--- title: "Mill brand guidelines: logo, colors and fonts | Rainbrand" description: "Mill’s logo, colors (#00945E, #033F27, #F8F4EB), fonts (Rhymes Display, Rhymes Text), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/mill/" --- (Brand guidelines) // Home and living # Mill brand guidelines Mill’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mill.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/mill/mill-brand-skill.zip) ![Mill wordmark in green](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fmill%2Fmill-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Mill green #00945E - Forest green #033F27 - Stone #F8F4EB - Brown #240D02 ## About Mill Mill is a design-led food-waste technology brand that makes it easier to keep food out of landfills, starting in the home. Its voice and visual identity bring smart, considered appliances together with everyday kitchen life and an optimistic, practical mission to waste less. ## Mill logo - ![Mill wordmark in green](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fmill%2Fmill-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Mill wordmark in green](https://www.rainbrand.com/brand-guidelines/mill/mill-logo.svg) - ![Mill wordmark in white](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fmill%2Fmill-wordmark-white.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Mill wordmark in white](https://www.rainbrand.com/brand-guidelines/mill/mill-wordmark-white.svg) Use the lowercase mill wordmark as the brand signature: Mill green on stone or other light backgrounds, white on dark green and photography. Preserve the mark’s original artwork and proportions. ## Mill colors - Mill green Logo green HEX #00945E Copy HEX RGB 0, 148, 94 Copy RGB - Forest green Primary dark green HEX #033F27 Copy HEX RGB 3, 63, 39 Copy RGB - Stone Warm backgrounds HEX #F8F4EB Copy HEX RGB 248, 244, 235 Copy RGB - Brown Text HEX #240D02 Copy HEX RGB 36, 13, 2 Copy RGB - Light stone Light backgrounds HEX #FEFCF5 Copy HEX RGB 254, 252, 245 Copy RGB - Terracotta Warm accent HEX #9A3C27 Copy HEX RGB 154, 60, 39 Copy RGB - White Logo and text on dark green and photography HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Mill fonts - Rhymes Display Display headlines and numbers · 300 - Rhymes Text Feature headlines · 400 - Jane Headings · 500, Body, buttons and links · 400 Font names only. The Brand Skill download doesn’t include font files. ## Mill’s voice Write in a warm, direct, optimistic voice. Make the product’s everyday convenience tangible, then connect it to the larger food-waste mission without sounding preachy. Favor plain language, concrete benefits, and the occasional playful turn of phrase. - “It turns waste into a resource while you sleep” - “The easy way to waste less and smell nothing” - “No smells, no mess, and no fruit flies” ## Dos and don’ts ### Do - Make the benefits easy to picture in daily life: less smell, less mess, and a simple routine. - Pair practical product storytelling with the broader aim of keeping food in the food system. - Use clear, approachable language and grounded optimism. - Keep product claims accurate and specific to the model or offer being described. - Set headlines in Rhymes and body and interface text in Jane, on warm stone backgrounds with Mill’s greens. ### Don’t - Don’t call Mill Food Grounds compost; describe them as grounds or a resource that can be used in a composting process. - Don’t promise an evergreen money-back guarantee duration; offers and eligibility can differ. - Don’t overstate environmental outcomes or present estimates as guarantees. - Don’t let mission-led copy obscure what the product does or how it fits into a kitchen routine. ## More from the Brand Skill ### Product language Describe Mill as a food recycler that dries and grinds food scraps into Food Grounds. The process runs automatically, usually overnight, and reduces food-scrap volume. Food Grounds are not finished compost: explain that they can be added to a composting process, soil, or other suitable pathways. Describe sustainability benefits with care. When using impact figures, keep their stated context and qualifications; do not present estimates as guaranteed outcomes. Product features vary by model. Confirm the model before describing capacity, height, lid operation, filter life, finishes, or safety-lock features. ### Social proof imagery Use customer and press imagery only when a brief calls for reviews, testimonials, or coverage. Keep any third-party identity contained in its original context rather than treating it as part of Mill’s own identity. ### Brand graphics Use Mill’s own explanatory graphics and benefit icons to make the product’s operation and outcomes quick to understand. Keep diagrams simple and legible, with a clear relationship between food scraps, the overnight process, and Food Grounds. ### Food grounds imagery Show Food Grounds as a useful material with a clear connection to gardens, soil, chickens, and community food systems. Keep the visual story grounded in food and real use rather than treating the grounds as finished compost. ### Lifestyle imagery Show Mill in lived-in kitchens and everyday routines. Natural home settings, people preparing food, and the appliance alongside familiar kitchen fixtures make the product feel approachable and integrated into daily life. ### Product imagery Show Mill appliances as considered, useful kitchen products: clean silhouettes, restrained finishes, and clear views of the bin, lid, and product details. Preserve the distinction between Mill Plus and Mill Essential when the brief calls for a specific model. ## Download Mill’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Mill’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/mill/mill-brand-skill.zip) mill-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ voice.md │ ├ dos-and-donts.md │ ├ product-language.md │ ├ colors.md │ ├ typography.md │ ├ social-proof-imagery.md │ ├ brand-graphics.md │ ├ food-grounds-imagery.md │ ├ lifestyle-imagery.md │ ├ logo.md │ └ product-imagery.md └ assets/logos/ ├ mill-logo.svg └ mill-wordmark-white.svg Rainbrand’s Brand Agent built this Brand Skill from mill.com on 30 Oct 2026. It isn’t Mill’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Mill and its logos are trademarks of Mill Industries, Inc. Rainbrand isn’t affiliated with or endorsed by Mill Industries, Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Eight Sleep brand guidelines](https://www.rainbrand.com/brand-guidelines/eight-sleep/) Home and living - [Fellow brand guidelines](https://www.rainbrand.com/brand-guidelines/fellow/) Home and living - [Hay brand guidelines](https://www.rainbrand.com/brand-guidelines/hay/) Home and living The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)