescribed look. Community work invites people to share their own routines; wellbeing content is framed around comfort, relaxation, movement, and connection. Rare Impact imagery belongs to the brand’s social-impact initiative. Its visual material includes the initiative identity, report artwork, and portraits of the mental-health council. ## Download Rare Beauty’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Rare Beauty’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/rare-beauty/rare-beauty-brand-skill.zip) rare-beauty-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ voice.md │ ├ dos-and-donts.md │ ├ brand-marks.md │ ├ colors.md │ ├ typography.md │ ├ imagery-campaigns-and-sets.md │ ├ imagery-fragrance.md │ ├ imagery-makeup.md │ └ imagery-community-and-wellbeing.md └ assets/logos/ ├ rare-beauty-wordmark.svg └ rare-beauty-icon.svg Rainbrand’s Brand Agent built this Brand Skill from rarebeauty.com on 30 Oct 2026. It isn’t Rare Beauty’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Rare Beauty and its logos are trademarks of Rare Beauty, LLC. Rainbrand isn’t affiliated with or endorsed by Rare Beauty, LLC. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Aesop brand guidelines](https://www.rainbrand.com/brand-guidelines/aesop/) Beauty and personal care - [Byredo brand guidelines](https://www.rainbrand.com/brand-guidelines/byredo/) Beauty and personal care - [Diptyque brand guidelines](https://www.rainbrand.com/brand-guidelines/diptyque/) Beauty and personal care The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)