--- title: "Marimekko brand guidelines: logo, colors and fonts" description: "Marimekko’s logo, colors (#141414, #FFFFFF, #C80213), fonts (Mari Sans, Mari Sans Condensed), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/marimekko/" --- (Brand guidelines) // Fashion and accessories # Marimekko brand guidelines Marimekko’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from marimekko.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/marimekko/marimekko-brand-skill.zip) ![marimekko wordmark in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fmarimekko%2Fmarimekko-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Marimekko black #141414 - White #FFFFFF - Vivid red #C80213 ## About Marimekko Marimekko is a Finnish design house founded in Helsinki in 1951, known for the art of printmaking and timeless design. Its expressive prints and colors appear across fashion, accessories, and homeware, creating a joyful, optimistic world of design. ## Marimekko logo - ![marimekko wordmark in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fmarimekko%2Fmarimekko-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download marimekko wordmark in black](https://www.rainbrand.com/brand-guidelines/marimekko/marimekko-wordmark.svg) Use the lowercase marimekko wordmark as the brand identity, in black on white or light backgrounds. Keep its original lettering; don’t retype the name in Mari Sans or another typeface. ## Marimekko colors - Marimekko black Logo, text and the top bar HEX #141414 Copy HEX RGB 20, 20, 20 Copy RGB - White Website background HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Vivid red Website accent HEX #C80213 Copy HEX RGB 200, 2, 19 Copy RGB ## Marimekko fonts - Mari Sans Headings and interface text · 400 - Mari Sans Condensed Paragraph text and labels · 400 Font names only. The Brand Skill download doesn’t include font files. ## Marimekko’s voice Write with warmth, optimism, and an inviting sense of creativity. Connect design to lasting use and everyday life; use clear, approachable language that can also turn playful when the subject invites it. - “We aim to continue creating new classics: high-quality products that stand the test of time and stay relevant across generations” - “With their timeless appeal, there is every reason to take good care of your Marimekko products” - “Our squirrel has been busy. Here’s Kurre’s collection of everything worth hoarding. And giving” - “From everyday moments to evening occasions, these Mariminis, maxi dresses and sets are made to keep the good times going” ## Dos and don’ts ### Do - Let expressive prints and color bring energy to clothing, accessories, and homeware. - Pair creative expression with timeless, functional design and language about lasting use. - Write warmly and directly, with playful turns of phrase when they fit the subject. - Keep sustainability statements specific and grounded in the work described. ### Don’t - Don’t present Marimekko as trend-led fashion; its own description emphasizes lasting design over trends. - Don’t use generic, interchangeable copy where the particular print, product, or everyday use can be named. - Don’t make unsupported claims about product durability, sustainability, or impact. - Don’t capitalize, redraw or recolor the marimekko wordmark. ## More from the Brand Skill ### Editorial and campaign imagery Use Marimekko’s own campaign, editorial, sustainability, care, and loyalty imagery to understand how the brand presents its prints, products, people, and customer experience. ### Product imagery Marimekko’s product imagery spans apparel, homeware, bags, accessories, and product details. Show the relevant product or pattern clearly. ## Download Marimekko’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Marimekko’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/marimekko/marimekko-brand-skill.zip) marimekko-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ voice.md │ ├ editorial-imagery.md │ ├ product-imagery.md │ ├ colors.md │ ├ logo.md │ └ typography.md └ assets/logos/ └ marimekko-wordmark.svg Rainbrand’s Brand Agent built this Brand Skill from marimekko.com on 30 Oct 2026. It isn’t Marimekko’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Marimekko and its logos are trademarks of Marimekko Corporation. Rainbrand isn’t affiliated with or endorsed by Marimekko Corporation. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Chanel brand guidelines](https://www.rainbrand.com/brand-guidelines/chanel/) Fashion and accessories - [Loewe brand guidelines](https://www.rainbrand.com/brand-guidelines/loewe/) Fashion and accessories - [Prada brand guidelines](https://www.rainbrand.com/brand-guidelines/prada/) Fashion and accessories The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)