--- title: "Porsche brand guidelines: logo, colors and fonts | Rainbrand" description: "Porsche’s logo, colors (#010205, #FFFFFF, #F1F1F4), fonts (Porsche Next), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/porsche/" --- (Brand guidelines) // Automotive # Porsche brand guidelines Porsche’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from porsche.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/porsche/porsche-brand-skill.zip) ![PORSCHE wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fporsche%2Fporsche-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Black #010205 - White #FFFFFF - Surface gray #F1F1F4 - Crest red #8A0B07 ## About Porsche Porsche is a premium automotive brand known for high-performance vehicles, iconic sports-car design, and a driving experience that balances sportiness with everyday usability. ## Porsche logo - ![PORSCHE wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fporsche%2Fporsche-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download PORSCHE wordmark](https://www.rainbrand.com/brand-guidelines/porsche/porsche-wordmark.svg) - ![Porsche crest](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fporsche%2Fporsche-icon.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · PNG [Download Porsche crest](https://www.rainbrand.com/brand-guidelines/porsche/porsche-icon.png) The PORSCHE wordmark is the brand’s primary signature, and the crest is its emblem. Keep the crest in its full colors, never redraw or recolor either mark, and give each space to stand on its own. ## Porsche colors - Black Wordmark, text and primary buttons HEX #010205 Copy HEX RGB 1, 2, 5 Copy RGB - White Page background HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Surface gray Surfaces and panels HEX #F1F1F4 Copy HEX RGB 241, 241, 244 Copy RGB - Crest red The crest only HEX #8A0B07 Copy HEX RGB 138, 11, 7 Copy RGB - Crest gold The crest only HEX #D8A969 Copy HEX RGB 216, 169, 105 Copy RGB ## Porsche fonts - Porsche Next Headlines · 700, Subheadings · 600, Body · 400 Font names only. The Brand Skill download doesn’t include font files. ## Porsche’s voice Write with confidence and restraint. Pair emotional, aspirational language about driving with clear, specific descriptions of vehicles, performance, and use. Keep copy direct, polished, and human; avoid inflated claims when a concrete detail can make the point. Porsche’s copy grounds its aspiration in a personal sense of purpose: “For people who want to tread their own path.” It connects the brand’s sporting character to shared experience: “Over 20 years ago we asked ourselves if a sports car could celebrate more than the individual. The Cayenne provided the answer.” For broad brand messaging, it uses a welcoming, forward-looking line: “Your Porsche journey starts now.” - “For people who want to tread their own path” - “Your Porsche journey starts now” ## Dos and don’ts ### Do - Use Porsche Next for headlines and body copy, with clear typographic hierarchy. - Balance sporting character with comfort and everyday usability when describing vehicles. - Make product writing concrete: use accurate model names, features, and performance details. - Use confident, evocative language that gives the reader a sense of the driving experience. ### Don’t - Don’t make Porsche’s voice generic or overly technical; connect facts to what they mean for the driver. - Don’t recolor or redraw the crest, or retype the PORSCHE wordmark in another typeface. - Don’t let decorative styling compete with the vehicle or its design. ## More from the Brand Skill ### Brand identity and site imagery The PORSCHE wordmark and the crest are standalone identity marks. Keep them separate from the site’s wider imagery. ### Homepage imagery Homepage imagery combines dramatic vehicle scenes with model introductions and lifestyle, ownership, and experience content. Maintain a polished, premium feel, with the vehicle or activity clearly foregrounded. ### 911 model imagery The model range is presented in clean side views that make each variant’s silhouette and body style easy to compare. Preserve the vehicle as the central subject and use the model designation to clarify the variant. ### Cayenne imagery Show the Cayenne through a mix of composed exterior views, in-motion scenes, and close product details. Pair vehicle imagery with feature-focused views of the cabin, technology, capability, and craftsmanship. ## Download Porsche’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Porsche’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/porsche/porsche-brand-skill.zip) porsche-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ voice.md │ ├ typography.md │ ├ colors.md │ ├ imagery-identity-and-site.md │ ├ logo.md │ ├ imagery-homepage.md │ ├ imagery-911-lineup.md │ └ imagery-cayenne.md └ assets/logos/ ├ porsche-wordmark.svg └ porsche-icon.png Rainbrand’s Brand Agent built this Brand Skill from porsche.com on 30 Oct 2026. It isn’t Porsche’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Porsche and its logos are trademarks of Dr. Ing. h.c. F. Porsche AG. Rainbrand isn’t affiliated with or endorsed by Dr. Ing. h.c. F. Porsche AG. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Rivian brand guidelines](https://www.rainbrand.com/brand-guidelines/rivian/) Automotive - [Tesla brand guidelines](https://www.rainbrand.com/brand-guidelines/tesla/) Automotive - [Airbnb brand guidelines](https://www.rainbrand.com/brand-guidelines/airbnb/) Travel and transport The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)