--- title: "Oatside brand guidelines: logo, colors and fonts | Rainbrand" description: "Oatside’s logo, colors (#F7DF53, #C87942, #000000), fonts (Recoleta), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/oatside/" --- (Brand guidelines) // Food and drink # Oatside brand guidelines Oatside’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from oatside.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/oatside/oatside-brand-skill.zip) ![Oatside wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Foatside%2Foatside-logo-2.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Yellow #F7DF53 - Caramel #C87942 - Black #000000 - White #FFFFFF ## About Oatside Oatside makes oat milk for people who want a creamy, malty, delicious drink without giving up the pleasures of coffee, tea, and everyday treats. Its identity pairs a warm, playful voice with bold product presentation, expressive oat-and-bear illustrations, and an optimistic outlook on life. ## Oatside logo - ![Oatside wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Foatside%2Foatside-logo-2.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Oatside wordmark](https://www.rainbrand.com/brand-guidelines/oatside/oatside-logo-2.svg) - ![Oatside bear](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Foatside%2Foatside-logo.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · PNG [Download Oatside bear](https://www.rainbrand.com/brand-guidelines/oatside/oatside-logo.png) Use Oatside’s wordmark or the bear as the brand identity. Keep the letterforms and the bear intact; do not redraw or distort them. The wordmark appears in black in the brand’s own layouts. ## Oatside colors - Yellow Signature accent HEX #F7DF53 Copy HEX RGB 247, 223, 83 Copy RGB - Caramel The bear and warm accents HEX #C87942 Copy HEX RGB 200, 121, 66 Copy RGB - Black Wordmark and text HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Website background HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Oatside fonts - Recoleta Primary heading · 700, Secondary heading · 700, Body · 500 Font names only. The Brand Skill download doesn’t include font files. ## Oatside’s voice Write with a friendly, cheeky confidence. Talk like a real person, lead with delicious taste and texture, and use playful turns of phrase without losing clarity. Keep the tone optimistic and relaxed; a little self-mockery or affectionate exaggeration belongs when it serves the message. - “Most people think oat milk tastes ‘kinda weird’” - “Creamy enough for a rich mouthfeel, but also neutral enough so your precious fully-washed-single-origin-Ethiopian-Geisha beans or slow-roasted-Alishan-Oolong-tea can still shine through” - “Peak chill, but thriving vibes” - “We don’t know how to say this but... there’s someone else” ## Dos and don’ts ### Do - Keep the visual identity upbeat, warm, and approachable, pairing clear product communication with lively Oatside personality. - Use playful, conversational language and specific sensory details such as creamy, malty, and nutty. - Let Oatside’s oat and bear characters add humor and humanity to brand storytelling. - Make the product’s own packaging and variant identity clear when featuring Oatside products. ### Don’t - Don’t make the voice stiff, formal, or generic when a friendly, human expression would fit. - Don’t describe the product as watery or bland; Oatside emphasizes creamy texture and roasted-oat maltiness. - Don’t confuse product-specific packaging colors with the core brand palette. ## More from the Brand Skill ### Campaign imagery Oatside’s campaign world is bright, energetic, and characterful. Combine product storytelling with expressive scenes, playful visual details, and a lighthearted sense of optimism. ### Illustration and mascots Use Oatside’s expressive, playful illustrations to bring warmth and humor to brand storytelling. The visual world includes oat characters, bear characters, comic-style panels, playful stickers, and hand-drawn story elements. Treat these as a flexible illustration language rather than a requirement for every design. ### Product imagery Show Oatside products as the distinct variants they are. Keep package artwork, flavor cues, and product names legible; use the product’s own colors and packaging as product-specific expression within the broader Oatside identity. ### Food and recipes Present Oatside as part of enjoyable everyday drinks and treats. Recipe imagery favors appetizing, colorful drinks and food with visible texture and a sense of homemade indulgence. ## Download Oatside’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Oatside’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/oatside/oatside-brand-skill.zip) oatside-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ colors.md │ ├ logos.md │ ├ typography.md │ ├ voice.md │ ├ campaign-imagery.md │ ├ illustration-and-mascots.md │ ├ product-imagery.md │ └ food-and-recipes.md └ assets/logos/ ├ oatside-logo-2.svg └ oatside-logo.png Rainbrand’s Brand Agent built this Brand Skill from oatside.com on 30 Oct 2026. It isn’t Oatside’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Oatside and its logos are trademarks of Oatside. Rainbrand isn’t affiliated with or endorsed by Oatside. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Blue Bottle Coffee brand guidelines](https://www.rainbrand.com/brand-guidelines/blue-bottle-coffee/) Food and drink - [Cadence brand guidelines](https://www.rainbrand.com/brand-guidelines/cadence/) Food and drink - [Chamberlain Coffee brand guidelines](https://www.rainbrand.com/brand-guidelines/chamberlain-coffee/) Food and drink The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)