--- title: "Mustang brand guidelines: logo, colors and fonts | Rainbrand" description: "Mustang’s logo, colors (#066FEF, #FFFFFF, #000000), fonts (Ford F1), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/mustang/" --- (Brand guidelines) // Automotive # Mustang brand guidelines Mustang’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from ford.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/mustang/mustang-brand-skill.zip) ![Mustang running pony trademark](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/mustang-logo.png) - Bright blue #066FEF - White #FFFFFF - Black #000000 ## About Mustang Mustang is Ford Motor Company’s performance car brand, combining the running-pony identity with expressive design, driver-focused engineering and the thrill of driving. ## Mustang logo - ![Mustang running pony trademark](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/mustang-logo.png) Icon · PNG [Download Mustang running pony trademark](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/mustang-logo.png?download=mustang-logo.png) Use Mustang’s running-pony silhouette as the model-brand identifier. The supplied black drawing comes from Ford Motor Company’s USPTO trademark record, serial 86572391; retain the original silhouette and proportions. The Ford oval identifies the parent company and does not replace Mustang’s own pony. Keep model, trim and racing marks in their specific contexts. ## Mustang colors - Bright blue Ford website interface accent, not a required pony color HEX #066FEF Copy HEX RGB 6, 111, 239 Copy RGB - White Website background and card surface HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Black Website text and primary button HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB ## Mustang fonts - Ford F1 Heading · 400, Body · 400, Button · 700 Font names only. The Brand Skill download doesn’t include font files. ## Mustang’s voice Write with confident energy and a clear sense of motion. Mustang copy pairs short, memorable statements with tangible details about performance, design, and the driving experience. Speak directly to the reader when it brings them into the experience; keep the language vivid rather than technical for its own sake. - “Every Drive Becomes a Hot Lap” - “More Style. More Thrills. More Mustang” - “Forget the stopwatch. The new Mustang Dark Horse SC Convertible was engineered by Ford Racing for the rush of the open road” - “Race Bred Street Cred” - “Exhilaration Comes Standard” ## Dos and don’ts ### Do - Lead with a bold, energetic idea that gives the reader a reason to care. - Pair performance language with specific, relevant product details. - Make the driving experience feel immediate with vivid, concise language. - Keep model-specific features and specifications tied to the vehicle or trim they describe. - Use the Mustang pony for model-brand identity and the Ford oval only for parent-company attribution. ### Don’t - Don’t let performance copy become a list of specifications without a human, sensory point of view. - Don’t present a feature, color, package, or specification as universal when it applies only to select models or is optional. - Don’t state vehicle performance figures without their applicable qualification or context. ## Mustang imagery 17 images from ford.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to. ### Vehicle imagery 17 images Ford’s Mustang imagery presents the vehicle as a striking, high-performance product. The captured examples show cars on closed courses, in spirited driving, on highways and coastal roads, and in feature-focused views of the exterior and cabin. Use these contexts to convey motion, presence, and the character of the specific model. - ![A bright orange Ford Mustang convertible speeds along a winding coastal road at sunset, with a man and woman smiling in the front seats.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/eb692ab6-2ee6-40c8-a1df-531d2ce4cb64.webp) - ![A dynamic low-angle action photo shows a teal Ford Mustang and a yellow Ford Mustang driving side-by-side along an asphalt road.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/53f4bb08-3505-4c9a-a02c-8e874e23dcda.webp) - ![A charcoal gray Ford Mustang Dark Horse is parked on a winding asphalt track, positioned prominently in the foreground's right side.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/3d680c6d-b348-4024-b3c7-704b82d5e008.webp) - ![A close-up, low-angle photograph features the front wheel of a matte blue sports car parked on a textured asphalt surface.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/143f0dec-25dc-42b4-b915-7440499c7b14.webp) - ![A sleek, metallic dark gray Ford Mustang Dark Horse is captured in a three-quarter studio product shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/d86a1930-2f80-41c7-a35a-5b67cad511a9.webp) - ![A sleek white Ford Mustang coupe is showcased in a studio product shot, angled three-quarters from the front.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/566b6198-03da-4726-9a67-d905ec569ab3.webp) - ![A vibrant blue Ford Mustang coupe is captured in a three-quarter studio shot, showcasing its sleek profile and aggressive front fascia.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/c719b84b-6cc6-43f5-ae98-b0033bff3edb.webp) - ![A studio product shot of a metallic slate-blue Ford Mustang convertible shown from a front three-quarter angle.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/dd9a01e7-1812-4b23-bf30-d8d413fcc83e.webp) - ![A vibrant yellow Ford Mustang convertible speeds along a winding coastal road with a blonde woman and a brunette man smiling in the cockpit.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/43ac1606-c287-4515-b6e5-c3ee61dd3422.webp) - ![A magenta Ford Mustang GT sits parked on a winding asphalt racetrack, its front three-quarters angled toward the viewer against a backdrop of arid, brown…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/1aa319b3-c830-4728-afbc-501debf9beaf.webp) - ![A teal-colored Ford Mustang speeds across a paved road, captured in a dynamic low-angle tracking shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/12bf7f3f-472e-49a4-b420-ea027fbd7466.webp) - ![A sleek, deep cherry red Ford Mustang GT sits angled in a three-quarter studio product shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/05d28d86-a357-4a64-8b0b-017c458c8149.webp) - ![A vibrant red Ford Mustang is the focal point of this wide-angle landscape shot, parked on a winding asphalt road marked with heavy tire skid marks.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/b781132a-a4ab-41de-8362-2a0d2eb1578e.webp) - ![A light gray Ford Mustang RTR Spec 2 sits angled on an asphalt road against a backdrop of soft, rolling green hills and a cloudy sky.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/caa24f4e-4043-48cd-a529-7f46c38c1424.webp) - ![A close-up photograph from the driver's perspective shows a hand gripping a steering wheel while driving along a blurred outdoor road.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/84e2a23a-2303-425f-aaae-a5c6ee415d13.webp) - ![A vibrant red Ford Mustang performs a stationary burnout, engulfing its rear wheel in a thick cloud of white tire smoke.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/e914b73f-bb25-4e53-b2e0-69e98539151d.webp) - ![A sleek, bright red Ford Mustang coupe is showcased in a three-quarter studio product shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mustang/a5fecbd2-af92-514b-9d00-4eb1ea43ef07/images/efda3fa4-4005-465d-9f31-ec9eabcdae6b.webp) ## More from the Brand Skill ### Identity imagery Mustang campaign imagery supports the model-brand identity. Preserve them as identity imagery for appropriate brand settings; they are not substitutes for the running-pony mark. ### Web interface Use a light interface with a white background and black text. Ford’s website uses spacious section breaks, simple surfaces, and no shadows. Primary buttons are black, rounded pills with light text and a fine border. Secondary buttons are transparent, outlined in blue, and use blue labels. Text links are understated and underlined. Cards use a light border, modest rounding, and simple padding. Keep interface typography consistent with Ford F1. Buttons use bold labels; maintain the clear, generously spaced heading scale and readable body line height described in the typography guidance. ## Download Mustang’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Mustang’s guidelines. It starts at SKILL.md, which points to the right file for each task. It has the guidance, 17 images and the logos. The font files belong to Ford Motor Company, so they’re left out. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/mustang/mustang-brand-skill.zip) ZIP, 2.7 MB mustang-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ imagery-vehicles.md │ ├ imagery-identity.md │ ├ logo.md │ ├ color.md │ ├ typography.md │ ├ voice.md │ ├ dos-and-donts.md │ └ web-ui.md └ assets/ ├ images/ └ logos/ Rainbrand’s Brand Agent built this Brand Skill from ford.com on 3 Nov 2026. It isn’t Mustang’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Mustang and its logos are trademarks of Ford Motor Company. Rainbrand isn’t affiliated with or endorsed by Ford Motor Company. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Audi brand guidelines](https://www.rainbrand.com/brand-guidelines/audi/) Automotive - [BMW brand guidelines](https://www.rainbrand.com/brand-guidelines/bmw/) Automotive - [Cadillac brand guidelines](https://www.rainbrand.com/brand-guidelines/cadillac/) Automotive The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)