--- title: "Mushie brand guidelines: logo, colors and fonts | Rainbrand" description: "Mushie’s logo, colors (#E4D8CE, #4E4E50, #D2815F), fonts (Scandia), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/mushie/" --- (Brand guidelines) // Kids and baby # Mushie brand guidelines Mushie’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mushie.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/mushie/mushie-brand-skill.zip) ![Mushie wordmark in gray](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fmushie%2Fmushie-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Sand #E4D8CE - Charcoal gray #4E4E50 - Terracotta #D2815F - Cream #F8F0E7 ## About Mushie Mushie is a baby and toddler essentials brand built around the idea that everyday products can be beautiful and practical. Its visual identity pairs minimalist design and calm, muted colors with useful details, playful patterns, and warm scenes from family life. ## Mushie logo - ![Mushie wordmark in gray](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fmushie%2Fmushie-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Mushie wordmark in gray](https://www.rainbrand.com/brand-guidelines/mushie/mushie-wordmark.svg) - ![Mushie wordmark in white](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fmushie%2Fmushie-wordmark-3.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · PNG [Download Mushie wordmark in white](https://www.rainbrand.com/brand-guidelines/mushie/mushie-wordmark-3.png) Use Mushie’s lowercase wordmark as the brand signature. Its rounded, simple lettering works in gray on a light ground or in white when contrast calls for it. Keep the wordmark clear and legible. ## Mushie colors - Sand Warm section backgrounds HEX #E4D8CE Copy HEX RGB 228, 216, 206 Copy RGB - Charcoal gray Wordmark, announcement bar and dark sections HEX #4E4E50 Copy HEX RGB 78, 78, 80 Copy RGB - Terracotta Accent on dark sections HEX #D2815F Copy HEX RGB 210, 129, 95 Copy RGB - Cream Soft accents and dividers HEX #F8F0E7 Copy HEX RGB 248, 240, 231 Copy RGB - Near-black Text and buttons HEX #0F0F0F Copy HEX RGB 15, 15, 15 Copy RGB - White Page backgrounds HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Mushie fonts - Scandia Primary heading · 700, Secondary heading and buttons · 500, Body · 400 Font names only. The Brand Skill download doesn’t include font files. ## Mushie’s voice Write with warmth, calm confidence, and a practical parent-to-parent sensibility. Lead with the everyday benefit, then explain the useful detail in clear, reassuring language. Keep the focus on children’s comfort, little discoveries, and simpler family routines. Use natural, approachable phrases such as “designed for delicate skin and sweet dreams,” “a little joy and calm to mealtime,” and “make everyday meals a little simpler and more enjoyable.” Keep safety, material, durability, and environmental claims tied to the specific product and substantiated wording. For example, product copy identifies food-grade silicone or organic cotton where relevant; do not turn a product-specific detail into a claim about the entire range. - “designed for delicate skin and sweet dreams” - “a little joy and calm to mealtime” - “make everyday meals a little simpler and more enjoyable” ## Dos and don’ts ### Do - Keep the visual identity calm, modern, and warm; use generous light space, soft colors, and clean product presentation. - Pair clear product details with natural, family-centered moments and playful, gentle patterning. - Write warmly and directly, leading with a useful benefit. Use the brand’s approachable language, such as “designed for delicate skin and sweet dreams.” - Keep material and safety claims specific to the product being described. ### Don’t - Don’t make every design neutral-only: Mushie also uses playful prints, seasonal designs, and considered color accents. - Don’t clutter product imagery or obscure the product’s shape, pattern, color, or practical features. - Don’t use exaggerated, clinical, or impersonal copy; keep it warm, practical, and reassuring. - Don’t generalize a product’s material or safety claims to the whole brand range. ## More from the Brand Skill ### Product design Mushie products balance clean, modern forms with soft colors and practical details. Product descriptions and imagery show rounded shapes, smooth or gently ribbed surfaces, simple silhouettes, muted solids, and small whimsical motifs. A design may introduce a brighter color or playful print while keeping the overall product easy to live with. Show products clearly and accurately: include their defining features, material, and relevant use context. For lifestyle scenes, place baby and toddler products in gentle, everyday settings—mealtime, play, bath, nursery, or on the go. Product variants range from quiet neutrals to colorful seasonal, nature, and character prints. Treat these as product-level choices, not as a single mandatory palette or pattern for every design. ### Imagery #### Brand and campaign imagery Use clean product imagery and soft, natural lifestyle photography. Favor light, neutral surroundings, warm daylight, gentle shadows, and lived-in family settings. Show products in use by babies, toddlers, and caregivers, as well as clear still-life arrangements that communicate shape, color, and function. Whimsical prints and seasonal details can add delight without overwhelming the calm, modern mood. ## Download Mushie’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Mushie’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/mushie/mushie-brand-skill.zip) mushie-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ colors.md │ ├ logo.md │ ├ product-design.md │ ├ typography.md │ ├ voice.md │ └ imagery.md └ assets/logos/ ├ mushie-wordmark.svg └ mushie-wordmark-3.png Rainbrand’s Brand Agent built this Brand Skill from mushie.com on 30 Oct 2026. It isn’t Mushie’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Mushie and its logos are trademarks of Mushie & Co, LLC. Rainbrand isn’t affiliated with or endorsed by Mushie & Co, LLC. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Lalo brand guidelines](https://www.rainbrand.com/brand-guidelines/lalo/) Kids and baby - [Cadence brand guidelines](https://www.rainbrand.com/brand-guidelines/cadence/) Food and drink - [Chamberlain Coffee brand guidelines](https://www.rainbrand.com/brand-guidelines/chamberlain-coffee/) Food and drink The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)