--- title: "Nike brand guidelines: logo, colors and fonts | Rainbrand" description: "Nike’s logo, colors (#111111, #FFFFFF, #707072), fonts (Helvetica Now Display, Nike Futura ND), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/nike/" --- (Brand guidelines) // Sports and outdoors # Nike brand guidelines Nike’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from nike.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/nike/nike-brand-skill.zip) ![Nike Swoosh logo](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fnike%2Fnike-icon.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Black #111111 - White #FFFFFF - Dark gray #707072 ## About Nike Nike equips athletes for sport and everyday life through performance footwear, apparel, equipment, and digital experiences. Its creative world connects athletic ambition and product innovation with a direct, energetic voice. ## Nike logo - ![Nike Swoosh logo](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fnike%2Fnike-icon.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Nike Swoosh logo](https://www.rainbrand.com/brand-guidelines/nike/nike-icon.svg) Nike’s standalone Swoosh is the primary identity mark. Preserve its silhouette and proportions. The mark can appear alone. The NikeSKIMS wordmark belongs to a specific co-branded collection, not Nike’s standalone logo system. ## Nike colors - Black The Swoosh, text and primary buttons HEX #111111 Copy HEX RGB 17, 17, 17 Copy RGB - White Backgrounds HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Dark gray Secondary text HEX #707072 Copy HEX RGB 112, 112, 114 Copy RGB ## Nike fonts - Helvetica Now Display Display heading · 500 - Nike Futura ND Expressive heading · 500 - Helvetica Now Text Primary heading · 700, Body · 400, Button · 500 Font names only. The Brand Skill download doesn’t include font files. ## Nike’s voice Write with confidence, momentum, and a clear connection to athletic effort. Use compact headline statements and vivid, purposeful language; make product innovation easy to understand and connect it to what athletes do. Nike’s copy can also be playful when the subject calls for it. - “You can’t be fast on Sunday if you don’t train fast on Tuesday” - “Move effortlessly all day with new NikeSKIMS outerwear, updated performance pieces, and a fresh new color palette” - “Meet the wildest band of animals barreling down (and up) Earth’s many trails” - “Work without compromise in the new Nike Hybrid RN” ## Dos and don’ts ### Do - Keep the Swoosh’s shape intact and use it as a confident, uncluttered identity mark. - Lead with concise, energetic headlines and connect performance language to athletic movement or a product benefit. - Let campaign imagery express the sport, athlete, product, and setting together, paired with clear, direct copy. - Match the tone to the subject: performance storytelling can be assertive, while ACG copy can be adventurous and wry. ### Don’t - Don’t distort, redraw, or obscure the Swoosh. - Don’t turn specific product claims into universal brand promises. Keep claims tied to their product and stated context. - Don’t use co-branded marks as substitutes for Nike’s standalone identity. - Don’t make every message sound like a technical product specification; Nike also speaks in short, motivating statements and human, playful language. ## More from the Brand Skill ### Imagery Use athletic imagery that gives a sense of movement, effort, and purpose. Nike’s visual storytelling places athletes and products in sport-specific settings, and also uses clean product-focused images to show form, detail, and material. Keep the setting and treatment relevant to the sport, activity, or product story. Use Nike’s own product images and interface screenshots as references for product presentation and shopping experiences. Keep category-specific campaigns, athlete features, and special collections relevant to their context; they are examples of Nike’s varied creative rather than universal templates. ### Product Claims Make performance and technology claims specific, evidence-based, and tied to the product or test that supports them. Nike React is described in terms of responsiveness, softness, durability, and lightweight cushioning. The cited Infinity Run injury comparison is limited to the named shoe, the stated comparator, and the study conditions. For sustainability messaging, use precise scope, baseline, and date when presenting targets or progress. Nike frames sustainability alongside product innovation, athlete performance, and reducing environmental impact. ### Web UI Nike.com’s desktop interface uses a light presentation with white backgrounds, dark text, and restrained black accents. Buttons are rounded, compact, and set in Helvetica Now Text at medium weight; links use Helvetica Now Text. Layout spacing ranges from tight small gaps to generous separation between major page areas. In commerce flows, keep product names, product imagery, price information, and purchasing or navigation actions easy to scan. The cart and category pages use clear sections, recommendations, and straightforward labels. ## Download Nike’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Nike’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/nike/nike-brand-skill.zip) nike-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ imagery.md │ ├ colors.md │ ├ typography.md │ ├ product-claims.md │ ├ voice.md │ ├ web-ui.md │ └ logo.md └ assets/logos/ └ nike-icon.svg Rainbrand’s Brand Agent built this Brand Skill from nike.com on 30 Oct 2026. It isn’t Nike’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Nike and its logos are trademarks of Nike, Inc. Rainbrand isn’t affiliated with or endorsed by Nike, Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Alo Yoga brand guidelines](https://www.rainbrand.com/brand-guidelines/alo-yoga/) Sports and outdoors - [Patagonia brand guidelines](https://www.rainbrand.com/brand-guidelines/patagonia/) Sports and outdoors - [Rapha brand guidelines](https://www.rainbrand.com/brand-guidelines/rapha/) Sports and outdoors The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)