--- title: "Nothing brand guidelines: logo, colors and fonts | Rainbrand" description: "Nothing’s logo, colors (#000000, #FFFFFF, #D71921), fonts (NType 82, Ndot), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/nothing/" --- (Brand guidelines) // Consumer technology # Nothing brand guidelines Nothing’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from us.nothing.tech. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/nothing/nothing-brand-skill.zip) ![Nothing dot-matrix wordmark in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fnothing%2Fnothing-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Black #000000 - White #FFFFFF - Red #D71921 - Light gray #F4F4F4 ## About Nothing Nothing is a consumer technology brand building smartphones, audio products, software and AI tools around expressive design, useful simplicity and creative community. Its design language makes technology feel distinctive and human: it reveals engineering, draws on culture, and aims to make everyday interactions more engaging. ## Nothing logo - ![Nothing dot-matrix wordmark in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fnothing%2Fnothing-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Nothing dot-matrix wordmark in black](https://www.rainbrand.com/brand-guidelines/nothing/nothing-wordmark.svg) Use Nothing’s dot-matrix NOTHING wordmark as the brand signature, in black on white and light backgrounds. Use the brand’s own artwork rather than setting the name in a font. ## Nothing colors - Black Wordmark, text and dark backgrounds HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Backgrounds, and text on black HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Red Signature accent: the red dot HEX #D71921 Copy HEX RGB 215, 25, 33 Copy RGB - Light gray Section backgrounds HEX #F4F4F4 Copy HEX RGB 244, 244, 244 Copy RGB - Gray Secondary text and dividers HEX #B1B3B3 Copy HEX RGB 177, 179, 179 Copy RGB ## Nothing fonts - NType 82 Headings and body · 400 - Ndot Dot-matrix display, categories and product names - LL Lettera Mono Labels and callouts · 400 Font names only. The Brand Skill download doesn’t include font files. ## Nothing’s voice Write with confidence, clarity and a little irreverence. Nothing’s voice makes big ideas feel direct and accessible: it pairs a point of view about technology with human benefits, and it can use playful phrasing when the subject allows. - “We’re making tech fun” - “Rebelling against the status quo” - “Life without distraction” - “Different by design” - “Together, we’re reimagining the future of technology” ## Dos and don’ts ### Do - Make technology feel expressive, useful and engaging; connect design decisions to how people experience the product. - Let engineering show. Use transparency and mechanical detail to express what sits beneath the surface. - Draw inspiration from culture and creative communities, and keep the result human and distinctive. - Write in clear, direct language with personality. Make claims specific and support them with concrete product benefits. - Keep the palette to black, white and grays, with red used sparingly as the accent. ### Don’t - Don’t make technology feel generic or detached from people’s lives. - Don’t hide the design thinking behind the product when its engineering or construction is central to the story. - Don’t let playful language obscure what a product does or how it helps. - Don’t retype the NOTHING wordmark in another font; use the dot-matrix artwork. ## More from the Brand Skill ### Brand, community and campaign imagery Nothing’s imagery can bring together product design, creative culture and the people who shape the brand. Company storytelling emphasizes expressive design, local culture, music, art and community participation. For campaigns, choose imagery that supports the specific story rather than applying one campaign’s visual treatment to every brand touchpoint. ### Website and service imagery Nothing’s website presents its products, brand stories and services in a consistent brand context. Use its support and company imagery where the task calls for those experiences. ### Product and product-feature imagery Use Nothing’s product imagery to make form, material, finish and function legible. Product stories often emphasize mechanical construction, transparency, tactile details and distinctive geometry. Colorful finishes and expressive campaign treatments are also part of the range; let the particular product and story guide the image choice. ### Product and software experience imagery Preserve imagery that shows Nothing’s own product interfaces and experiences. Nothing OS is presented through deliberate layouts, distinctive iconography, personalisation and expressive motion; Nothing X and device features also appear as part of the product story. Keep interface imagery recognizable as the actual product experience when creating work that depicts it. ## Download Nothing’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Nothing’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/nothing/nothing-brand-skill.zip) nothing-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ voice.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ imagery-brand-and-campaign.md │ ├ imagery-website.md │ ├ imagery-products.md │ └ imagery-product-experience.md └ assets/logos/ └ nothing-wordmark.svg Rainbrand’s Brand Agent built this Brand Skill from us.nothing.tech on 30 Oct 2026. It isn’t Nothing’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Nothing and its logos are trademarks of Nothing Technology Limited. Rainbrand isn’t affiliated with or endorsed by Nothing Technology Limited. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Apple brand guidelines](https://www.rainbrand.com/brand-guidelines/apple/) Consumer technology - [Daylight brand guidelines](https://www.rainbrand.com/brand-guidelines/daylight/) Consumer technology - [Google brand guidelines](https://www.rainbrand.com/brand-guidelines/google/) Consumer technology The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)