--- title: "Lalo brand guidelines: logo, colors and fonts | Rainbrand" description: "Lalo’s logo, colors (#0F234C, #D4FB41, #3057A7), fonts (GT Alpina, Sagace), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/lalo/" --- (Brand guidelines) // Kids and baby # Lalo brand guidelines Lalo’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from meetlalo.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/lalo/lalo-brand-skill.zip) ![LALO wordmark in navy](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Flalo%2Flalo-wordmark.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Lalo Ink #0F234C - Electric Lime #D4FB41 - Classic Blue #3057A7 - Light Sky #ECF3FF ## About Lalo Lalo makes thoughtfully designed products for babies, children, and parents, spanning mealtime, playtime, and bathtime. Its identity pairs modern, design-conscious simplicity with an approachable, family-centered point of view. ## Lalo logo - ![LALO wordmark in navy](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Flalo%2Flalo-wordmark.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · PNG [Download LALO wordmark in navy](https://www.rainbrand.com/brand-guidelines/lalo/lalo-wordmark.png) - ![Lalo hippo icon in blue](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Flalo%2Flalo-icon.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · PNG [Download Lalo hippo icon in blue](https://www.rainbrand.com/brand-guidelines/lalo/lalo-icon.png) Use Lalo’s wordmark as the primary brand signature. The hippo is a secondary mark; use it where a compact brand presence is needed. Keep either mark clear, legible, and visually distinct from surrounding content. ## Lalo colors - Lalo Ink Wordmark, text and outlines HEX #0F234C Copy HEX RGB 15, 35, 76 Copy RGB - Electric Lime Signature accent and primary button fill HEX #D4FB41 Copy HEX RGB 212, 251, 65 Copy RGB - Classic Blue Secondary brand color and the hippo HEX #3057A7 Copy HEX RGB 48, 87, 167 Copy RGB - Light Sky Light blue section backgrounds HEX #ECF3FF Copy HEX RGB 236, 243, 255 Copy RGB - Pale Banana Warm light background and cards HEX #FFFDF7 Copy HEX RGB 255, 253, 247 Copy RGB ## Lalo fonts - GT Alpina Main display heading · 500 - Sagace Secondary heading · 500 - Neue Haas Grotesk Display Body text · 400 Font names only. The Brand Skill download doesn’t include font files. ## Lalo’s voice Write with warmth, reassurance, and practical optimism. Speak to parents as people navigating real routines; make useful product benefits clear without losing a friendly, human tone. Keep language conversational and inviting, with occasional playful turns of phrase. Use the brand’s own cadence as a guide: “By your side from mealtime to playtime to bathtime; enjoy products that are safe, beautiful, and built to last.” “We put the same exacting care into every design as you do to the job of parenting.” “Remember, keeping play simple and consistent will make it feel less overwhelming for everyone!” - “By your side from mealtime to playtime to bathtime; enjoy products that are safe, beautiful, and built to last” - “We put the same exacting care into every design as you do to the job of parenting” - “Remember, keeping play simple and consistent will make it feel less overwhelming for everyone!” ## Dos and don’ts ### Do - Pair modern, considered design with a warm, family-centered tone. - Make everyday utility feel inviting: highlight how products support mealtime, playtime, and bathtime routines. - Describe benefits plainly and specifically, using friendly, encouraging language. - Use the LALO wordmark as the brand signature, with the hippo as a compact secondary mark. - Set the navy wordmark and text on Pale Banana, Light Sky or Electric Lime. ### Don’t - Don’t make the brand sound clinical, impersonal, or overly formal. - Don’t overstate product or safety claims; keep statements grounded in the product’s established details. - Don’t let decorative language obscure practical information parents need. - Don’t stretch, crop or redraw the LALO wordmark or the hippo. ## More from the Brand Skill ### Furniture product imagery Present furniture clearly, with enough space to read its shape, finish, and useful details. Show color variants faithfully; pair clean product views with contextual images that demonstrate scale, setup, and use. Keep dimension and feature graphics legible when included. ### Lifestyle imagery Show Lalo products in lived-in family moments: shared meals, play, caregiving, and everyday home routines. Favor natural, relaxed interactions and environments that feel calm, bright, and welcoming. Keep the product visible and part of the scene rather than making lifestyle imagery feel like a detached portrait. ### Mealtime product imagery Show mealtime products in clean, approachable settings that make their form, finish, and practical details easy to read. Use family or tabletop context to suggest real routines, and show product colorways distinctly. ### Play and care product imagery Keep the product at the center while showing how it fits into play, caregiving, and home life. Show materials, functional features, and color choices without distracting from the product. Use clear, useful feature graphics where they help explain a design. ### Play collection imagery Celebrate creative, open-ended play with clear product views and bright, purposeful contexts. Keep the visual mood playful but composed; prioritize the product and its use over visual clutter. ## Download Lalo’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Lalo’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/lalo/lalo-brand-skill.zip) lalo-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ voice.md │ ├ imagery-furniture.md │ ├ imagery-lifestyle.md │ ├ imagery-mealtime.md │ ├ imagery-play-and-care.md │ └ imagery-play-collection.md └ assets/logos/ ├ lalo-wordmark.png └ lalo-icon.png Rainbrand’s Brand Agent built this Brand Skill from meetlalo.com on 30 Oct 2026. It isn’t Lalo’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Lalo and its logos are trademarks of Love All Little Ones, Inc. Rainbrand isn’t affiliated with or endorsed by Love All Little Ones, Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Mushie brand guidelines](https://www.rainbrand.com/brand-guidelines/mushie/) Kids and baby - [Cadence brand guidelines](https://www.rainbrand.com/brand-guidelines/cadence/) Food and drink - [Chamberlain Coffee brand guidelines](https://www.rainbrand.com/brand-guidelines/chamberlain-coffee/) Food and drink The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)