--- title: "Pop Up Grocer brand guidelines: logo, colors and fonts" description: "Pop Up Grocer’s logo, colors (#005CFF, #C7E4FF), fonts (ITC Garamond Narrow, AUTHENTIC Sans), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/pop-up-grocer/" --- (Brand guidelines) // Retail # Pop Up Grocer brand guidelines Pop Up Grocer’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from popupgrocer.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/pop-up-grocer/pop-up-grocer-brand-skill.zip) ![Pop Up Grocer script wordmark in blue](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fpop-up-grocer%2Fpop-up-grocer-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Blue #005CFF - Light blue #C7E4FF - White #FFFFFF - Black #000000 ## About Pop Up Grocer Pop Up Grocer is a discovery destination for new, better-for-you products, bringing together an independent-brand grocery store, café, and online marketplace. Its character is curious, playful, and design-conscious: make grocery shopping feel memorable and fun. ## Pop Up Grocer logo - ![Pop Up Grocer script wordmark in blue](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fpop-up-grocer%2Fpop-up-grocer-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Pop Up Grocer script wordmark in blue](https://www.rainbrand.com/brand-guidelines/pop-up-grocer/pop-up-grocer-wordmark.svg) - ![Pop Up Grocer PUG smiley badge in blue](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fpop-up-grocer%2Fpop-up-grocer-icon.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Pop Up Grocer PUG smiley badge in blue](https://www.rainbrand.com/brand-guidelines/pop-up-grocer/pop-up-grocer-icon.svg) Use the Pop Up Grocer script wordmark as the primary logo and the smiling PUG badge as a compact mark. Keep both in Pop Up Grocer blue on white or pale blue, and don’t redraw, stretch or re-letter the script. ## Pop Up Grocer colors - Blue Signature brand color, logo and text HEX #005CFF Copy HEX RGB 0, 92, 255 Copy RGB - Light blue Light backgrounds HEX #C7E4FF Copy HEX RGB 199, 228, 255 Copy RGB - White Backgrounds HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Black Supporting text and graphics HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - Yellow Playful accent HEX #FFEA6D Copy HEX RGB 255, 234, 109 Copy RGB - Red Playful accent HEX #FF3C1E Copy HEX RGB 255, 60, 30 Copy RGB - Green Playful accent HEX #029F58 Copy HEX RGB 2, 159, 88 Copy RGB ## Pop Up Grocer fonts - ITC Garamond Narrow Headings · 400 - AUTHENTIC Sans Body · 400, Labels and buttons · 500 - Penny Tile Dot-matrix display lettering Font names only. The Brand Skill download doesn’t include font files. ## Pop Up Grocer’s voice Write with curiosity, warmth, and a playful sense of discovery. Sound like a knowledgeable, friendly host inviting people to explore, not a conventional supermarket or a clinical wellness authority. Celebrate new ideas, independent makers, thoughtful ingredients, and the pleasure of finding something unexpected. Use lively, conversational phrasing and light wordplay where it feels natural. Brand examples include “Discovery, not just shopping.”, “Grocery shopping, but make it fun.”, and “Thank you for your curiosity.” Keep better-for-you language considered and inclusive. Avoid body-exclusive terms such as “skinny.” - “Discovery, not just shopping” - “Grocery shopping, but make it fun” - “Thank you for your curiosity” ## Dos and don’ts ### Do - Make discovery and enjoyment central to the brand experience. - Celebrate independent makers and products that feel fresh, thoughtfully made, and visually distinctive. - Write in a warm, conversational voice with playful wordplay when it fits. - Keep better-for-you language thoughtful and inclusive. - Lead with Pop Up Grocer blue and use yellow, red and green as playful accents. ### Don’t - Don’t make grocery shopping feel routine, impersonal, or dull. - Don’t use body-exclusive language such as “skinny.” - Don’t let a featured retailer, collaborator, or maker obscure Pop Up Grocer’s role in its own communication. ## More from the Brand Skill ### Campaign and Editorial Imagery Use Pop Up Grocer’s own campaign and editorial imagery to convey product discovery, playful curation, seasonal ideas, and the people behind the brand. Keep the brand’s role clear when imagery features another retailer, collaborator, recipient, or featured maker. ### Background Imagery Use background imagery as backgrounds or supporting visual elements where it suits the composition; keep foreground content readable. ### Retail Experience Imagery Show Pop Up Grocer as an inviting, discovery-led place: bright, thoughtfully arranged shelves, distinctive packaging, and visitors exploring the store or café. Favor a lively, human sense of place over generic supermarket imagery. ## Download Pop Up Grocer’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Pop Up Grocer’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/pop-up-grocer/pop-up-grocer-brand-skill.zip) pop-up-grocer-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ imagery-campaign-and-editorial.md │ ├ imagery-backgrounds.md │ ├ imagery-retail-experience.md │ ├ colors.md │ ├ typography.md │ ├ logo.md │ ├ dos-and-donts.md │ └ voice.md └ assets/logos/ ├ pop-up-grocer-wordmark.svg └ pop-up-grocer-icon.svg Rainbrand’s Brand Agent built this Brand Skill from popupgrocer.com on 30 Oct 2026. It isn’t Pop Up Grocer’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Pop Up Grocer and its logos are trademarks of Pop Up Grocer. Rainbrand isn’t affiliated with or endorsed by Pop Up Grocer. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Target brand guidelines](https://www.rainbrand.com/brand-guidelines/target/) Retail - [Cadence brand guidelines](https://www.rainbrand.com/brand-guidelines/cadence/) Food and drink - [Chamberlain Coffee brand guidelines](https://www.rainbrand.com/brand-guidelines/chamberlain-coffee/) Food and drink The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)