--- title: "Mercedes-Benz brand guidelines: logo, colors and fonts" description: "Mercedes-Benz’s logo, colors (#0260AB, #000000, #FFFFFF), fonts (MB Corpo Text), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/mercedes-benz/" --- (Brand guidelines) // Automotive # Mercedes-Benz brand guidelines Mercedes-Benz’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mercedes-benz.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/mercedes-benz/mercedes-benz-brand-skill.zip) ![Mercedes-Benz icon](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mercedes-benz/mercedes-benz-logo.svg) - Blue #0260AB - Black #000000 - White #FFFFFF ## About Mercedes-Benz Mercedes-Benz is a global automotive brand with a broad portfolio spanning cars, mobility, technology, heritage, and cultural experiences. Its work brings together a premium automotive identity and a forward-looking, human perspective. ## Mercedes-Benz logo - ![Mercedes-Benz icon](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mercedes-benz/mercedes-benz-logo.svg) Icon Download [SVG of Mercedes-Benz icon](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mercedes-benz/mercedes-benz-logo.svg?download=mercedes-benz-logo.svg) [PNG of Mercedes-Benz icon](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mercedes-benz/mercedes-benz-logo.png?download=mercedes-benz-logo.png) Mercedes-Benz’s standalone identity mark is the three-pointed star. Use the brand’s own star artwork; the supplied versions include a white star. ## Mercedes-Benz colors - Blue Website accent HEX #0260AB Copy HEX RGB 2, 96, 171 Copy RGB - Black Website background HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Website text HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Mercedes-Benz fonts - MB Corpo Text Heading · 700, Body · 400 Font names only. The Brand Skill download doesn’t include font files. ## Mercedes-Benz’s voice Write with confidence and clarity, balancing technological ambition with a human, personal outlook. Keep language concise and memorable. Mercedes-Benz copy pairs an accessible invitation—“Be inspired.”—with a personal promise: “More intelligent, more human, more you.” For heritage and history, use warm, welcoming language and concrete themes. “Is your classic car part of the family? Welcome to Mercedes-Benz Classic.” and “The history of Mercedes-Benz. People, milestones, motorsport.” show how the voice can become more conversational or editorial while staying direct. - “Be inspired” - “More intelligent, more human, more you” - “Is your classic car part of the family? Welcome to Mercedes-Benz Classic” - “The history of Mercedes-Benz. People, milestones, motorsport” ## Dos and don’ts ### Do - Use the Mercedes-Benz star artwork as the brand mark. - Use the dark website palette and its Blue accent when working in that digital context. - Set headings and body copy in MB Corpo Text. - Write clearly and concisely, with a confident, human tone. ### Don’t - Don’t substitute unrelated symbols or add decorative elements to the star mark. - Don’t use the website’s dark treatment as a universal requirement for every context. - Don’t let promotional language become impersonal or obscure the message. ## Mercedes-Benz imagery 3 images from mercedes-benz.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to. ### Imagery manufaktur 1 image Use the MANUFAKTUR image as a reference for vehicle personalisation work. - ![A close-up photograph captures a person's hands positioning a piece of dark blue suede-like fabric into a precision metal industrial clamp.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mercedes-benz/e2116251-1b94-5949-99c1-2769ff59da2b/images/0e911d4d-9ce3-4aad-b0fb-8e70ea830d59.webp) ### Imagery maybach 1 image Use the Maybach campaign image as a reference when creating Mercedes-Benz vehicle campaign work. - ![A profile view of a vintage tan and navy blue 1930s-style luxury car parked inside a minimalist, bright white classical hall with tall paneled walls.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mercedes-benz/e2116251-1b94-5949-99c1-2769ff59da2b/images/ae986232-739e-49c8-b518-c253ebd64c7a.webp) ### Imagery museum 1 image Use the museum image as a reference for Mercedes-Benz museum and culture work. - ![A wide-angle architectural photograph captures the futuristic Mercedes-Benz Museum at twilight, featuring a distinctive double-helix structure with…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/mercedes-benz/e2116251-1b94-5949-99c1-2769ff59da2b/images/aafa7cdb-56ac-4a86-9194-3638fc47c8aa.webp) ## More from the Brand Skill ### Interface components For the captured dark website, use a white-filled primary button with dark text, a transparent secondary button with a white outline, and simple text links. Buttons use MB Corpo Text, a modest corner radius, and no shadow. Cards use a dark background, a subtle border, and no shadow. ## Download Mercedes-Benz’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Mercedes-Benz’s guidelines. It starts at SKILL.md, which points to the right file for each task. It has the guidance, 3 images and the logos. The font files belong to Mercedes-Benz Group AG, so they’re left out. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/mercedes-benz/mercedes-benz-brand-skill.zip) ZIP, 198 KB mercedes-benz-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ voice.md │ ├ dos-and-donts.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ interface-components.md │ ├ imagery-manufaktur.md │ ├ imagery-maybach.md │ └ imagery-museum.md └ assets/ ├ images/ └ logos/ Rainbrand’s Brand Agent built this Brand Skill from mercedes-benz.com on 3 Nov 2026. It isn’t Mercedes-Benz’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Mercedes-Benz and its logos are trademarks of Mercedes-Benz Group AG. Rainbrand isn’t affiliated with or endorsed by Mercedes-Benz Group AG. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Audi brand guidelines](https://www.rainbrand.com/brand-guidelines/audi/) Automotive - [BMW brand guidelines](https://www.rainbrand.com/brand-guidelines/bmw/) Automotive - [Cadillac brand guidelines](https://www.rainbrand.com/brand-guidelines/cadillac/) Automotive The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)