--- title: "Oura brand guidelines: logo, colors and fonts | Rainbrand" description: "Oura’s logo, colors (#000000, #F7F1E8, #4A4741), fonts (Editorial New, Akkurat LL), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/oura/" --- (Brand guidelines) // Health and wellness # Oura brand guidelines Oura’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from ouraring.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/oura/oura-brand-skill.zip) ![ŌURA wordmark in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Foura%2Foura-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Black #000000 - Sandstone #F7F1E8 - Earthy gray-brown #4A4741 - Blue #2A72DE ## About Oura Oura makes a smart ring and app that turn health signals into personalized insights, helping people understand their wellbeing with clarity and confidence. Its brand combines unobtrusive, thoughtfully designed wearable technology with an evidence-led, human approach to everyday health. ## Oura logo - ![ŌURA wordmark in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Foura%2Foura-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download ŌURA wordmark in black](https://www.rainbrand.com/brand-guidelines/oura/oura-wordmark.svg) Use the ŌURA wordmark, with its macron over the O, as the brand identity. Set it in black on light grounds or white on dark grounds, and keep it clear and distinct from product imagery, interface icons, and decorative backgrounds. ## Oura colors - Black Wordmark, dark sections and contrast HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - Sandstone Warm page background HEX #F7F1E8 Copy HEX RGB 247, 241, 232 Copy RGB - Earthy gray-brown Body text on light backgrounds HEX #4A4741 Copy HEX RGB 74, 71, 65 Copy RGB - Blue Links and interactive emphasis HEX #2A72DE Copy HEX RGB 42, 114, 222 Copy RGB - Cream Cards and secondary warm surfaces HEX #EEE6DC Copy HEX RGB 238, 230, 220 Copy RGB - Near-black Dark backgrounds HEX #1C1B1A Copy HEX RGB 28, 27, 26 Copy RGB - White Wordmark and text on dark backgrounds HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Oura fonts - Editorial New Display headings · 300 - Akkurat LL Subheadings · 300, Body · 300, Buttons · 700 Font names only. The Brand Skill download doesn’t include font files. ## Oura’s voice Oura’s voice is clear, reassuring, and personal. It makes health information feel understandable and useful without losing its evidence-led character. Address the reader directly, connect measured signals to practical meaning, and emphasize individual patterns rather than one-size-fits-all promises. Keep claims measured and explain what an insight helps someone understand or do. Use plain, memorable phrasing such as “Understand your body. Own your health.” and “Navigate your health with clarity.” For longer copy, show the value of interpretation: “Most wearables stop at data. Oura turns yours into personalized guidance, empowering you to own your health with clarity and confidence.” Speak about wellbeing as an ongoing personal journey, as in “Your body changes day to day, and so does its needs.” - “Understand your body. Own your health” - “Navigate your health with clarity” - “Your body changes day to day, and so does its needs” ## Dos and don’ts ### Do - Pair health metrics with a short explanation of what they can help someone understand. - Make the benefit personal and actionable, using direct, plain language. - Present the ring as discreet, comfortable everyday technology and show it in lived-in, human contexts. - Keep privacy messaging specific: state that Oura does not sell personal data, and make consent clear when discussing integrations or sharing. - Make marketing imagery feel calm, intimate, and grounded in everyday life, with the ring naturally visible. ### Don’t - Don’t frame Oura as a medical device or imply that its wellness features diagnose, treat, or prevent conditions. - Don’t present an accuracy figure without its comparison or measurement context; distinguish sleep/wake detection from four-stage classification. - Don’t promise universal outcomes or imply that a single score tells the whole story of someone’s health. - Don’t claim that no data is ever processed or disclosed; describe privacy and consent with precision. - Don’t make the writing sound alarmist or treat a biometric signal as a diagnosis. ## More from the Brand Skill ### Brand assets Use the Oura wordmark as identity artwork. ### Health claims Describe Oura as a consumer wellness product that measures physiological signals and provides insights into patterns over time. Keep health claims tied to the specific feature, metric, population, and comparison described. Distinguish the ring’s measurements from clinical assessment: Oura is not a medical device intended to diagnose, treat, cure, monitor, or prevent medical conditions. Present alerts as signals that may be worth attention, not as a diagnosis or substitute for care. When communicating sleep accuracy, clarify what the number measures. The 95% sleep-staging claim on product copy refers to sleep-versus-wake detection; four-stage classification is a different measure and is described in the science material at roughly 76–79% agreement with PSG. Retain relevant comparison and study context whenever using an accuracy figure. For Health Radar, Symptom Radar, Nighttime Breathing, and Blood Pressure Signals, use general-wellness language. Explain that features surface patterns or changes that may be worth discussing with a qualified healthcare professional; do not imply that they diagnose a condition or replace clinical judgment. ### Oura app imagery Preserve Oura’s actual app screens when showing the product experience. Pair interface views with the human context or feature they explain. App visuals show daily scores and long-term patterns across sleep, activity, readiness, stress, heart health, and other areas; retain their role as product-interface imagery rather than treating them as decorative graphics. ### Lifestyle imagery Use natural, intimate lifestyle photography that places the ring in ordinary moments—rest, movement, connection, and personal reflection. Favor soft or available light, close human gestures, and uncluttered settings. The ring should feel naturally worn, not staged as a medical instrument. This imagery supports Oura’s focus on personal wellbeing and everyday use. ### Privacy Treat health data as deeply personal. Oura’s public-facing privacy message emphasizes member control, consent, and not selling personal data. Describe data sharing accurately: members choose whether to connect integrations or authorize specific sharing, and may disconnect integrations or manage data through available controls. Avoid absolute claims that could suggest data is never processed by service providers or disclosed under the privacy policy. When discussing privacy, use a calm, direct tone. Emphasize control without overstating guarantees; the Trust Center describes data minimization, access controls, encryption, and layered security as parts of Oura’s approach. ### Product imagery Show the ring as a refined, compact wearable: close product views make its smooth silhouette, finishes, and considered construction legible. Include charger imagery when the charging experience is relevant. Use finish-specific photography and renders when the design or finish is the focus. ## Download Oura’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Oura’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/oura/oura-brand-skill.zip) oura-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ dos-and-donts.md │ ├ imagery-brand-assets.md │ ├ health-claims.md │ ├ voice.md │ ├ imagery-app.md │ ├ imagery-lifestyle.md │ ├ privacy.md │ └ imagery-product.md └ assets/logos/ └ oura-wordmark.svg Rainbrand’s Brand Agent built this Brand Skill from ouraring.com on 30 Oct 2026. It isn’t Oura’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Oura and its logos are trademarks of Oura Health Oy. Rainbrand isn’t affiliated with or endorsed by Oura Health Oy. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Headspace brand guidelines](https://www.rainbrand.com/brand-guidelines/headspace/) Health and wellness - [Heights brand guidelines](https://www.rainbrand.com/brand-guidelines/heights/) Health and wellness - [Strava brand guidelines](https://www.rainbrand.com/brand-guidelines/strava/) Health and wellness The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)