--- title: "Le Labo brand guidelines: logo, colors and fonts | Rainbrand" description: "Le Labo’s logo, colors (#000000, #F6F8F6, #424242), fonts (Bell Gothic, FF Magda), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/le-labo/" --- (Brand guidelines) // Beauty and personal care # Le Labo brand guidelines Le Labo’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from lelabofragrances.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/le-labo/le-labo-brand-skill.zip) ![Le Labo wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fle-labo%2Fle-labo-wordmark.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Black #000000 - Soft near-white #F6F8F6 - Charcoal #424242 - Pale gray #C5C5C5 ## About Le Labo Le Labo is a New York-founded fragrance house built around soulful perfumery, considered craft, and creations mindfully blended, labeled, and packed by hand. Its world spans fine fragrance, home fragrance, body care, discovery, and personalized creations. ## Le Labo logo - ![Le Labo wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fle-labo%2Fle-labo-wordmark.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · PNG [Download Le Labo wordmark](https://www.rainbrand.com/brand-guidelines/le-labo/le-labo-wordmark.png) Use Le Labo’s stamped LE LABO / GRASSE – NEW YORK wordmark as the brand signature. Keep it distinct from campaign imagery, backdrops, product photographs, and third-party marks. ## Le Labo colors - Black Wordmark, text and accents HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - Soft near-white Page background HEX #F6F8F6 Copy HEX RGB 246, 248, 246 Copy RGB - Charcoal Prominent controls HEX #424242 Copy HEX RGB 66, 66, 66 Copy RGB - Pale gray Supporting neutral HEX #C5C5C5 Copy HEX RGB 197, 197, 197 Copy RGB ## Le Labo fonts - Bell Gothic Headings · 700, Body and interface text · 700 - FF Magda Product names and labels Font names only. The Brand Skill download doesn’t include font files. ## Le Labo’s voice Write with the sensibility of a thoughtful perfumer: sensory, soulful, crafted, and quietly confident. Use evocative images and tactile language, then leave room for the reader to interpret. Le Labo’s copy can also turn wry and irreverent, especially when puncturing luxury convention. - “An open fire... The soft drift of smoke... Where sensuality rises after the light has gone” - “Slow perfumery, bottled. Soulful fragrances, hand crafted for you” - “And we believe that explanation kills art. Therefore, forget about all of this !” ## Dos and don’ts ### Do - Ground stories in intention, attention, and the hands-on work behind each creation. - Use sensory details and concise, evocative language to suggest a scent’s atmosphere. - Let thoughtful irreverence add character when the subject calls for it. - Keep the visual identity restrained: use the brand’s own wordmark, neutral colors, and a clear typographic hierarchy. ### Don’t - Don’t over-explain the emotion or meaning of a fragrance; allow some mystery to remain. - Don’t make luxury sound formulaic or overly polished; the brand celebrates soulful fragrances and irreverent fine perfumery. - Don’t clean up or redraw the stamped wordmark; its rough, printed texture is part of the mark. ## More from the Brand Skill ### Identity and Backdrops The stamped wordmark is Le Labo’s identity mark. Use other brand imagery as visual material, not as a brand mark. ### Collection Imagery Collection imagery presents Le Labo’s fine fragrance, refill, discovery, and home ranges. Preserve its role as collection and category imagery. ### Editorial and Brand Imagery Use editorial and brand imagery for Le Labo’s brand storytelling, campaign surfaces, editorial features, and broader visual world. ### Product and Experience Imagery Product and experience imagery shows Le Labo products, packaging, product pages, and discovery or refill experiences. Keep the relationship between each image and its specific product or experience intact. ## Download Le Labo’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Le Labo’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/le-labo/le-labo-brand-skill.zip) le-labo-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ voice.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ imagery-identity-and-backdrops.md │ ├ imagery-collections.md │ ├ imagery-editorial-and-brand.md │ └ imagery-product-and-experience.md └ assets/logos/ └ le-labo-wordmark.png Rainbrand’s Brand Agent built this Brand Skill from lelabofragrances.com on 30 Oct 2026. It isn’t Le Labo’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Le Labo and its logos are trademarks of Le Labo Holding LLC. Rainbrand isn’t affiliated with or endorsed by Le Labo Holding LLC. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Aesop brand guidelines](https://www.rainbrand.com/brand-guidelines/aesop/) Beauty and personal care - [Byredo brand guidelines](https://www.rainbrand.com/brand-guidelines/byredo/) Beauty and personal care - [Diptyque brand guidelines](https://www.rainbrand.com/brand-guidelines/diptyque/) Beauty and personal care The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)