--- title: "Lick brand guidelines: logo, colors and fonts | Rainbrand" description: "Lick’s logo, colors (#354147, #E7E0D0, #FF6B64), fonts (Clearface, Basis Grotesque Pro), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/lick/" --- (Brand guidelines) // Home and living # Lick brand guidelines Lick’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from lick.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/lick/lick-brand-skill.zip) ![Lick serif wordmark in dark teal](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Flick%2Flick-wordmark.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Lick Teal #354147 - Warm neutral #E7E0D0 - Coral #FF6B64 - Sage #C6CDBF ## About Lick Lick is a UK decorating and interior-design brand for paint, wallpaper, tools, and colour advice. Its identity pairs a curated, pigment-rich approach to colour with welcoming guidance that helps people feel confident transforming their homes. ## Lick logo - ![Lick serif wordmark in dark teal](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Flick%2Flick-wordmark.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · PNG [Download Lick serif wordmark in dark teal](https://www.rainbrand.com/brand-guidelines/lick/lick-wordmark.png) Use Lick’s serif wordmark to identify the brand. Keep it intact and legible, in Lick Teal on warm, light neutrals. ## Lick colors - Lick Teal Wordmark, text, primary buttons and dark sections HEX #354147 Copy HEX RGB 53, 65, 71 Copy RGB - Warm neutral Warm backgrounds behind the wordmark HEX #E7E0D0 Copy HEX RGB 231, 224, 208 Copy RGB - Coral Bright accent HEX #FF6B64 Copy HEX RGB 255, 107, 100 Copy RGB - Sage Soft green sections and highlights HEX #C6CDBF Copy HEX RGB 198, 205, 191 Copy RGB - Warm off-white Page background and secondary buttons HEX #F4F3ED Copy HEX RGB 244, 243, 237 Copy RGB - White Cards and text on Lick Teal HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Lick fonts - Clearface Headings · 700 - Basis Grotesque Pro Body · 400, Buttons and interface · 500 - Basis Grotesque Pro Mono Product names and labels · 400 Font names only. The Brand Skill download doesn’t include font files. ## Lick’s voice Lick sounds warm, confident, and helpful. Speak as an approachable decorating expert: make colour and decorating feel inviting and achievable, without assuming the reader is experienced. Be direct, specific, and encouraging. Use British English spelling and familiar decorating language. Lick’s own copy models an assured, practical promise: “Made with real paint for 100% colour accuracy.” It welcomes people into the process: “Whether you’re a keen decorator or you’ve never picked up a paintbrush, we’ve got all you need to get started. Let’s decorate.” For home and colour inspiration, pair an evocative emotional benefit with useful guidance: “your living room should be a space that feels as inviting as it looks.” For expert support, sound encouraging and personal: “we’re here to help every step of the way.” Prefer plain-language explanations, concise statements, and a friendly first-person plural. Make product benefits concrete, and connect them to the home, the decorating process, or the feeling a space can create. - “Made with real paint for 100% colour accuracy” - “Whether you’re a keen decorator or you’ve never picked up a paintbrush, we’ve got all you need to get started. Let’s decorate” - “your living room should be a space that feels as inviting as it looks” - “we’re here to help every step of the way” ## Dos and don’ts ### Do - Use Lick’s serif wordmark as the brand identifier, and keep it intact. - Build layouts on warm neutrals and Lick Teal, with Coral and Sage as purposeful accents. - Set headings in Clearface and reading text in Basis Grotesque Pro; keep Basis Grotesque Pro Mono for product names and labels. - Write in a warm, encouraging, knowledgeable voice that makes decorating feel achievable. - Connect product benefits to practical decorating outcomes and to how a room can feel. ### Don’t - Don’t redraw, stretch or reset the Lick wordmark in another typeface. - Don’t present digital paint imagery as a guarantee of exact real-world colour; invite sampling and viewing in the customer’s own light. - Don’t make decorating sound exclusive to experts or intimidating to beginners. - Don’t use generic, overblown product claims where Lick’s own copy supports a concrete performance or home benefit. ## More from the Brand Skill ### Interior imagery Show real, welcoming homes transformed by colour. Use lived-in interiors, recognisable rooms, and considered colour choices rather than abstract colour alone. Let the paint and room atmosphere lead; natural-looking light and complementary furnishings help the shade feel at home. Lick’s editorial framing often connects colour to a mood—calm, cosy, light, or energising—and offers ideas for specific rooms. Use room photography to demonstrate colour in context, including walls, ceilings, woodwork, and built-in features. For colour inspiration, pair a clear shade name with a brief description of its undertones or mood, and show the shade in an interior. Customer-home imagery is part of Lick’s decorating-community storytelling. Present it as lived-in inspiration and associate it with the relevant shade where that context is available. ### Product experience Lick’s digital product experience guides visitors from inspiration to a confident decorating choice. Organize information around recognizable ways to explore: colour, mood, finish, room, wallpaper design, and product type. Give people practical next steps through real-paint samples, curated sample bundles, the colour quiz, and consultations. Make sample selection feel low-risk and useful: explain that samples can be moved between walls and viewed in different lighting. Present product photography and shade information together, and keep the path from browsing to sample or paint purchase clear. Show LickStudio as a personal design-advice experience. Explain the consultation format and give the customer room to share their space, project, and inspiration before making recommendations. For LickPro work, speak to professional decorators and focus on performance, durability, coverage, and professional use. Keep this product line distinct from homeowner-facing Lick communications when the task specifically concerns LickPro. ### Product imagery Present Lick paint through the actual colour and the home it can create. Product listings pair a colour sample with a room or application image; use that contrast to help people compare shades while retaining the colour’s own character. Do not rely on screen imagery alone to promise exact paint appearance: Lick emphasizes real-paint samples for colour accuracy and encourages testing samples in different walls and lighting. Show wallpaper as pattern and texture in a real decorating context, while keeping the repeat and print visually clear. The range includes floral, botanical, stripe, geometric, and mural designs; product imagery should make the print easy to judge. For decorating tools, show useful, durable objects and their materials. LickTools imagery can feature bamboo, sugarcane pulp, recycled materials, brushes, rollers, trays, tape, and dust sheets. Keep the tone practical and purposeful, with the tool’s function apparent. ## Download Lick’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Lick’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/lick/lick-brand-skill.zip) lick-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ imagery-interiors.md │ ├ product-experience.md │ ├ imagery-products.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ └ voice.md └ assets/logos/ └ lick-wordmark.png Rainbrand’s Brand Agent built this Brand Skill from lick.com on 30 Oct 2026. It isn’t Lick’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Lick and its logos are trademarks of Lick Home Ltd. Rainbrand isn’t affiliated with or endorsed by Lick Home Ltd. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Eight Sleep brand guidelines](https://www.rainbrand.com/brand-guidelines/eight-sleep/) Home and living - [Fellow brand guidelines](https://www.rainbrand.com/brand-guidelines/fellow/) Home and living - [Hay brand guidelines](https://www.rainbrand.com/brand-guidelines/hay/) Home and living The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)