--- title: "Headspace brand guidelines: logo, colors and fonts" description: "Headspace’s logo, colors (#FF7E1D, #0061EF, #2D2C2B), fonts (Headspace Apercu), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/headspace/" --- (Brand guidelines) // Health and wellness # Headspace brand guidelines Headspace’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from headspace.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/headspace/headspace-brand-skill.zip) ![Headspace logo: the orange dot and the headspace wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fheadspace%2Fheadspace-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Headspace orange #FF7E1D - Blue #0061EF - Warm charcoal #2D2C2B - Sunshine yellow #FFCE00 ## About Headspace Headspace is an everyday mental health companion, bringing together meditation and mindfulness, sleep resources, personalized guidance, coaching, and therapy to help people care for their minds in daily life. Its approach pairs approachable support with evidence-based practices and expert-led care. ## Headspace logo - ![Headspace logo: the orange dot and the headspace wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fheadspace%2Fheadspace-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Lockup · SVG [Download Headspace logo: the orange dot and the headspace wordmark](https://www.rainbrand.com/brand-guidelines/headspace/headspace-wordmark.svg) - ![Headspace orange dot](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fheadspace%2Fheadspace-icon.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Headspace orange dot](https://www.rainbrand.com/brand-guidelines/headspace/headspace-icon.svg) Use the Headspace logo, the orange dot beside the lowercase headspace wordmark, as the default brand signature, and the orange dot on its own where a compact symbol is needed. Preserve each mark’s original proportions and colors. Do not treat product imagery, campaign artwork, or third-party marks as Headspace logos. ## Headspace colors - Headspace orange The orange dot and warm brand accent HEX #FF7E1D Copy HEX RGB 255, 126, 29 Copy RGB - Blue Primary buttons and bold color fields HEX #0061EF Copy HEX RGB 0, 97, 239 Copy RGB - Warm charcoal Primary text and dark buttons HEX #2D2C2B Copy HEX RGB 45, 44, 43 Copy RGB - Sunshine yellow Bright color fields behind illustration HEX #FFCE00 Copy HEX RGB 255, 206, 0 Copy RGB - Soft blush Warm cards and secondary surfaces HEX #F9F4F2 Copy HEX RGB 249, 244, 242 Copy RGB - Deep taupe Secondary text HEX #44423F Copy HEX RGB 68, 66, 63 Copy RGB - White Page background HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Headspace fonts - Headspace Apercu Heading · 700, Body · 500 Font names only. The Brand Skill download doesn’t include font files. ## Headspace’s voice Write with warmth, clarity, and encouragement. Make mental health support feel approachable and useful in everyday life. Prefer simple, human language over clinical or overly technical phrasing; when describing care or outcomes, stay grounded and avoid promising a particular result. - “In a busy, complicated world, Headspace is here to remind you: your mind matters” - “Meditation is a life skill” - “There’s no such thing as the perfect meditation” ## Dos and don’ts ### Do - Keep language kind, plainspoken, and reassuring; make a next step feel manageable. - Describe support as practical and evidence-based, and identify expert-led or clinical care accurately. - Use inclusive, identity-affirming language and reflect a broad range of lived experiences. - Keep claims measured and specific; qualify results and availability when they depend on individual circumstances. ### Don’t - Don’t shame people, frame meditation as a cure-all, or promise that a particular outcome is guaranteed. - Don’t present Ebb as a human, a therapist, or a substitute for professional care. - Don’t describe coaching as diagnosis, treatment, or medication support. - Don’t use unnecessarily complicated or intimidating language where a clear everyday explanation will do. ## More from the Brand Skill ### Brand backdrops and illustration Use Headspace’s own illustrated assets and abstract backdrops to give creative work a friendly, playful warmth. Keep these artwork assets recognizable rather than replacing them with unrelated visual motifs. ### Editorial imagery Use Headspace’s illustrations and visual assets alongside its educational content to make topics such as meditation, mindfulness, sleep, and mental health approachable. Retain the original artwork when adapting editorial or learning materials. ### Photography and people Headspace uses warm, human imagery to show people connecting with care, teachers, and everyday wellbeing. Preserve the people-focused images as part of the brand’s visual toolkit. ### Product experience For product-focused work, use Headspace’s own app and service imagery to reflect the actual experience: app screens, guided flows, content discovery, and member support. Keep interface screens legible and true to the product rather than treating them as generic decoration. ## Download Headspace’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Headspace’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/headspace/headspace-brand-skill.zip) headspace-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ brand-backdrops-and-illustration.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ editorial-imagery.md │ ├ photography-and-people.md │ ├ dos-and-donts.md │ ├ voice.md │ └ product-experience.md └ assets/logos/ ├ headspace-wordmark.svg └ headspace-icon.svg Rainbrand’s Brand Agent built this Brand Skill from headspace.com on 30 Oct 2026. It isn’t Headspace’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Headspace and its logos are trademarks of Headspace Inc. Rainbrand isn’t affiliated with or endorsed by Headspace Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Heights brand guidelines](https://www.rainbrand.com/brand-guidelines/heights/) Health and wellness - [Oura brand guidelines](https://www.rainbrand.com/brand-guidelines/oura/) Health and wellness - [Strava brand guidelines](https://www.rainbrand.com/brand-guidelines/strava/) Health and wellness The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)