--- title: "Lululemon brand guidelines: logo, colors and fonts" description: "Lululemon’s logo, colors (#FC4444, #000000, #FFFFFF), fonts (Saans, Calibre), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/lululemon/" --- (Brand guidelines) // Sports and outdoors # Lululemon brand guidelines Lululemon’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from shop.lululemon.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/lululemon/lululemon-brand-skill.zip) ![Lululemon lockup](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/lululemon-logo.svg) - Red #FC4444 - Website accent #000000 - White #FFFFFF ## About Lululemon lululemon is an athletic apparel and lifestyle brand for movement, training, and everyday life. Its creative world connects technical performance and considered design with confident, welcoming energy. ## Lululemon logo - ![Lululemon lockup](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/lululemon-logo.svg) Lockup Download [SVG of Lululemon lockup](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/lululemon-logo.svg?download=lululemon-logo.svg) [PNG of Lululemon lockup](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/lululemon-logo.png?download=lululemon-logo.png) - ![Lululemon icon](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/lululemon-icon.png) Icon · PNG [Download Lululemon icon](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/lululemon-icon.png?download=lululemon-icon.png) Use lululemon’s own wordmark or standalone mark as the brand signature. The supplied identity includes a primary logo and a separate standalone icon. Keep these identity marks distinct from product photography and campaign imagery. ## Lululemon colors - Red Signature accent HEX #FC4444 Copy HEX RGB 252, 68, 68 Copy RGB - Website accent Storefront accent HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Light backgrounds HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Lululemon fonts - Saans Headings · 400, Body · 400 - Calibre Links · 400 Font names only. The Brand Skill download doesn’t include font files. ## Lululemon’s voice Write with confident warmth, a conversational rhythm, and a clear connection between product features and the way people move or feel. Use crisp, sensory language and occasional playful turns of phrase; keep the message grounded in practical benefits. - “Train hard, not hot” - “A warm, wearable cloud” - “Relax, there's room” - “The comfort to keep pushing” - “The latest arrivals deliver fresh inspiration to move” ## Dos and don’ts ### Do - Connect the product’s technical qualities to a feeling or a movement benefit. - Use direct, short headlines and conversational phrasing. Let a memorable line lead into the useful detail. - Show people moving, training, stretching, or wearing the product in everyday settings. Keep the product clear in the frame. - Present performance and comfort as complementary: technical design should feel considered, comfortable, and easy to live in. ### Don’t - Don’t rely on abstract performance claims without a tangible product detail or user benefit. - Don’t make the voice sound stiff or overly technical; explain features in natural, accessible language. - Don’t let visual styling obscure the garment, its fit, or how it supports movement. ## Lululemon imagery 314 images from shop.lululemon.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to. ### Campaign and Lifestyle Imagery 263 images Show clothing in motion and in context: running, yoga, Pilates, tennis, training, and daily movement. Favor natural poses and purposeful activity over static, purely decorative staging. Let the garment’s fit, performance, and details remain visible. Capture bags as useful everyday gear: show organization, capacity, comfort, and movement, with the product visible on-body or in use. - ![A woman with a sleek bun and white headband performs a seated abdominal exercise while holding a silver medicine ball.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/0e528388-21c9-411e-a00f-9569f40c8d57.webp) - ![A man with a buzz cut and a steady gaze sits relaxed in a modern, yellow-cushioned sling chair against a light wood-paneled wall.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/1a2f127d-986b-4cc5-87f5-4a39c3cf4cba.webp) - ![A woman with dark hair tied back performs a deep backbend on her knees against a warm, monochrome beige studio background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/19855408-eafd-416a-bea1-ba576ce6e1c3.webp) - ![A woman lies on her side against a warm, wood-paneled corner, her legs kicked up and crossed in the foreground to showcase charcoal gray flare yoga pants.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/37e5d218-3c89-4484-8103-bbe720883034.webp) - ![A woman with a white headband and a neutral expression leans against a textured, light gray brick wall in a medium shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/68110a85-e6b7-4c55-b77f-8d3c32c62c68.webp) - ![A Black woman with long, wind-swept braids stands in profile against a soft blue background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/3aa094c7-eeee-4ade-a9bb-1847f221ee2b.webp) - ![A close-up lifestyle photograph shows a blonde woman leaning against a textured grey wall, wearing an unzipped off-white ribbed jacket over a black sports bra.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/a90ebc99-eedc-48a2-8d6e-27132870221b.webp) - ![A bearded man looks downward while leaning against a dark, textured stone wall in an outdoor urban setting.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/afb38e64-d8bb-4198-ba38-a1fc89d1976e.webp) - ![A Black man with long locs and a focused expression looks off to the side while zipping up a slate-blue performance windbreaker jacket with reflective silver…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/1ba2da86-b172-49c0-a549-feec12cc440b.webp) - ![A man with a buzz cut sits on a rough concrete ledge, wearing an oversized, chocolate brown long-sleeve polo sweatshirt and heather gray joggers.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/acd715bf-0262-4a31-99d9-6258a72f4c21.webp) - ![A man in a white baseball cap, olive long-sleeved polo, and dark trousers smiles while practicing a putt on a vibrant green golf course.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/dda73677-d76b-4af0-8101-ba37f9e292cb.webp) - ![A studio portrait captures a woman with her hair in a sleek bun, wearing a deep plum-purple cropped tank with thin spaghetti straps.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/72a41cb9-c404-46ca-ba26-305af806697c.webp) - ![A woman with her hair in a sleek bun and small gold hoop earrings poses against a neutral gray studio background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/a7c2d4e4-d358-42e5-aeda-161cd76a80e8.webp) - ![A studio portrait of a woman with long, voluminous dark curls wearing a vibrant magenta athletic set.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/91a6dd82-420d-49ec-8e58-a06c4bac3dfc.webp) - ![A woman with a slicked-back ponytail poses against a pale, neutral background wearing a deep purple, matte athletic set.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ebaae1a8-d629-4714-8c19-b66e7275d0d7.webp) - ![A studio portrait of a woman wearing a vibrant cobalt blue sports bra with red, white, and blue striped racerback straps.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/13045184-60be-4815-9a08-13e9a0478762.webp) - ![A woman with her hair pulled back in a ponytail poses in a studio wearing a dark chocolate brown, form-fitting athletic jacket and matching shorts.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/017bf165-8d96-4c09-af51-cb83a42de1ed.webp) - ![A Black man stands looking directly forward in a studio portrait, wearing an olive green crewneck sweatshirt layered over a white t-shirt.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4290659b-d29f-4a4e-9f75-7a19dea55348.webp) - ![A medium-dark-skinned man with short-cropped hair stands against a neutral grey backdrop, wearing a slate grey short-sleeve button-down shirt.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5310f45f-6c63-4d18-9d8b-85c5cde68137.webp) - ![A medium-full shot of a young man with short, wavy brown hair and a slight smile, standing with his hands in his pockets against a plain, off-white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/acc890a5-12a6-4a6b-bb30-28b758b57b4c.webp) - ![A man with curly dark hair and a serious expression stands facing forward in a vibrant cerulean blue short-sleeved polo shirt.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/345a02d3-1524-4705-8b89-aee977c963b1.webp) - ![A light-brown utility overshirt with large chest flap pockets is the center of this studio fashion shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/f6541cf1-9e1f-4c9e-8012-916b1876cf10.webp) - ![A man with a shaved head and a light mustache stands facing forward in a medium shot, wearing a plain, teal short-sleeve t-shirt.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e2ef8fea-1727-4f68-924b-0867d1795abf.webp) - ![Two women model activewear against a minimalist, flat grey studio background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/6b01815b-037c-49e8-95b0-413e7c5dd697.webp) - ![A woman with a single long braid performs a wide-legged, twisting yoga pose against a textured warm wood paneled wall.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/032e3afe-7ee5-46b7-b8a4-1751376cc0c5.webp) - ![A close-up studio photograph of a woman in a navy sports bra and matching leggings pulling a white resistance band taut.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/f92e47c6-a942-4c12-ace6-c348a643fdcf.webp) - ![Two women with athletic builds are captured in mid-stride, running side-by-side with intense focus in this dynamic action photo.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/fdf8e4a7-a159-4663-be93-780e04f5f545.webp) - ![A focused woman in a chocolate brown athletic set with white piping performs a dynamic mountain climber exercise, bracing one hand on a leather medicine ball.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/76d05c14-f319-42a3-94b5-9d7889742ed1.webp) - ![A focused tennis player in a pink athletic dress and white undershorts mid-swing, her racket drawn back against a dark, moody background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/6df412b7-ae78-46ad-961d-27a1c7e3037e.webp) - ![A woman golfer captured in a medium side-profile shot as she walks across a sun-drenched green.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/7314ba70-471f-4ab4-8daa-5bb91cf538d1.webp) - ![Vibrant yellow running sneakers stand out against a dark, twilight background as a runner with dreadlocks and sunglasses pauses on a concrete ledge.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/77235dff-6c8a-4534-83af-f5df7b34731a.webp) - ![A low-angle, wide shot captures a Black male golfer mid-swing on a lush green course framed by dense, dark green trees.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e736d984-e5ea-4361-a17a-48b83fafa178.webp) - ![A medium close-up shot captures a man with light brown hair mid-workout in a gym, holding a heavy black slam ball.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/269d5d8e-7c61-42ee-ab00-cafade5babcb.webp) - ![A man in grey athletic fleece lounge wear sits on a gym floor with his eyes closed, leaning back against a white bench while wearing wired headphones.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/b07317a8-7177-439b-a971-453d7f85d441.webp) - ![A man walks purposefully across a sun-drenched concrete surface, his figure reflected in a small puddle at his feet.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/a26457d7-a9e5-4381-8ea0-a04e941f47c6.webp) - ![A focused male tennis player in a navy blue performance shirt and shorts is captured mid-swing on a vibrant orange clay court.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/b5f9a113-f5f1-4746-9081-2bad02909d15.webp) - ![A man with a buzz cut sits on the floor, leaning back against a light-toned wooden paneled wall.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/d2fe6483-720c-4f4e-a42f-f16cbdc76b4b.webp) - ![A medium-close studio portrait focuses on a woman with long, wavy blonde hair looking off to the side with a neutral expression.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/19f72137-4579-4296-a764-b6271eb1b999.webp) - ![This studio product photo features a person with dark skin tones from the waist down, modeling a pair of wide-leg black trousers.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/22e4a311-c310-489c-8c84-68724cf06b90.webp) - ![A studio portrait of a woman with long dark hair looking directly at the camera with a neutral expression.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/13cdb150-7124-476b-8bd0-3901d83d39fd.webp) - ![This studio product shot captures a person from the waist down wearing dark navy, high-waisted cropped leggings that end just below the knee.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/0ced2e1e-2d42-4b97-8290-2e4c1c84c5f0.webp) - ![A blonde woman with wavy hair stands against a plain light grey background, wearing an oversized white crewneck t-shirt and olive green drawstring sweatpants.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e2166f25-6972-49dd-9b7e-fc37e700f930.webp) - ![A medium studio portrait of a Black woman with short hair and gold hoop earrings posing against a plain light gray background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/7f389eb6-3b88-4aa8-ade3-3048f721988d.webp) - ![A close-up studio shot from the waist down shows a man in olive green chinos and cream-colored sneakers.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5e446729-cbfd-4dfa-a2dd-73cb90da6288.webp) - ![A man with dark curly hair and a subtle smile poses for a waist-up studio portrait against a solid, light grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/33025363-0da3-4e3b-b546-e53c89a23847.webp) - ![A man with short brown hair stands against a plain white background, looking directly at the camera with a neutral expression.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ae8761a8-ded0-4e31-a291-ff4afdd2d198.webp) - ![A man with curly dark hair stands against a plain white studio backdrop in a medium studio shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4fb7a365-e6c9-40e3-b4cb-d0914dabe002.webp) - ![A man stands from the waist down wearing dark teal athletic shorts with an elastic waistband.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/d68efd86-abf7-47d8-aef9-842daf847ae7.webp) - ![A top-down studio shot of two athletic sneakers arranged diagonally on a clean white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/9179586d-4906-4e2f-8157-62963125d9bb.webp) - ![An over-the-shoulder lifestyle photograph shows a person with dark, curly hair looking at a smartphone held in their right hand.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/97eb8e88-dbea-4286-ad58-82e9f56cdf05.webp) - ![A high-contrast black and white QR code presented in a clean, digital graphic format.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/f23f9f66-909a-42a7-9b3e-212483f69da7.webp) - ![A woman performs a dynamic yoga stretch on a wooden bench, wearing a bold leopard-print sports bra and matching leggings layered under light gray sweatpants.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/89432670-4a77-4d9b-b296-79f0761110d0.webp) - ![A close-up studio photograph features three models in neutral-toned athleisure against a plain white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4d76eaf2-dad4-4663-9541-b3ebc33803d2.webp) - ![A close-up lifestyle shot showcases two individuals wearing oversized puffer jackets in contrasting cream and dark navy.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/9d452a7e-0247-4da3-a709-08a87d740772.webp) - ![Three women practice various yoga and fitness poses in a bright, minimalist studio with earth-toned decor and large windows.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/8e56a860-1c09-451b-acc8-cf2fd5214c28.webp) - ![Captured with a dynamic motion blur, a man and woman run side-by-side along an ivy-lined stone wall.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/3a9b2f0b-6f61-45f0-a2bb-0a95a13a48a9.webp) - ![Brand image](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/b94a7428-600f-47f8-873a-7a9f479731c7.webp) - ![A man in a dark navy quarter-zip and matching trousers carries a large, olive-green technical tote bag over his shoulder.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/c509bd2f-6281-4323-8a57-1552a38286ec.webp) - ![A woman with long black braids wears a deep brown athletic zip-up jacket and matching shorts, her gaze directed downward.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5e4f50ea-57cb-452c-a813-b0a36576a662.webp) - ![A close-up studio photograph features a young man with dark wavy hair looking over his shoulder while wearing a sleek black nylon backpack.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/cbdbbfa2-42f4-4fb5-81bd-d1b95c49ad00.webp) - ![A woman with a sleek ponytail poses in a studio, modeling a black lululemon crossbody camera bag with gold hardware against her white athletic outfit.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4652e89a-c40b-4eb7-8207-c8dbf03c28c7.webp) - ![A studio product shot features four lululemon backpacks lined up against a neutral gray background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ab88c8f7-26fb-4e54-81d1-093f5eed4ff1.webp) - ![A young man with curly brown hair looks back over his shoulder while wearing a large black technical backpack.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/d43517e1-f6a3-4fc9-9597-b2be6e0809e4.webp) - ![A matte black tactical-style backpack is centered against a flat light grey background in a clean studio product shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4f764129-2ea0-4734-8a84-f5de7338bc2b.webp) - ![A light pink crescent-shaped hobo bag made of textured nylon fabric is centered against a clean white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/d951b2c7-9175-41eb-ad0b-41618fdc37f2.webp) - ![A pale lavender belt bag with a rounded rectangular shape sits against a stark, light gray background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/70fa4ec0-150e-4a08-8dda-65838e869fd3.webp) - ![A minimalist graphic divided into two equal horizontal bands of solid color.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/f469d73d-1873-490a-91b1-95c04ace056b.webp) - ![A minimalist graphic divided horizontally into two equal bands of solid color.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/21ddf808-1007-475e-92d2-666075e01d48.webp) - ![A front-facing product shot of a black Lululemon tote bag features a mix of smooth and textured ballistic nylon panels.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/49c9171d-e443-4a2d-8fcf-68b498734f90.webp) - ![A forest green lululemon Everyday Backpack is shown in a clean, studio product shot against a light grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/7cedfddb-a851-4146-aa29-246389c44d09.webp) - ![A minimalist graphic background is split horizontally into two solid color blocks.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/c1e1aa5e-6577-4fdb-a7db-ff3f5c3294e3.webp) - ![A minimalist graphic background split horizontally into two distinct color blocks.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/7c74e319-50d5-4cc9-a193-b1b8c06177e9.webp) - ![A minimalist graphic background is divided horizontally into two distinct color blocks.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ea91cad1-0065-42d5-a58d-e750548fff1f.webp) - ![An extreme close-up macro photograph of a coarse, woven textile in a uniform earthy brown tone.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/37686386-d0bc-4c74-98bf-d179143e0001.webp) - ![A minimalist two-tone graphic featuring two solid horizontal blocks of color.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4f992f82-1757-496b-885f-e672b51cd9c0.webp) - ![A close-up, abstract graphic featuring fluid, organic shapes in a muted monochromatic palette.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/969c4581-9d3d-4bc0-90c6-f0b4350164b9.webp) - ![A deep cocoa brown crescent-shaped shoulder bag sits centered in a studio product shot against a light grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/46f7d382-b00f-4a13-b4e7-89ac728e7161.webp) - ![A rugged black lululemon belt bag is centered against a clean white backdrop in a professional product shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/34f18519-e08f-46be-b16b-adc25929a398.webp) - ![A vibrant magenta crossbody bag is centered in this studio product shot against a clean, light gray background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/340308bd-7156-4a8e-99da-69ed37a91682.webp) - ![A man stands in a studio setting wearing a black Everywhere Belt Bag diagonally across his chest over a tan, hooded windbreaker and dark trousers.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e5602bf7-3331-4d1c-9cfe-b2a5d61ae712.webp) - ![A Black woman with long braids and a serious expression poses while squatting, clutching a large olive green crossbody bag across her lap.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5cbf1743-59c7-481f-9615-9230a2bf4f44.webp) - ![A woman with a sleek ponytail poses against a neutral gray background, holding a white crescent-shaped Lululemon handbag with both hands at her waist.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e1c326d8-ccfd-401c-aad6-dab04bdb5b02.webp) - ![A stark white, quilted lululemon crossbody bag stands centered against a flat, white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5151271f-56bf-4851-82d1-60b766964a93.webp) - ![A minimalist, textured background features a subtle checkerboard pattern in various shades of off-white and pale grey.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/b2161803-b44c-4930-a2a2-d909fc1d1ad4.webp) - ![A minimalist graphic background is divided horizontally into two solid blocks of color.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/48f82023-fada-41b5-92c4-4645823ed956.webp) - ![A deep grape-purple nylon tote bag stands front and center against a clean, off-white studio background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/36ca89a7-df0a-47e6-b3de-3db5dd89873b.webp) - ![A minimalist, solid background graphic in a soft, pale pastel pink shade.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/a795304e-0241-44b3-9381-8d88120c20e6.webp) - ![This studio product shot features a forest green Every Day Backpack with a smooth, matte finish.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/c3d190b2-2b34-40af-85ac-c25b438ff311.webp) - ![A close-up shot of a solid, deep forest green textured surface.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/688afae6-3a4f-4379-8de3-e961b8673561.webp) - ![A minimalist charcoal grey studio setting features a soft, blurred horizon line that divides the frame horizontally.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/7b1fc53a-baca-44d8-b0dd-b38ab63c25f7.webp) - ![A close-up horizontal texture of light brown or taupe wood grain.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/95e4f8d0-20da-4a7b-9307-1a8fa7059760.webp) - ![A high-contrast product shot of a black, crescent-shaped shoulder bag featuring a highly textured, quilted zigzag pattern that creates a 3D pleated effect.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/47f453e1-c722-48dc-ac62-8e554ae335e9.webp) - ![A deep forest green crescent-shaped crossbody bag stands against a clean, light grey studio background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/7287d953-664c-4c9c-a88e-0483690c363f.webp) - ![A sleek, monochromatic grey lululemon duffel bag is centered against a clean white backdrop in this minimalist product shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/1e638a3e-aeba-47c6-b860-adf0d217c889.webp) - ![A flat, solid expanse of light cool-toned grey fills the entire frame.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ac5c6e2e-b9a3-403d-8422-439ff34edef5.webp) - ![A minimalist, wide-format graphic divided horizontally into two solid color bands.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/bbf88187-4f89-48c7-a140-c830432d0945.webp) - ![A deep plum-purple crescent-shaped mini bag is centered against a flat light gray background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ed5f4231-e3b9-47fb-84d8-cca849dccd8d.webp) - ![A light pink, nylon-textured backpack with tote handles is shown in a clean studio shot against a white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/675aa171-bd25-4c36-b76f-2b2c864cf296.webp) - ![A minimalist graphic background is divided horizontally into two soft, warm tones.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/dcb2e038-aadb-4698-952f-9253ff92c09a.webp) - ![A close-up studio photograph highlights a textured, crisp white quilted bag held by a person with dark skin.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/63d698ad-85ea-4c2b-a02b-66f9c3d43966.webp) - ![A high-fashion portrait of a Black woman with long braids wearing a structured black athletic zip-up jacket and matching leggings.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/a4e6e8b8-ba1f-4a8d-ad34-689898188e6c.webp) - ![A close-up studio shot features a hand holding a grey woven wristlet strap with two Lululemon pouches clipped to a silver lobster clasp.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/8ce4671c-a066-4317-9480-a13a0007a913.webp) - ![A close-up studio shot highlights the polished silver hardware connecting a beige woven strap to a modular Lululemon pouch system.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/20ac9072-c6e7-43a3-b4ae-388a05da6d7d.webp) - ![A man with dark, wavy hair stands in profile against a neutral gradient background, wearing a large, structured black backpack.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/05679b8f-2f8f-49a8-b6e7-ff6e0013b2a7.webp) - ![A man in stride carries a large black duffel bag by its top handles against a solid gray background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/55b791c4-29b9-4f79-88a4-89ba887d83bf.webp) - ![A side profile photo of a person with long, dark braids and deep-toned skin, wearing a sleek black high-neck zip-up jacket against a muted grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/6f195da5-183a-4266-b080-1299ea239f02.webp) - ![A Black woman with long braids stands in a studio setting, gazing calmly at the camera while wearing a tan, geometric-patterned athletic jacket and matching…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/b39c369e-25ad-4a24-904b-a1e8d7924980.webp) - ![A medium-sized olive green utility tote bag is held by its long shoulder straps by a person cropped at the waist.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e5dff5c0-d40a-43de-b5ba-2b2fcb7347d2.webp) - ![A close-up studio photograph focuses on two light grey and white lululemon pouches clipped to a tan woven strap.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/c6391776-bb9c-41f4-a3c7-a3290a4e5468.webp) - ![A close-up action photograph of a blonde East Asian woman running through a city in the rain.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/506ada42-d04a-4e02-b2c1-f9cafaab255c.webp) - ![A man runs past a dark city backdrop in a high-motion action photo characterized by heavy grain and cinematic motion blur.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/7d417652-230f-4eb9-878a-5a5424ba9e7f.webp) - ![A close-up action photograph captures a person running in technical athletic gear against a blurred urban backdrop.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5ec8e0c3-007f-4db8-9b3d-d65064ecf21c.webp) - ![A dynamic low-angle action photograph captures a runner mid-stride, focusing on a single beige running shoe kicked up toward the lens.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/23ed1c1f-4b3f-4cb5-93e1-d5ec8252bf9e.webp) - ![A woman with cornrow-braided hair and a serious expression sits on the ground in a fitness-inspired pose, crossing one arm over her chest to stretch.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/1a1e606b-13ea-4a40-a848-47666f9afb7f.webp) - ![A man with dark skin stands with his hands on his hips, wearing a vibrant royal blue t-shirt over a white long-sleeved base layer.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/48a6f9b4-9485-485f-8203-18ed82ca19d9.webp) - ![A full-length studio photograph features a woman with her hair in a sleek ponytail, standing in a neutral pose against a solid white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/6eb687a7-4ea5-42a9-9733-445566baeb09.webp) - ![A fit Black man stands facing forward against a neutral grey studio background, wearing a black short-sleeve athletic t-shirt.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/55ca7630-af5e-4b29-b636-346556ce0c9a.webp) - ![A studio product shot features a woman with a sleek ponytail wearing a vibrant magenta long-sleeved athletic shirt and black high-waisted shorts.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/b9ab1f45-718e-4fdb-99df-c39ae3235fe3.webp) - ![A studio portrait of a young Black man wearing a neutral, light-gray technical zip-up track jacket with cream and tan diagonal stripes on the shoulders.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/1c8348d1-99a2-4048-be33-4bcaf5d9137e.webp) - ![A close-up product photo focused on the back of vibrant hot pink athletic shorts worn by a dark-skinned model.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/142ea0fb-69a5-4b9e-b2fc-06811ae6f166.webp) - ![A full-body studio photograph of a Black man standing against a stark white background in a neutral, relaxed pose.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4a1c2725-cf01-416d-96f7-b12dc076b656.webp) - ![A vibrant magenta high-neck athletic tank top is the focal point of this studio fashion photograph.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/77d1dd66-e00c-455c-b105-411fe673da6a.webp) - ![A full-body studio photograph of a muscular Black man with braided hair, standing in a neutral pose against a clean white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/31df173e-dafa-4a98-9055-cf9695650fe8.webp) - ![A high-angle, motion-blurred action shot captures two runners sprinting through an urban environment at night.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/2c76f79c-5b81-4f9e-8d2d-6b3e854d38f8.webp) - ![A grainy, close-up photograph focuses on the back of a person wearing high-waisted, magenta athletic leggings.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e4b04520-4070-4120-87a7-264ecbb43e34.webp) - ![A close-up photograph focuses on a person wearing high-waisted, berry-colored compression shorts with a smartphone tucked securely into a side pocket.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e412b62d-e4c5-48ca-b278-0828b023598b.webp) - ![A close-up studio photograph of a muscular man with deep brown skin tone, leaning forward with his hands on his thighs while wearing vibrant magenta athletic…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/53b219db-50a7-4501-b52b-e293c756aa8c.webp) - ![A dark-skinned woman with braided hair stands in a full-length studio shot wearing performance running gear against a plain white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/23a8936c-bc82-4af4-b46c-faa7604d7ce0.webp) - ![A portrait-style studio photograph of a Black man with braided hair, standing forward-facing against a plain light grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/c620e6aa-0a86-49e1-a6ac-196072aed88c.webp) - ![A studio portrait features an East Asian woman with a neutral expression and sleeked-back hair, wearing a vibrant magenta, short-sleeved athletic t-shirt and…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/a8d9284e-9235-43ce-a3e2-4d9c4e5004f6.webp) - ![A man with dark curly hair stands in a full-length studio shot wearing a technical slate-grey hooded windbreaker and navy athletic shorts.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/9fb47092-02cb-4dcc-9837-2534bff7ef67.webp) - ![A Black man stands in a studio portrait against a plain white background, wearing a light grey, moisture-wicking raglan-sleeve T-shirt.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/de487573-0e1e-45b2-b00c-911f97473dec.webp) - ![A full-length studio photograph of a Black woman with short hair standing against a plain white background, wearing a black racerback tank top and deep…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/150464f1-baa1-4234-b056-ef8c7aa66fe7.webp) - ![A man with curly dark hair stands against a plain white background, wearing a light grey quarter-zip long-sleeve top with a distinct waffle-knit texture.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/22b44229-4f93-4d6a-a842-b316b074c048.webp) - ![A close-up, gritty photo of a runner leaning over, pulling their bright yellow jersey up to wipe sweat or rain from their face.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/21565a56-7852-4a78-8e7a-b46f536a7d92.webp) - ![A close-up lifestyle photograph features a young man with dark hair looking down, wearing a black utility vest over a white mesh jersey and a pearl necklace.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/765a6456-2777-44c7-9dc2-2f01af765580.webp) - ![A close-up action shot captures a runner mid-stretch against a textured grey stone wall.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/03cd9ffe-9f17-44d3-81f3-d0f491d79f4a.webp) - ![A close-up photograph features a person holding a pair of pale peach and white lululemon running shoes by the heels.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/da0dbb4d-9ca7-4e0b-97b9-48e9303ceba4.webp) - ![A focused, athletic Black man stands centered in a studio shot against a clean white background, wearing a technical olive green running vest.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/fbcf6458-819a-47b5-b0d8-78093ecf715b.webp) - ![A taupe-colored, ultra-slim running belt is centered horizontally against a stark white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/f30f30c7-0068-483c-8256-2b7124ade749.webp) - ![A vibrant royal blue athletic 5-panel cap sits at a slight angle against a stark white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/80d6576b-f8c5-48ea-a70c-16fd84473263.webp) - ![Three pairs of athletic crew socks are arranged diagonally against a neutral grey background in light grey, white, and vibrant royal blue.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/944813b6-6239-4001-8a25-035948acab47.webp) - ![A woman with long curly hair tied in a high ponytail looks directly at the camera with a neutral expression.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ed8ede35-ed06-495c-af08-28128c6ba09c.webp) - ![A minimalist olive green baseball cap is showcased in a clean product shot against a light grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/b21af75a-e250-4335-aadc-6645e8b028bf.webp) - ![A vibrant magenta lululemon running belt is centered against a clean white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/9346a399-9b62-428f-bc96-5112e289803a.webp) - ![A burgundy athletic cap with a subtle ripstop grid pattern sits at a three-quarter angle against a light grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/12162bf6-9d90-4025-b7a9-de7d5e2f0b9d.webp) - ![A full-body studio photograph of a fair-skinned woman with red hair pulled back, standing forward against a plain light gray background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/b5bf5435-95d4-46e9-ac2b-ded7169347cc.webp) - ![A studio product shot featuring a woman from the waist down wearing matte black, high-waisted cropped leggings.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/53c8eec9-382c-4906-a4aa-290ea9decc24.webp) - ![Brand image](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/8a80aef8-b33f-4cd8-8e3b-366c51944ce4.webp) - ![A full-body studio portrait features a Black woman in athletic gear, standing against a clean white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/0c1fc557-8ecf-432d-b02f-fe9c13de7814.webp) - ![A woman with a sleek ponytail stands in a full-body studio shot wearing a monochromatic black athletic outfit.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/af6b3773-e111-4590-8ef6-cfed6d18a54a.webp) - ![A close-up studio photograph focuses on a person's lower body wearing black athletic running shorts with a wide, high-rise waistband.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/68d2381f-f50f-4782-8e22-da91050afa28.webp) - ![A woman with a voluminous black curly afro and a serious expression poses against a light gray background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/0cc19647-cc86-47bb-99ad-d92ea7a253f2.webp) - ![A close-up studio portrait of a young woman with a voluminous crown of dark, curly hair and light freckles across her nose.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/b54ec3a4-1ccc-42fa-b396-27e72fe8fcc2.webp) - ![A woman with her hair pulled back into a sleek ponytail wears a black short-sleeved athletic t-shirt and matching black running shorts.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/81b3cf33-1b90-4854-a12c-bc81d1f1a106.webp) - ![A full-length studio photograph of a woman with dark hair tied back, standing against a clean white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/52c2d3cb-c103-4b31-a2ce-48234e59e9f0.webp) - ![A woman stands centered in a full-body studio portrait against a plain white background, wearing a slate blue cropped t-shirt and high-waisted black leggings.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/04897b75-c3ed-4694-9cf8-c300600e600a.webp) - ![A studio product shot features a person from the waist down wearing matte black, high-waisted leggings paired with grey athletic sneakers.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/a5b88111-736c-4798-9eb2-2324921761e8.webp) - ![A bald, athletic man with a goatee stands against a neutral white background, modeling a black lululemon sleeveless tank top.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e5c3e08d-b349-4f38-8d70-2763d69b799c.webp) - ![A full-body studio photograph features a man with a shaved head standing against a plain white background in black athletic gear.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/f630dbff-a2e6-45c4-b44a-04a787631a73.webp) - ![A full-body studio photograph of a muscular Black man in an athletic stance against a clean, white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e5ee13c9-8173-4b46-8adb-ca44f9ed0040.webp) - ![A close-up studio shot highlights a person with deep skin tone wearing black athletic running shorts and neon yellow sneakers.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/2111f01a-eab7-4b71-8686-3b8486851547.webp) - ![A front-facing studio product shot of a Black man with a neutral expression wearing a black performance t-shirt and magenta shorts.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/c9756347-0d6a-4329-bc1c-cfc69de0af2c.webp) - ![A fit Black male model stands confidently against a plain white background, wearing a black performance t-shirt with 'GO FAR FOR ALL RUNNERS' printed in…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/9b98bfda-3bcb-4271-9c7a-66c31717dc4c.webp) - ![A full-length studio shot of a Black man with braided hair, posing frontally against a neutral white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/bf1bd874-084a-447d-8983-a54e5ea0305d.webp) - ![A studio product shot of a Black male model from the chest down, wearing black mid-thigh athletic shorts with an elastic waistband and drawstring.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/3a957ce2-12c9-44fb-807f-0a1b7b8601d3.webp) - ![A man with short brown hair stands squarely against a solid light gray background, wearing a matte black zip-up track jacket and matching black athletic…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/f564ebd8-13aa-4244-be47-825bfe6521e1.webp) - ![A man stands facing forward in a full-body studio photograph, wearing a monochromatic black athletic outfit against a plain white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/972798d1-803b-454e-87d7-002d9edb7762.webp) - ![A man with dark curly hair models a black track suit against a solid light gray background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/fe505a1c-228a-4009-aded-fee466d5fa0c.webp) - ![This studio product shot features a person from the waist down wearing black lightweight athletic joggers.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/760b2bbd-19f8-4441-921f-4f4eb457168d.webp) - ![This product shot features a black five-panel technical running hat with a subtle grid texture across its lightweight fabric.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/c71fe33c-e5a7-4789-9d82-712bab04861d.webp) - ![A close-up studio portrait shows a man with blue eyes and light facial stubble looking directly at the camera with a neutral expression.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/d80f7688-ead0-44b2-be3b-12cc38048337.webp) - ![Three pairs of mid-calf black athletic socks are arranged in a diagonal row against a solid light gray background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/b8750eef-99ad-4c82-8089-ccd7ced543bd.webp) - ![A close-up studio shot highlights the upper portions of two black, textured athletic compression sleeves against a plain light gray background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/314286a4-b314-4462-9c4c-60147d039b61.webp) - ![A technical black lululemon running vest is shown from a flat, frontal studio perspective against a light grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/f61eba86-324f-4d20-bbfe-61d3ff58f3ca.webp) - ![A studio product shot features a woman with curly hair looking directly at the camera while wearing technical athletic gear.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e8f97de7-c81a-4791-b0ab-c7295a274f3c.webp) - ![A sleek, black athletic baseball cap sits angled to the right on a clean, light gray surface.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/701b7a0c-83b2-44bd-af5b-1059fff56067.webp) - ![A close-up studio portrait features a man with a light mustache and goatee wearing a sleek, matte black baseball cap with a small circular logo on the side.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/644ac303-d138-497f-b0d1-c1e2b4578923.webp) - ![This product shot features a sleek, all-black running belt centered at the bottom of a stark white frame.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/6f122a1c-72cf-4cce-bffd-47d3db32ba2b.webp) - ![A full-length studio shot from behind shows a muscular man with braided hair wearing a vibrant cobalt blue racerback tank top.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/84b2b90b-8a30-4f41-abe6-0c0b9156aaf1.webp) - ![A sleek, black athletic baseball cap sits angled to the right against a plain white studio background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4ff62e40-cd27-4d9d-b0c1-32eb3beea46a.webp) - ![A close-up studio portrait shows a man with dark curly hair wearing a black running cap and a textured green half-zip pullover.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/f31f86df-b523-4ef0-9509-69895f31b8be.webp) - ![A woman with long black hair performs a wide-legged yoga side stretch, her arm reaching overhead in a bright, minimalist studio.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/8c902790-8408-492a-badd-f5aad5f384c9.webp) - ![Four smiling women walk along a sunny, bright beach in a candid lifestyle photograph.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/8ab3d5ac-ae3b-48b2-af2e-fefa5de56031.webp) - ![A woman with a sleek braided ponytail performs a dynamic mountain climber plank outdoors on a white fitness mat.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/0349cd18-6974-465e-84c2-39643a988b29.webp) - ![A group of three women laugh while performing seated yoga twists on mats during an outdoor session.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/85b5992f-c788-4e4e-a43f-53e99c84e73d.webp) - ![A close-up studio shot highlights the side and back profile of sage green, high-waisted athletic joggers worn by a person.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/564d0dc5-c2d1-483c-897d-8fc6ba907270.webp) - ![An East Asian woman with long black hair performs a fluid, expressive dance movement against a solid, textured grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/1f8337c6-ea06-4554-be6d-d93a8e84bd86.webp) - ![A person with dark, wavy hair performs a forearm stand, their body angled toward a plain grey background in a studio shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/919c1629-d7f5-4219-9a4b-104d4e17b1af.webp) - ![A close-up studio shot highlights a pair of matte black, bulbous slip-on shoes worn with sage green technical trousers.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/d72b55fe-edaf-4bd9-9345-323789042181.webp) - ![A close-up lifestyle shot focuses on a person's feet wearing black, minimalist recovery slides with a thick, sculpted platform sole and a wide elastic heel…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/44111f41-25e4-4e16-9d18-c39c807b7834.webp) - ![A woman with her hair in a sleek bun performs a focused ballet-inspired movement, extending her arm outward in a bright, modern studio.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/1b8f2193-dba8-4636-a0b6-4a5220e4ac64.webp) - ![A close-up studio photograph of a woman's glistening, freckled back and shoulders after a workout.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/893ba2f5-27a6-4cab-a8c9-d2aa2a1e3343.webp) - ![Two women perform a fitness routine on mats by a bright blue outdoor swimming pool.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/0bdaeaaf-4b4b-407b-96d0-1bb258e0dfb2.webp) - ![A woman with short dark hair and a neutral expression stands directly facing the camera against a plain, light grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/9ad2158a-8ff8-4e49-8c22-a14accec3b1c.webp) - ![A woman stands in a full-length studio portrait wearing a vibrant cobalt blue ribbed crop camisole paired with loose black drawstring joggers and black…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/48428736-1bac-474e-b3ed-d5808540e99e.webp) - ![Brand image](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/b0f61efb-4eb0-4904-96a5-440ff52eded8.webp) - ![Brand image](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e1ed00ac-2818-428a-9b8e-15bb10153c80.webp) - ![A full-length studio photograph of a woman with a sleek ponytail posing in an olive brown athletic set.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/135b74e5-0a51-40d9-a1e9-1b65cef037ff.webp) - ![A woman with her hair slicked back stands in a neutral studio setting, wearing a matching espresso brown athletic set.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/d5b5c0f5-cabd-4272-8dff-1678b330b028.webp) - ![A woman with her hair pulled back stands in a full-body studio shot against a plain white background, dressed in a sleek black V-neck athletic romper and a…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/176e16e5-0e94-4258-9da8-59d243f97526.webp) - ![A full-length studio photograph features a woman standing against a plain white background, modeling a matching charcoal and black leopard print activewear set.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/499c7b63-fed1-4803-9bd1-601e29bdfc39.webp) - ![An extreme close-up photo focuses on the waist and hip of a person lying down in matte black athletic leggings.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/987cbca9-6c34-4fba-a818-8ec394a525f6.webp) - ![A woman with short, curly dark hair strikes a dynamic side-crouch pose against a solid, matte grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/d3b5026a-9c96-4ddc-971b-01247a5679c3.webp) - ![A full-body studio photograph of a woman with short curly hair performing a wide goddess squat against a solid grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/fe268dac-454e-4921-a95f-b618caa6cb77.webp) - ![A close-up studio photograph focuses on a person's torso and thighs, showcasing high-waisted black athletic leggings.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5503e815-f5f5-4b73-b263-ff0fd27cb53c.webp) - ![A woman stands in a studio setting with a neutral expression, wearing forest green leggings, a black cropped top, and an open grey zip-up hoodie.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/bba2190d-ea45-4ce9-bf45-9210b08b513e.webp) - ![A woman stands in a full-body studio shot wearing a coordinated lavender yoga ensemble, including a sports bra, high-waisted capri leggings, and a shrug with…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/8d4ef262-ea13-4025-a408-7f0a35619426.webp) - ![A Black woman with long micro-braids stands centered against a neutral grey background, wearing a vibrant sky-blue athletic set.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5a82bc5b-d1af-4c02-b5b6-373ea5e60228.webp) - ![A full-body studio photograph features a Black woman in vibrant sky-blue athletic wear, consisting of a sports bra and tight-fitting shorts.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/438cc9f8-b303-4bd1-85bd-0520a9a0fbad.webp) - ![A cream-colored lululemon tumbler stands centered against a matching off-white background in a clean studio product shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ab8b56da-0b39-4c9d-90ea-d0a84a2f517c.webp) - ![A top-down studio shot features a sleek, matte black yoga mat partially unrolled against a stark, light gray background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/d82ec6b1-04ec-4016-aba8-bbfd4a564fdb.webp) - ![An ultra-minimalist, close-up photograph of black exercise equipment features a debossed stylized 'Ω' logo on a textured, rounded corner.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/913b7807-da07-4878-a9c2-327126ff873d.webp) - ![A vertical product shot of a long, rectangular black microfiber towel folded neatly into a narrow column.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/8ee39ee7-f8c9-4f69-adfc-2bbc0e286718.webp) - ![A close-up studio shot highlights the matte, sueded texture of a black microfiber yoga towel.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/42938fe8-84c9-4706-a88b-8ec59bb6c614.webp) - ![Two black crew-length socks with distinct silicone traction studs across the soles are shown in a clean studio product shot.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/2bd7bdf4-1c1c-44f3-bac2-add5c8872d6d.webp) - ![A matte black lululemon duffel bag with a rectangular shape is centered against a flat grey background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/af62dd01-5f49-4ca1-98f5-5fbc03ba6ce9.webp) - ![A vertical product shot of a rectangular foam yoga block featuring a vibrant pink and white marble swirl pattern.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/baf567a5-2e5d-4a56-98a6-79b32add46b9.webp) - ![A vertical product shot of a rectangular yoga block featuring a vibrant pink and white marble swirl pattern.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/f8247d0f-90cd-459e-b0f6-7c4242718fcd.webp) - ![A woman smiles while holding a controlled tripod headstand on a yoga mat by a bright blue outdoor pool.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5fb089af-91e1-4556-9e2d-6123c8fea097.webp) - ![A woman with long, dark hair performs a deep wild thing yoga pose on a marble-patterned mat during an outdoor group class.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e6459264-d35a-4788-abec-daa4f0c5e61c.webp) - ![A woman with a long dark braid and visible arm tattoos smiles brightly while performing a seated spinal twist on a yoga mat.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ce8b5bf1-b83b-4093-b936-a14b48097bcc.webp) - ![A woman with long black hair performs a side-stretch yoga pose in a bright, sun-drenched studio.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/edfd9b66-7740-4e01-8d53-bc1884696061.webp) - ![A woman with a long braided ponytail performs a lunge while holding a black medicine ball by a swimming pool.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/0e012397-2024-4826-bc7d-5fed278325d6.webp) - ![A woman with a long braided ponytail performs a dynamic mountain climber on an outdoor yoga mat, balancing on one hand and foot with her core engaged.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/95eaf933-e976-4d2d-b872-34759be40e91.webp) - ![A close-up photograph captures a woman with curly hair lying on a yoga mat, performing a core exercise with her legs elevated in black leggings.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/aaa5e2ce-e5ca-416a-afc2-57a95892d27e.webp) - ![A woman with long dark hair pulled back performs a lateral row exercise using a thin white resistance band in a bright, modern studio.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/210c4dcf-2bb7-4e08-903e-ecb86bbed2d1.webp) - ![A woman with her hair in a sleek bun lunges forward in profile, holding a dark brown medicine ball out with both arms.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5c8aa1e3-5132-4f0f-88e1-f4bf7c051773.webp) - ![A portrait of a woman with a slight smile wearing an oversized, chocolate brown puffer jacket with a unique wavy quilted pattern.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/64bc10b8-86be-40f7-8536-0ee788c0b33e.webp) - ![A full-body studio photograph features a woman with long, curly dark hair posing in dark navy athletic wear with red and white side stripes.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/dc400849-ebdd-485c-930e-8a0763dacb21.webp) - ![A focused fashion portrait features a person with long, dark curly hair wearing a heather grey quarter-zip sweatshirt and matching bottoms against a textured…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ba790409-16b6-4de6-8d68-da16f7424901.webp) - ![A woman with a dark, voluminous afro stands against a textured, light gray wall wearing a dark mahogany puffer jacket with a distinct scalloped, quilt-like…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/6ded615d-d73b-437e-b931-d672a8e6fc3f.webp) - ![A full-length fashion photograph features a young woman with a neutral expression leaning against a grey concrete wall while seated on a black wooden plyo box.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/60f6bcdf-3803-4568-b6b3-022470d9120d.webp) - ![A dark-skinned woman with short natural hair poses against a textured gray wall wearing a matching olive-green lululemon athletic set.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4a4771c0-4006-4a13-bea2-17e6ce27131c.webp) - ![A blonde woman with a neutral expression poses in athletic wear against a textured gray concrete wall.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/b8837327-f92d-49c9-95cb-6a14432c47e9.webp) - ![A woman with a long, thick braid sits in a fetal position against a warm, sandy-beige background, tilting her head back with eyes closed in a peaceful…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/a45302a9-a9c1-4a45-b1cf-32f23df0ece4.webp) - ![A fair-skinned woman with blonde hair tied back stands against a plain white background, wearing a slim-fit black athletic jacket.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/11d4f5c4-79f9-4cf8-8c99-a8ef9079d266.webp) - ![A woman with her hair pulled back stands in a relaxed pose against a plain white background, wearing a black athletic zip-up hoodie over a matching sports bra.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/406bb0e6-0920-44e4-acf3-0e353cfa9fed.webp) - ![A woman with her hair pulled back into a tight bun poses in a dusty rose, hooded zip-up sweatshirt with gold-toned double zippers.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/255190d6-0ead-4320-b23a-12e3900a9024.webp) - ![A full-length studio photograph of a young woman with long, wavy blonde hair, dressed in casual loungewear.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/86dd67c8-b8bd-4811-8bba-0f23fb9a931f.webp) - ![A woman with sleek brown hair stands in a studio portrait, wearing a dark chocolate brown, technical windbreaker jacket with a high funnel neck and large…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/cb2ddabd-c303-49e2-a710-0739bec44db5.webp) - ![A woman with her hair in a sleek ponytail poses in an olive-green athletic set featuring a v-neck cropped tank and matching wide-leg drawstring trousers.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/32a8a143-7b7e-49de-92ba-788f973d0e97.webp) - ![A studio product shot of a woman standing against a plain white background, wearing an olive green short-sleeved athletic shirt and light blue running shorts.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/51adb978-9695-4405-85cc-462ea654d044.webp) - ![A full-body studio photograph of a woman with dark curly hair standing against a plain white background, holding a rolled light blue yoga mat.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/fadf1404-3925-44fd-9433-55cbb8657452.webp) - ![A woman with a bright orange headband and matching cropped tank top runs briskly across a blue-toned street.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ffeedb33-a49c-4505-89e9-8ad09fb0fdec.webp) - ![A medium close-up of a woman with dark hair pulled back into a sleek bun, gazing at the camera with a confident, neutral expression.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/9e67a856-4479-4525-a2c8-d74e4be1da2e.webp) - ![An extreme close-up photo focuses on the contemplative face of a woman with medium skin and straight brown hair, framed by the oversized hood of a beige…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5c11447b-d2b7-4a90-8307-36e2b042efeb.webp) - ![Five diverse models stand in a row against a textured grey wall, showcasing a high-fashion athletic streetwear collection in muted earth tones of cream,…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/c18f4ea1-3234-455b-aa95-954be953add5.webp) - ![Captured with a dynamic motion blur, a person in dark athletic wear performs an elegant dance or yoga pose, balancing on one leg while stretching the other…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/f9763e5f-0458-4c20-bad5-6db878aafafb.webp) - ![A woman with voluminous dark curls sits backwards on a simple black wooden chair, leaning her chin on her hands with a steady, neutral expression.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/7d9980bb-cf56-4661-8d61-71d3afcdf879.webp) - ![A woman with a voluminous dark afro leans against a textured, off-white stucco wall, wearing a chocolate brown ribbed halter top and matching drawstring…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/d7668659-e354-443b-bf39-d7f830ee44d7.webp) - ![A heavily tattooed man with a dark beard runs through a narrow city street, captured in a mid-action photograph with a shallow depth of field.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/6677133e-5631-4d1b-854a-39f34f2f642f.webp) - ![A man in athletic gear squats against a textured grey concrete wall, looking slightly off-camera with a neutral expression.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/de991f3e-ba76-407b-b4ee-5d8a32d4dc08.webp) - ![A man stands with his back against a textured, light gray concrete wall, wearing an oversized beige fleece zip-up jacket, a matching t-shirt, and short…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/c962e689-7238-4acd-b17c-45c9e2f52c74.webp) - ![A woman with her dark hair pulled back into a sleek bun grips a heavy black medicine ball while performing a rotational movement.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4c75870d-3acd-4060-aad4-6b8442b81957.webp) - ![A side-profile fashion photograph of a Black woman with short hair posing in metallic charcoal athletic wear.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/bbc0eb83-576d-4d29-92ba-c0a91a9826c6.webp) - ![A focused Black woman sits confidently atop a black wooden gym plyo box against a textured grey concrete wall.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/2c0f6f58-c75e-4a71-a63c-833a5bfb4ec9.webp) - ![A full-body studio photograph features a woman with blonde hair standing before a textured grey concrete wall.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/8a6325e8-535c-4b18-bb9a-661a01b72578.webp) - ![A full-body studio photograph features a man wearing a striking olive-green puffer jacket with a unique scalloped, wavy quilting pattern.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4399d058-6f80-4c2e-9088-45b89d635505.webp) - ![A Black woman with short hair stands with hands on her hips in a full-body fashion shot, wearing a muted olive-gray athletic set featuring a geometric tonal…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/6e4cd7af-a0e8-4557-9a4b-abab19dad935.webp) - ![A woman with a voluminous dark afro stands in a studio with a textured grey concrete wall and a painted floor line.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4ed3f7a1-a66a-4929-9c65-4872c4473ffc.webp) - ![A man stands with his arms crossed on a concrete athletic court, wearing an monochromatic off-white fitness outfit.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/2676f431-526f-4bcd-ae41-fa08b64c7b3a.webp) - ![A Black woman with a short-cropped hairstyle poses in a neutral-toned lululemon athletic ensemble against a minimalist concrete backdrop.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/96d9133c-2e0f-4a4f-8031-f97e5cb474c7.webp) ### Product and Experience Imagery 51 images Use clear, close product views to show fit, construction, color, and functional details. Pair product views with lifestyle frames that show the gear in movement or use. Keep the product experience legible: present feature details in context, and preserve images of lululemon’s own product pages and membership experience when creating related work. Use product imagery to make a specific feature visible: piping and seam design, pocket access, adjustable details, or the shape and drape of a garment. Where appropriate, show the product both on-body and in a simple product-focused view. - ![A woman with her hair pulled back poses frontally in a deep chocolate brown activewear set against a stark white background.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/61b7ce00-1462-459d-a568-86dce461c01f.webp) - ![A minimalist graphic divided horizontally into two equal, solid color blocks.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/9f19f583-752a-4a0c-bab4-5981d7ef7d3a.webp) - ![A minimalist graphic composition featuring two horizontal bands of solid color.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/711e980d-4587-4476-add6-b4234ccded86.webp) - ![A woman stands against a bright white background wearing a dark chocolate brown, two-piece athletic set featuring white piping on the long-sleeve quarter-zip…](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/f2f53fa9-6c7b-4dba-8ff1-1e9ef22c8f8c.webp) - ![A woman with long, dark curly hair poses in a voluminous, deep plum puffer jacket with a high neckline and unique wave-like quilting.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5b95dd51-1c32-4a47-8a67-bca40e0d074e.webp) - ![A minimalist, solid dark forest green graphic with a matte finish.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5e09dda8-179d-4cf6-bfa5-ee5b023f7c87.webp) - ![A close-up, abstract photograph features thick, glossy strokes of deep cobalt and royal blue paint or gel.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/890b96da-4f07-4b1b-8e36-70ce55832ac1.webp) - ![A minimalist, solid dark charcoal or near-black digital background with a subtle matte texture.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/878abba4-08fd-4263-b7e0-b16ca282a72c.webp) - ![A woman with her hair in a sleek ponytail poses in a studio product shot wearing a dark espresso brown athletic set.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/be43a590-1b76-4d77-bf94-ffd9f706558a.webp) - ![A minimalist graphic divided horizontally into two solid color blocks.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/1487fadb-8ef0-4a4c-be78-e9211de7c9ea.webp) - ![A Black woman with long braids stands confidently in a full-length studio shot, wearing an oversized dark emerald green tracksuit.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/314c62ab-39f1-4c19-8a88-b68197b09c9e.webp) - ![A minimalist, high-key texture shot captures a subtly mottled off-white surface resembling fine plaster or heavy-weight paper.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/bec5f148-4886-41bd-9064-e1bfeb861caf.webp) - ![Brand image](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/c35b9c98-caa4-4276-8718-5c12319a3dc5.webp) - ![Brand image](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/64bc0d71-de31-4621-b194-65239b077004.webp) - ![A man with braided hair stands in a full-length studio portrait wearing a minimalist urban outfit.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/eb454a6b-e400-49ec-8198-ffa8a50bf1d3.webp) - ![A medium-framed Black man stands against a solid light gray background, wearing a dark navy half-zip windbreaker with a small white circular logo on the chest.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/9588bd9c-3845-4498-a755-b42ca109f937.webp) - ![A man stands centered against a flat, light gray background wearing a matching heather gray oversized fleece hoodie and baggy drawstring sweatpants.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/a93ff033-96a9-485a-8c34-739aa8099d76.webp) - ![A medium-shot, studio portrait shows a man with a neutral expression wearing a heavy, heather grey pullover hoodie and matching sweatpants.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/acdac170-3c6f-4061-a18d-7ec64377129b.webp) - ![A Black man with braided hair and a neutral expression stands centered in a studio portrait, wearing a matte grey, oversized hooded puffer jacket.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5fa4284d-4126-4b8e-b8eb-7e8459d87e4c.webp) - ![A man with short brown hair and a slight smile stands against a clean white background, wearing a navy blue crew neck sweater and charcoal grey trousers.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/7c0d8ede-2a10-45fe-ad7a-001510c3e6e6.webp) - ![A full-length studio photograph features a man with a buzz cut standing against a plain white backdrop.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/a9b8b55e-4211-44ee-a78c-8cef3312195d.webp) - ![A close-up lifestyle photo features three diverse, smiling adults in athletic gear and performance sunglasses outdoors against a blurred hillside.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ecec1eff-cfd8-46f9-84db-306bc0cc6145.webp) - ![A close-up, high-angle lifestyle photograph captures a person's hands delicately inspecting a vibrant hot-pink athletic garment on a light wood surface.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/96705e21-ca86-4593-a246-a260a9c6ef28.webp) - ![This lifestyle grid features six vertical panels showcasing wellness and fitness brands like Barry's, Ilia, and Therabody.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/840662e7-fe19-46c7-a5b3-483943d06293.webp) - ![A close-up lifestyle shot captures a person sitting on a dark gym floor, holding a smartphone with a bright blue case.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5e74c8ec-ef8c-4614-a99e-87d9efb7d4a3.webp) - ![A close-up shot focuses on a vibrant red gift card featuring a white lululemon logo being passed between two pairs of hands.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/2c111cc6-f8f9-4174-97f0-d48954e36a19.webp) - ![A joyful, high-energy photo of a man and woman sharing a mid-air high five inside a brightly lit retail space.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/c4e8c5c8-7382-42a0-857f-838403ec43af.webp) - ![A vibrant red reusable tote bag is passed between two people in a close-up lifestyle photo.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5677adab-eee7-4c57-acc0-a64337b7aea5.webp) - ![A close-up, over-the-shoulder shot shows a person with short curly hair and a small wrist tattoo holding a smartphone while sitting on a gym floor.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/6f195557-a3ce-4231-a719-20d06a8bd661.webp) - ![A close-up action photograph captures a runner from the chest down, mid-stride in harsh, high-contrast sunlight.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5dbdf9a9-abab-4175-8209-dd520accb536.webp) - ![A man in motion runs across a textured, light gray concrete surface in a shot defined by heavy horizontal motion blur.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/770f021c-7811-4f0d-9f21-66b32e052cf4.webp) - ![A woman with a long, dark braid holds a yoga lunge in a serene, sun-drenched studio.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/08dce645-01ed-4137-92dd-892d379f3c39.webp) - ![A woman in a black sports bra and shorts holds a dynamic side plank on a workout mat, lifting one leg and arm in a focused athletic pose.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/1d060c33-3a15-450f-a818-b96003f9bc47.webp) - ![A close-up photo of a focused Black male tennis player in a monochromatic burgundy athletic outfit, including a headband and a lululemon branded t-shirt.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/53036168-3477-41a1-818a-fb17ccb64046.webp) - ![A dynamic low-angle photograph captures a young female tennis player in mid-serve against a clear, deep blue sky.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/cf843fcb-eaca-4142-8672-bd8112e4624b.webp) - ![Brand image](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/a61ec7b6-50fd-4fa5-b7a6-976e24d1bb69.webp) - ![A medium close-up of a muscular woman with braided hair, wearing a white sports bra and dark olive leggings, captured in a dynamic workout pose.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/0dd9a11f-77e0-41d0-b23e-9be41e563396.webp) - ![A mid-action, close-up lifestyle photo focuses on a runner's torso and legs as they stride forward.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/a0dff161-914f-485c-b87d-777a83b23c89.webp) - ![A close-up action photo focuses on the muscular legs and stride of a person running along an urban concrete sidewalk.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/ac9c9205-9886-42f0-9324-d9cf6d3ddb8f.webp) - ![A dynamic low-angle shot features a woman in dark athletic leggings and white running shoes pushing a heavy weighted sled across a black gym mat.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/750dbe45-c5b8-45d3-81d6-d0f45af1797d.webp) - ![A high-angle, sun-drenched photo of a focused Black male tennis player on a green hard court.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/102abc5d-9da0-49e1-ad2d-2bd41abb1d38.webp) - ![A close-up photograph of a man with braided hair and a beard, wearing a black t-shirt with small white "lululemon" text at the chest and a white pearl necklace.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/8345ed6d-644f-4797-a295-03ff53c2e703.webp) - ![A woman with long dark hair strides purposefully in a minimalist concrete urban setting, wearing a sophisticated tracksuit.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/558bf8f2-91f8-4263-bcd9-f61c627bb8cc.webp) - ![A woman with long black hair performs a side stretch yoga pose on a light-colored mat in a serene, sunlit studio.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/70c50d59-88b6-4bab-9f62-001d6d799aaf.webp) - ![A woman with a long dark braid and forearm tattoos smiles warmly while sitting on a light blue yoga mat in an outdoor wooden studio.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/97dd055d-5cb2-4b5a-bada-e08b7911dd37.webp) - ![A woman with a dark ponytail in profile leads a man during a fast-paced run along a city sidewalk.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/4561a651-408a-457d-aa47-47261e3a430a.webp) - ![A profile close-up focuses on leopard print athletic shorts with a small white circular logo on the side hem.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/d72b9a6b-c13b-4d6c-8f45-e30358aa496e.webp) - ![A close-up action photo captures a woman with braided hair performing a deep squat while supporting a heavy barbell across her upper chest.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/e5e88eb7-e465-4404-b0cb-d0fd5dabd03d.webp) - ![A close-up studio photograph focuses on a person's torso and thighs as they perform a dynamic lunge while holding a black medicine ball.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/5ddab16f-27af-4638-886d-88a22203298a.webp) - ![A mint green athletic t-shirt floats centrally in this surreal 3D illustration, surrounded by clay-like botanical elements.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/3c02009e-c1fe-463f-ab74-b0f3d45c57d9.webp) - ![A dynamic, motion-blurred action photo captures two people running through a lush green, hilly meadow.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/lululemon/6de2176b-f28d-5689-aaf5-f8463223245f/images/262c5f6e-5291-4e32-9fe7-ba68cf5d1e4b.webp) ## Download Lululemon’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Lululemon’s guidelines. It starts at SKILL.md, which points to the right file for each task. It has the guidance, 314 images and the logos. The font files belong to lululemon athletica canada inc, so they’re left out. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/lululemon/lululemon-brand-skill.zip) ZIP, 25.9 MB lululemon-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ imagery-campaign-and-lifestyle.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ voice.md │ └ imagery-product-and-experience.md └ assets/ ├ images/ └ logos/ Rainbrand’s Brand Agent built this Brand Skill from shop.lululemon.com on 3 Nov 2026. It isn’t Lululemon’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Lululemon and its logos are trademarks of lululemon athletica canada inc. Rainbrand isn’t affiliated with or endorsed by lululemon athletica canada inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Adidas brand guidelines](https://www.rainbrand.com/brand-guidelines/adidas/) Sports and outdoors - [Alo Yoga brand guidelines](https://www.rainbrand.com/brand-guidelines/alo-yoga/) Sports and outdoors - [Nike brand guidelines](https://www.rainbrand.com/brand-guidelines/nike/) Sports and outdoors The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)