--- title: "Polaroid brand guidelines: logo, colors and fonts" description: "Polaroid’s logo, colors (#D6001C, #FF8200, #FFB500), fonts (FF Real Head, Commit Mono), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/polaroid/" --- (Brand guidelines) // Consumer technology # Polaroid brand guidelines Polaroid’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from polaroid.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/polaroid/polaroid-brand-skill.zip) ![polaroid wordmark in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fpolaroid%2Fpolaroid-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Polaroid red #D6001C - Polaroid orange #FF8200 - Polaroid yellow #FFB500 - Polaroid green #78BE20 ## About Polaroid Polaroid makes instant cameras, film, photo printers, and accessories for capturing, printing, and keeping photographs. Its creative character pairs analog photography and a classic look with modern features and personal expression. ## Polaroid logo - ![polaroid wordmark in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fpolaroid%2Fpolaroid-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download polaroid wordmark in black](https://www.rainbrand.com/brand-guidelines/polaroid/polaroid-wordmark.svg) - ![Polaroid color spectrum circle](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fpolaroid%2Fpolaroid-icon.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · PNG [Download Polaroid color spectrum circle](https://www.rainbrand.com/brand-guidelines/polaroid/polaroid-icon.png) Use the lowercase polaroid wordmark when the brand name needs to be explicit, in black on light backgrounds or white on dark ones. Use the color spectrum circle where a compact brand signature fits. Keep both unaltered and distinct from product imagery. ## Polaroid colors - Polaroid red Spectrum color HEX #D6001C Copy HEX RGB 214, 0, 28 Copy RGB - Polaroid orange Spectrum color and highlight on dark backgrounds HEX #FF8200 Copy HEX RGB 255, 130, 0 Copy RGB - Polaroid yellow Spectrum color HEX #FFB500 Copy HEX RGB 255, 181, 0 Copy RGB - Polaroid green Spectrum color HEX #78BE20 Copy HEX RGB 120, 190, 32 Copy RGB - Polaroid blue Spectrum color HEX #198CD9 Copy HEX RGB 25, 140, 217 Copy RGB - Dark charcoal Logo, text and dark backgrounds HEX #151515 Copy HEX RGB 21, 21, 21 Copy RGB - White Light backgrounds and text on dark HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Polaroid fonts - FF Real Head Headings · 600, Body · 400 - Commit Mono Links, buttons and labels · 400 - Saol Text Pull quotes · 400 Font names only. The Brand Skill download doesn’t include font files. ## Polaroid’s voice Write with warmth and an invitation to make things, pairing the tactile appeal of analog photography with a clear, contemporary sense of possibility. Use direct, vivid language that celebrates the process and the memories photographs hold. - “Forget shortcuts and pixel perfection. The Polaroid Mod is built for real analog creativity: hands-on, intentional, and ultimately rewarding” - “Create and remember your lasting memories with Polaroid Instant Cameras. Capture and cherish your special moments with instant photos” - “Portable, wearable, and take-anywhere-able” - “For creativity that’s earned, not generated” ## Dos and don’ts ### Do - Pair analog photography with contemporary creative possibilities. - Use specific, human language about making, capturing, and keeping photographs. - Keep product descriptions clear about features and compatibility. - Use the five spectrum colors together, in the fixed order of the spectrum circle, as the brand’s signature. ### Don’t - Don’t describe Polaroid photography as pixel-perfect or shortcut-driven; the brand explicitly celebrates hands-on analog creativity. - Don’t replace concrete product details with vague claims when explaining a camera’s features or compatibility. - Don’t stretch, outline or add effects to the polaroid wordmark, or set it where it loses contrast. ## More from the Brand Skill ### Brand imagery Use Polaroid’s identity artwork, product photography, and product-experience visuals. Product imagery spans cameras, film, printers, and accessories; the catalog also uses lifestyle scenes and close-up product feature imagery. ### Interface imagery Use Polaroid’s own category illustrations to identify product families in navigation, filters, and category listings. Preserve their functional category context when using them. ## Download Polaroid’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Polaroid’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/polaroid/polaroid-brand-skill.zip) polaroid-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ voice.md │ ├ dos-and-donts.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ brand-imagery.md │ └ interface-imagery.md └ assets/logos/ ├ polaroid-wordmark.svg └ polaroid-icon.png Rainbrand’s Brand Agent built this Brand Skill from polaroid.com on 30 Oct 2026. It isn’t Polaroid’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Polaroid and its logos are trademarks of Polaroid International B.V. Rainbrand isn’t affiliated with or endorsed by Polaroid International B.V. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Apple brand guidelines](https://www.rainbrand.com/brand-guidelines/apple/) Consumer technology - [Daylight brand guidelines](https://www.rainbrand.com/brand-guidelines/daylight/) Consumer technology - [Google brand guidelines](https://www.rainbrand.com/brand-guidelines/google/) Consumer technology The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)