--- title: "Pepsi brand guidelines: logo, colors and fonts | Rainbrand" description: "Pepsi’s logo, colors (#FF1400, #0E0E96, #000000), fonts (Owners Text, Pepsi Owners Extended), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/pepsi/" --- (Brand guidelines) // Food and drink # Pepsi brand guidelines Pepsi’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from pepsi.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/pepsi/pepsi-brand-skill.zip) ![Pepsi icon](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/pepsi-logo.png) - Logo red #FF1400 - Logo blue #0E0E96 - Black #000000 - White #FFFFFF ## About Pepsi Pepsi is a refreshment brand built around its iconic cola and a broad range of flavors and formats. Its creative world connects bold, crisp flavor with food, shared moments, and lively seasonal experiences. ## Pepsi logo - ![Pepsi icon](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/pepsi-logo.png) Icon · PNG [Download Pepsi icon](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/pepsi-logo.png?download=pepsi-logo.png) Use Pepsi’s own mark as the brand identity anchor. Keep it recognizable and distinct from product packaging, campaign artwork, and background imagery. ## Pepsi colors - Logo red Upper field of the supplied Pepsi globe HEX #FF1400 Copy HEX RGB 255, 20, 0 Copy RGB - Logo blue Lower field of the supplied Pepsi globe HEX #0E0E96 Copy HEX RGB 14, 14, 150 Copy RGB - Black Wordmark and dark backgrounds HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Globe band and contrast HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Pepsi fonts - Owners Text Primary heading · 700, Body · 400 - Pepsi Owners Extended Secondary heading · 500 Font names only. The Brand Skill download doesn’t include font files. ## Pepsi’s voice Write with confident energy and a sensory focus. Describe cola through crisp fizz, balanced sweetness, bright flavor, and a refreshing finish. Keep phrases direct and inviting; use playful turns for seasonal flavors and food occasions. - “A bold, refreshing, robust cola known for its crisp sweetness and lively, citrus-forward flavor profile” - “Classic flavor with a reimagined twist” - “Moments worth savoring” - “Let your taste decide” ## Dos and don’ts ### Do - Use Pepsi’s mark, red, blue and black palette, and typefaces consistently across brand creative. - Make flavor descriptions vivid and specific, with a clear sense of refreshment. - Connect food and beverage storytelling to enjoyable shared occasions where appropriate. - Verify product-specific nutrition or ingredient claims against the exact product information before publishing. ### Don’t - Don’t let supporting colors displace the Pepsi globe's red, blue, black and white identity in brand-led work. - Don’t make broad nutrition claims from copy for a different Pepsi product or variant. - Don’t flatten Pepsi’s lively, sensory voice into generic product language. ## Pepsi imagery 11 images from pepsi.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to. ### Brand backdrops 2 images Keep Pepsi backdrop imagery available for brand-led compositions. Treat these as visual backdrops, not as logos or product packaging. - ![A central matte black Pepsi Zero Sugar can stands upright, surrounded by several tilted blue Pepsi cans nestled deep in a pile of jagged, glistening crushed…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/cdfbdcdc-130d-5dc9-ba88-4104db2ad05e/images/baed29c2-844d-49a0-ab2b-3e01fbf7d5a7.webp) - ![A close-up product shot of a cold, condensation-covered black Pepsi Zero Sugar can centered against a dark background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/cdfbdcdc-130d-5dc9-ba88-4104db2ad05e/images/778335b5-096e-4803-9aad-97fdbd953ced.webp) ### Digital experience imagery 2 images Preserve Pepsi’s product-finder and availability experience as a reference for product-related digital work. The locator communicates flavor and product selection, search radius, and nearby availability. - ![A vibrant blue map pin icon is centered within a soft, pale lavender circle.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/cdfbdcdc-130d-5dc9-ba88-4104db2ad05e/images/f28173cf-321a-459e-9952-35cea6eca8b1.webp) - ![The 1980s-era Pepsi globe logo is centered against a solid black background, featuring its iconic tri-color circular design.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/cdfbdcdc-130d-5dc9-ba88-4104db2ad05e/images/d4b22919-2945-4156-9aee-23a3863a0618.webp) ### Social imagery 7 images Pepsi’s social-led creative uses short, playful, timely ideas around recognizable occasions and food moments. Keep the visual reference tied to the social post’s context rather than treating each post as a universal layout template. - ![A black Pepsi Zero Sugar can sits inside a plush, orange pumpkin-shaped pet bed resting on a neutral-toned rug.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/cdfbdcdc-130d-5dc9-ba88-4104db2ad05e/images/3a4682a1-d520-4eed-ae74-b1f2a14fba19.webp) - ![A man wearing an orange jack-o'-lantern mask stands beside a black lamp post in a grassy park filled with large trees.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/cdfbdcdc-130d-5dc9-ba88-4104db2ad05e/images/ac2cf1d0-e2a4-49aa-b2de-8f2337a545e3.webp) - ![This screenshot shows a humorous social media meme featuring a 'Your Recent Purchases' list for a Pepsi jumpsuit, a black Pepsi baseball cap, and a 12-pack…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/cdfbdcdc-130d-5dc9-ba88-4104db2ad05e/images/8d1c5f3b-851a-414d-b704-38e76e80e20d.webp) - ![A side-by-side meme graphic on a plain white background features two cans of gold-toned Pepsi Vanilla & Cream.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/cdfbdcdc-130d-5dc9-ba88-4104db2ad05e/images/7047c795-68c1-457f-82ad-eee300048d56.webp) - ![A silver, open heart-shaped locket floats against a dreamlike sky-blue background filled with soft clouds and drifting blue heart icons.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/cdfbdcdc-130d-5dc9-ba88-4104db2ad05e/images/7dfc8b1e-fe93-425f-9ac9-1283ed77c5e3.webp) - ![A surreal digital meme features an American football player in a red #8 jersey with a large, smiling orange emoji face and a black Pepsi can photoshopped…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/cdfbdcdc-130d-5dc9-ba88-4104db2ad05e/images/330fdfe6-58ec-4ffa-81a8-e84d23f6b509.webp) - ![A close-up lifestyle photo features a black Pepsi Zero Sugar can sitting on top of a stainless steel oven.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/pepsi/cdfbdcdc-130d-5dc9-ba88-4104db2ad05e/images/5e5680e9-3fc1-4dee-abab-45a2e9c4d034.webp) ## More from the Brand Skill ### Product claims Keep product descriptions specific to the named Pepsi product and variant. Match flavor, sugar, calorie, caffeine, fiber, ingredient, and size claims to the product being described. Verify nutrition and ingredient statements against the exact product information before publication. ### Food and recipe imagery Food photography and step images support Pepsi recipes and food-pairing stories. Use the recipe context to guide how food is presented; keep Pepsi’s beverage imagery connected to the meal or occasion when a pairing is part of the work. ### Product imagery Use Pepsi product imagery to show the relevant product and variant clearly. Keep packaging recognizable and pair the image with copy for that same product; the product range includes original cola, zero-sugar and diet options, flavored colas, prebiotic colas, and seasonal varieties. ### Local Eats imagery Local Eats creative brings Pepsi into restaurant and food contexts. Keep featured locations and related food imagery in their editorial setting; these examples are scoped to the Local Eats feature. ### Pepsi Challenge imagery Pepsi Challenge materials include a tour identity, a location map, event listings, and a campaign closing image. Keep these references within Pepsi Challenge or event-related work. ## Download Pepsi’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Pepsi’s guidelines. It starts at SKILL.md, which points to the right file for each task. It has the guidance, 11 images and the logos. The font files belong to PepsiCo, Inc, so they’re left out. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/pepsi/pepsi-brand-skill.zip) ZIP, 973 KB pepsi-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ voice.md │ ├ product-claims.md │ ├ dos-and-donts.md │ ├ colors.md │ ├ identity-logos.md │ ├ typography.md │ ├ food-and-recipe-imagery.md │ ├ product-imagery.md │ ├ brand-backdrops.md │ ├ digital-experience-imagery.md │ ├ social-imagery.md │ ├ local-eats-imagery.md │ └ pepsi-challenge-imagery.md └ assets/ ├ images/ └ logos/ Rainbrand’s Brand Agent built this Brand Skill from pepsi.com on 3 Nov 2026. It isn’t Pepsi’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Pepsi and its logos are trademarks of PepsiCo, Inc. Rainbrand isn’t affiliated with or endorsed by PepsiCo, Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Blue Bottle Coffee brand guidelines](https://www.rainbrand.com/brand-guidelines/blue-bottle-coffee/) Food and drink - [Burger King brand guidelines](https://www.rainbrand.com/brand-guidelines/burger-king/) Food and drink - [Cadence brand guidelines](https://www.rainbrand.com/brand-guidelines/cadence/) Food and drink The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)