--- title: "Humanrace brand guidelines: logo, colors and fonts" description: "Humanrace’s logo, colors (#0AA34A, #000000, #FFFFFF), fonts (Humanrace Sans), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/humanrace/" --- (Brand guidelines) // Beauty and personal care # Humanrace brand guidelines Humanrace’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from humanrace.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/humanrace/humanrace-brand-skill.zip) ![Humanrace wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fhumanrace%2Fhumanrace-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Green #0AA34A - Black #000000 - White #FFFFFF - Warm off-white #F5F3F0 ## About Humanrace Humanrace is a wellness-focused skincare and body-care brand that turns daily care into intentional rituals. Its design philosophy joins thoughtful industrial design, effective formulas, and collective well-being: care for yourself so you can care for others. ## Humanrace logo - ![Humanrace wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fhumanrace%2Fhumanrace-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Humanrace wordmark](https://www.rainbrand.com/brand-guidelines/humanrace/humanrace-logo.svg) - ![Humanrace wordmark in white](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fhumanrace%2Fhumanrace-logo-2.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Humanrace wordmark in white](https://www.rainbrand.com/brand-guidelines/humanrace/humanrace-logo-2.svg) Use Humanrace’s own wordmark for brand identification, in black or white to suit the background. Backdrops and product or campaign images are not logos. ## Humanrace colors - Green Signature accent HEX #0AA34A Copy HEX RGB 10, 163, 74 Copy RGB - Black Website background and text HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Contrast and primary button surface HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Warm off-white Card surface HEX #F5F3F0 Copy HEX RGB 245, 243, 240 Copy RGB ## Humanrace fonts - Humanrace Sans Primary display heading · 700, Supporting headings · 300, Body · 300 Font names only. The Brand Skill download doesn’t include font files. ## Humanrace’s voice Write with calm confidence, warmth, and purpose. Connect practical self-care with well-being, intentional habits, and care for others. Explain products in clear, specific language, balancing sensory details with functional benefits. Keep claims measured and grounded in the product’s stated qualities. - “transform daily routines into rituals” - “taking better care of ourselves enables us to take better care of each other” - “necessary, useful and beautiful” - “Consistency drives results” ## Dos and don’ts ### Do - Use Humanrace’s own wordmark as the brand identifier. - Use green as the signature accent, supported by a high-contrast black-and-white foundation. - Write with intention and warmth; describe how useful products and consistent rituals support well-being. - Describe product benefits with clear, specific language and keep claims grounded in stated product information. - Emphasize thoughtful design, function, craft, refillability, and the brand’s ongoing sustainability efforts where relevant. ### Don’t - Don’t present personal care as separate from collective well-being. - Don’t turn product descriptions into unsupported medical or guaranteed-outcome claims. - Don’t present sustainability as complete or finished; describe it as ongoing work. ## More from the Brand Skill ### Purpose and product claims Humanrace creates essential tools for living well and caring for body, mind, and spirit with intention. Its design approach values usefulness, beauty, function, quality, materials, and craft. The brand’s philosophy is that taking better care of ourselves helps us take better care of each other. Describe skincare as dermatologist-tested, fragrance-free, cruelty-free, and made for all skin types when relevant to the product or brand context. Keep ingredient, safety, and efficacy statements consistent with the brand’s stated standards and product-specific information. Do not overstate clinical or consumer-perception results; retain their study context when quoting them. Frame sustainability as continuous improvement. Humanrace describes refillable packaging, reduced packaging waste, bottles made with post-consumer recycled plastic, recyclable cartons, and ongoing efforts to improve its practices. Use product-specific percentages only for the specific refill or packaging claim they describe. ### Campaign and editorial imagery Use Humanrace’s campaign, brand-story, lifestyle, and editorial imagery to express intentional routines, collective well-being, product design, and human connection. Draw on launch creative, brand-story photography, texture studies, and editorial content. ### Product photography Use Humanrace’s own product and routine imagery to show the products, packaging, kits, refills, and product experience. Retain screenshots and interface imagery of Humanrace’s own products when useful. ### Website design The Humanrace website uses a dark visual mode, with a black background, white text, and green accents. Its primary button is a white pill with dark text; buttons have rounded ends, restrained borders, and no shadow. Keep layouts clean, high-contrast, and spacious. ## Download Humanrace’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Humanrace’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/humanrace/humanrace-brand-skill.zip) humanrace-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ voice.md │ ├ brand-purpose-and-product-claims.md │ ├ campaign-and-editorial-imagery.md │ ├ product-photography.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ └ web-design.md └ assets/logos/ ├ humanrace-logo.svg └ humanrace-logo-2.svg Rainbrand’s Brand Agent built this Brand Skill from humanrace.com on 30 Oct 2026. It isn’t Humanrace’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Humanrace and its logos are trademarks of Humanrace. Rainbrand isn’t affiliated with or endorsed by Humanrace. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Aesop brand guidelines](https://www.rainbrand.com/brand-guidelines/aesop/) Beauty and personal care - [Byredo brand guidelines](https://www.rainbrand.com/brand-guidelines/byredo/) Beauty and personal care - [Diptyque brand guidelines](https://www.rainbrand.com/brand-guidelines/diptyque/) Beauty and personal care The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)