--- title: "LEGO brand guidelines: logo, colors and fonts | Rainbrand" description: "LEGO’s logo, colors (#E3000B, #FFED00, #000000), fonts (Cera Pro), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/lego/" --- (Brand guidelines) // Toys and games # LEGO brand guidelines LEGO’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from lego.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/lego/lego-brand-skill.zip) ![LEGO logo](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Flego%2Flego-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - LEGO red #E3000B - LEGO yellow #FFED00 - Black #000000 - Blue #005AD2 ## About LEGO LEGO is a play and building brand whose creative world spans toys, imaginative builds, family experiences, and digital tools. Its work invites people to discover, make, learn, and share through play. ## LEGO logo - ![LEGO logo](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Flego%2Flego-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download LEGO logo](https://www.rainbrand.com/brand-guidelines/lego/lego-wordmark.svg) Use the LEGO logo as the default brand signature. Preserve its artwork and proportions; do not redraw, distort, or replace it with plain text. ## LEGO colors - LEGO red The logo’s red square HEX #E3000B Copy HEX RGB 227, 0, 11 Copy RGB - LEGO yellow The logo’s outline HEX #FFED00 Copy HEX RGB 255, 237, 0 Copy RGB - Black The logo’s outline HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - Blue Website accent and links HEX #005AD2 Copy HEX RGB 0, 90, 210 Copy RGB - White Website background and the logo’s lettering HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Charcoal Website text HEX #2C2C2C Copy HEX RGB 44, 44, 44 Copy RGB ## LEGO fonts - Cera Pro Headings · 700, Body · 400 Font names only. The Brand Skill download doesn’t include font files. ## LEGO’s voice Write with warmth, imagination, and an inviting sense of possibility. Connect building and play with discovery, learning, creativity, and time together. Keep language accessible and action-oriented, with a friendly, encouraging tone. - “Only the best is good enough” - “Inspire and Develop the Builders of Tomorrow” - “A better place for children to play, today and tomorrow” - “Unleash your creativity and bring your ideas to life with LEGO® Pick a Brick!” ## Dos and don’ts ### Do - Use the LEGO logo, as supplied, as the brand signature. - Use LEGO red, yellow and blue with clean light backgrounds, and keep website work legible. - Write with warmth and optimism, inviting people to build, play, explore, and learn. - Keep copy clear and welcoming, with concrete language about what people can make or experience. ### Don’t - Don’t redraw, distort, or substitute plain text for the LEGO logo. - Don’t let decorative treatments or dense layouts reduce the readability of text or interactive elements. - Don’t use cold, formal, or discouraging language where a friendly invitation fits the message. ## More from the Brand Skill ### Interface Design Keep digital experiences clear and easy to scan. Use light backgrounds, dark text, and Blue for prominent interactive emphasis. Buttons are rounded pills with concise labels; cards use a restrained border and rounded corners. Maintain readable hierarchy between headings, body copy, and controls. ### Digital Product and Experience Imagery Preserve the recognizable appearance of LEGO’s digital products and shopping experiences. Show interface screens as interfaces—not as generic decorative artwork—and keep product pieces, controls, and screen context legible. The LEGO Builder app is presented through digital building instructions, collaborative building, and a collection view. The Minifigure Factory experience shows part selection, torso customization, and the completed character. ### Lifestyle and Brand Imagery LEGO’s brand imagery shows play as a shared, hands-on activity and builds as part of real life. Use warm, human scenes of people making, playing, exploring, or displaying LEGO creations. Product-focused lifestyle work can show both the building process and the finished creation in a home or family setting. ### Campaign and Editorial Imagery Use vivid, playful imagery that makes the invitation to build or explore immediately clear. Brand campaigns combine product, people, colorful settings, and bold thematic scenes; editorial cards and banners spotlight a specific experience, collection, or idea. Keep each image tied to one clear story. ### Product Imagery Show LEGO products clearly and make the build itself easy to recognize. Product presentations include packaging, clean views of the finished model, close-ups of distinctive parts, and contextual images that show the build being used or displayed. For a multi-image product story, use varied views that explain the product and its details. ## Download LEGO’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow LEGO’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/lego/lego-brand-skill.zip) lego-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ colors.md │ ├ dos-and-donts.md │ ├ logo.md │ ├ typography.md │ ├ interface-design.md │ ├ voice.md │ ├ imagery-digital-experiences.md │ ├ imagery-lifestyle.md │ ├ imagery-campaigns.md │ └ imagery-products.md └ assets/logos/ └ lego-wordmark.svg Rainbrand’s Brand Agent built this Brand Skill from lego.com on 30 Oct 2026. It isn’t LEGO’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. LEGO and its logos are trademarks of The LEGO Group. Rainbrand isn’t affiliated with or endorsed by The LEGO Group. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Nintendo brand guidelines](https://www.rainbrand.com/brand-guidelines/nintendo/) Toys and games - [Airbnb brand guidelines](https://www.rainbrand.com/brand-guidelines/airbnb/) Travel and transport - [Alo Yoga brand guidelines](https://www.rainbrand.com/brand-guidelines/alo-yoga/) Sports and outdoors The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)