--- title: "Our Place brand guidelines: logo, colors and fonts" description: "Our Place’s logo, colors (#AF5A3C, #34312E, #EBE5D4), fonts (ITC Cheltenham, Plaid XS), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/our-place/" --- (Brand guidelines) // Home and living # Our Place brand guidelines Our Place’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from fromourplace.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/our-place/our-place-brand-skill.zip) ![Our Place wordmark in Char](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Four-place%2Four-place-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Brick #AF5A3C - Char #34312E - Bone #EBE5D4 - Sage #6C674D ## About Our Place Our Place creates thoughtfully designed kitchen and home goods that make cooking, sharing food, and gathering feel more welcoming. Its identity pairs practical, multifunctional products with expressive color, polished design, and an open invitation to bring people together. ## Our Place logo - ![Our Place wordmark in Char](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Four-place%2Four-place-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Our Place wordmark in Char](https://www.rainbrand.com/brand-guidelines/our-place/our-place-wordmark.svg) Use Our Place’s own wordmark as the brand signature. Keep the artwork intact and legible; give it clear space and place it where it contrasts with its background. ## Our Place colors - Brick Signature accent, buttons and highlights HEX #AF5A3C Copy HEX RGB 175, 90, 60 Copy RGB - Char Wordmark, text and dark buttons HEX #34312E Copy HEX RGB 52, 49, 46 Copy RGB - Bone Warm page and section backgrounds HEX #EBE5D4 Copy HEX RGB 235, 229, 212 Copy RGB - Sage Secondary text and quiet accents HEX #6C674D Copy HEX RGB 108, 103, 77 Copy RGB - Spice Product colorway HEX #E09D81 Copy HEX RGB 224, 157, 129 Copy RGB - Blue Salt Product colorway HEX #748EA1 Copy HEX RGB 116, 142, 161 Copy RGB - Steam Product colorway HEX #CDC7B3 Copy HEX RGB 205, 199, 179 Copy RGB ## Our Place fonts - ITC Cheltenham Headings · 300 - Plaid XS Secondary headings - Calibre Body · 400, Primary buttons · 600 Font names only. The Brand Skill download doesn’t include font files. ## Our Place’s voice Write with warmth, optimism, and a welcoming sense of togetherness. Make cooking feel approachable and enjoyable, not intimidating. Pair clear, useful product benefits with a little charm and conversational wit. Speak to home cooks and everyday routines; connect good design and function to the pleasure of sharing food and making a place for others. Use the brand’s natural, vivid phrasing as a guide: “We saved you a seat.” “Come over to our place is one of the most generous everyday gestures out there.” “You do not need to be an expert or a multicooker evangelist to master the Dream Cooker.” “Dinner’s ready but you’re not? It’ll stop cooking and keep your food warm until you are.” Keep claims specific to the product and supported by its stated features. Explain technical benefits in plain language, then connect them to everyday cooking. - “We saved you a seat” - “Come over to our place is one of the most generous everyday gestures out there, and we love it” - “You do not need to be an expert or a multicooker evangelist to master the Dream Cooker” - “Dinner’s ready but you’re not? It’ll stop cooking and keep your food warm until you are” ## Dos and don’ts ### Do - Make cooking and gathering feel welcoming, joyful, and within reach. - Show products as both useful tools and considered objects that belong in the kitchen and at the table. - Use expressive product colors, inviting food, and lived-in kitchen settings to give the work warmth. - Write in clear, conversational language, with specific everyday benefits and a light touch of wit. - Make room for food traditions and stories from different communities; represent people and ways of gathering with care. ### Don’t - Don’t make cooking sound complicated, intimidating, or reserved for experts. - Don’t let aesthetic polish obscure what a product does or how it helps a home cook. - Don’t use technical jargon where a plain-language explanation is clearer. - Don’t treat the kitchen only as a product backdrop; the brand centers the people, food, and connection around the table. ## More from the Brand Skill ### Product interface and feature imagery Preserve the Our Place product experience: product page galleries, product-detail views, technical component presentations, comparison visuals, and feature illustrations are all part of the brand’s visual language. Use clean, legible product-focused compositions alongside lived-in demonstrations. ### Appliance imagery Show Our Place appliances as considered countertop objects as well as practical cooking tools. Use both clear product views and active-use scenes; include the food, controls, accessories, and distinctive product details when they help explain the experience. ### Bakeware imagery Show bakeware doing real work: baking, roasting, griddling, serving, and stacking for storage. Keep product color, useful form, and the finished food visible. Pair neat product arrangements with colorful cooking scenes. ### Cookware imagery Present cookware as sculptural, colorful, and ready for real cooking. Combine clean product views with food-in-pan moments, active preparation, and stove-to-table scenes. Keep signature silhouettes and distinguishing details visible, including domed lids, handles, utensils, and the product’s surface or finish. ### Brand world imagery Show the welcoming world of Our Place through shared meals, inviting tables, home cooks, and products used naturally in the kitchen. Favor warm, expressive scenes that connect cooking with community and everyday rituals. ### Food and recipe imagery Make the food feel abundant, colorful, and ready to share. Use close, appetizing views of finished dishes alongside cooking-in-progress scenes and Our Place products in use. The recipe imagery ranges from everyday plates to celebratory dishes and foods from many traditions. ## Download Our Place’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Our Place’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/our-place/our-place-brand-skill.zip) our-place-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ voice.md │ ├ imagery-product-interface.md │ ├ imagery-appliances.md │ ├ imagery-bakeware.md │ ├ imagery-cookware.md │ ├ imagery-brand-world.md │ └ imagery-food.md └ assets/logos/ └ our-place-wordmark.svg Rainbrand’s Brand Agent built this Brand Skill from fromourplace.com on 30 Oct 2026. It isn’t Our Place’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Our Place and its logos are trademarks of Lagom Kitchen Company. Rainbrand isn’t affiliated with or endorsed by Lagom Kitchen Company. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Eight Sleep brand guidelines](https://www.rainbrand.com/brand-guidelines/eight-sleep/) Home and living - [Fellow brand guidelines](https://www.rainbrand.com/brand-guidelines/fellow/) Home and living - [Hay brand guidelines](https://www.rainbrand.com/brand-guidelines/hay/) Home and living The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)