--- title: "Hot Wheels brand guidelines: logo, colors and fonts" description: "Hot Wheels’s logo, colors (#E8262B, #F7EB1E, #FFFFFF), fonts (Work Sans), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/hot-wheels/" --- (Brand guidelines) // Toys and games # Hot Wheels brand guidelines Hot Wheels’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from shop.mattel.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/hot-wheels/hot-wheels-brand-skill.zip) ![Hot Wheels yellow lettering in a red flame](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/hot-wheels/hot-wheels-logo.svg) - Flame red #E8262B - Logo yellow #F7EB1E - White #FFFFFF - Black #000000 ## About Hot Wheels Hot Wheels is Mattel’s vehicle and track-play brand, spanning die-cast cars, stunt tracks, Monster Trucks and collector models. Its flame-shaped signature and energetic creative language celebrate challenge, imagination and hands-on play. ## Hot Wheels logo - ![Hot Wheels yellow lettering in a red flame](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/hot-wheels/hot-wheels-logo.svg) Lockup Download [SVG of Hot Wheels yellow lettering in a red flame](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/hot-wheels/hot-wheels-logo.svg?download=hot-wheels-logo.svg) [PNG of Hot Wheels yellow lettering in a red flame](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/hot-wheels/hot-wheels-logo.png?download=hot-wheels-logo.png) Use the Hot Wheels flame-and-lettering lockup as the primary signature. Keep the flame silhouette, slanted lettering and red-yellow relationship intact. Mattel’s corporate burst mark and other toy-brand logos remain separate identities. ## Hot Wheels colors - Flame red Red flame in supplied artwork HEX #E8262B Copy HEX RGB 232, 38, 43 Copy RGB - Logo yellow Lettering in supplied artwork HEX #F7EB1E Copy HEX RGB 247, 235, 30 Copy RGB - White Light background HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Black Text and contrast HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB ## Hot Wheels fonts - Work Sans Current store interface Font names only. The Brand Skill download doesn’t include font files. ## Hot Wheels’s voice Write with energy and a playful sense of challenge. Make the action clear: build, launch, race, stunt and try again. Keep product details specific to the toy or track set being shown. - “Hot Wheels Challenge Accepted” - “Give the Gift of Epic Play” ## Dos and don’ts ### Do - Use the Hot Wheels flame lockup for the brand. - Show vehicles, tracks and stunts as the focus of play. - Pair energetic headlines with clear product information. - Keep collector models and children’s play products in their proper contexts. ### Don’t - Do not substitute Mattel’s corporate logo for Hot Wheels. - Do not redraw or separate the lettering from the flame artwork. - Do not imply that every vehicle and track set is compatible without checking. ## Hot Wheels imagery One image from shop.mattel.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to. ### Imagery 1 image Hot Wheels’ store combines energetic vehicle and track-play imagery with clear product presentation. Use campaign imagery to establish a playful context, then let the product or play experience remain clear. The site adapts key campaign artwork for desktop and mobile placements. The site also uses age-based shopping imagery and curated product displays to help families browse by age, interest, and occasion. - ![A vibrant Hot Wheels Monster Trucks Neon Smashers 8-pack is displayed in its retail box against a dark blue neon city backdrop.](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/hot-wheels/d965e7c2-5848-50f4-9def-57eb64772524/images/bed6baeb-e040-40e3-bd1e-4d9eecc3988a.webp) ## Download Hot Wheels’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Hot Wheels’s guidelines. It starts at SKILL.md, which points to the right file for each task. It has the guidance, one image and the logos. The font files belong to Mattel, Inc, so they’re left out. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/hot-wheels/hot-wheels-brand-skill.zip) ZIP, 964 KB hot-wheels-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ voice.md │ ├ imagery.md │ ├ colors.md │ ├ logo.md │ └ typography.md └ assets/ ├ images/ └ logos/ Rainbrand’s Brand Agent built this Brand Skill from shop.mattel.com on 3 Nov 2026. It isn’t Hot Wheels’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Hot Wheels and its logos are trademarks of Mattel, Inc. Rainbrand isn’t affiliated with or endorsed by Mattel, Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [LEGO brand guidelines](https://www.rainbrand.com/brand-guidelines/lego/) Toys and games - [MapleStory brand guidelines](https://www.rainbrand.com/brand-guidelines/maplestory/) Toys and games - [Minecraft brand guidelines](https://www.rainbrand.com/brand-guidelines/minecraft/) Toys and games The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)