--- title: "Graza brand guidelines: logo, colors and fonts | Rainbrand" description: "Graza’s logo, colors (#9EEF80, #3C422E), fonts (ITC Garamond Condensed, GT Alpina Typewriter), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/graza/" --- (Brand guidelines) // Food and drink # Graza brand guidelines Graza’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from graza.co. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/graza/graza-brand-skill.zip) ![Graza wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fgraza%2Fgraza-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Bright green #9EEF80 - Deep olive green #3C422E - Warm cream #F6E6D9 - Near-black #040404 ## About Graza Graza is a food brand centered on fresh olive oil and the joy of cooking. Its identity pairs distinctive, approachable product storytelling with olive oil, kitchen use, recipes, and a playful sense of fun. ## Graza logo - ![Graza wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fgraza%2Fgraza-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Graza wordmark](https://www.rainbrand.com/brand-guidelines/graza/graza-logo.svg) - ![Graza wordmark in cream](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fgraza%2Fgraza-logo-2.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Graza wordmark in cream](https://www.rainbrand.com/brand-guidelines/graza/graza-logo-2.svg) - ![Graza olive symbol](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fgraza%2Fgraza-logo-4.png&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · PNG [Download Graza olive symbol](https://www.rainbrand.com/brand-guidelines/graza/graza-logo-4.png) Use Graza’s own logo artwork for brand identification: the GRAZA wordmark, and the standalone olive where a compact brand signature is needed. Keep their artwork intact. ## Graza colors - Bright green Accent and primary button fill HEX #9EEF80 Copy HEX RGB 158, 239, 128 Copy RGB - Deep olive green Text and outlines HEX #3C422E Copy HEX RGB 60, 66, 46 Copy RGB - Warm cream Website background and cards HEX #F6E6D9 Copy HEX RGB 246, 230, 217 Copy RGB - Near-black Wordmark HEX #040404 Copy HEX RGB 4, 4, 4 Copy RGB ## Graza fonts - ITC Garamond Condensed Display headings · 300 - GT Alpina Typewriter Body text - Apercu Tags and labels Font names only. The Brand Skill download doesn’t include font files. ## Graza’s voice Graza’s voice is warm, lively, conversational, and food-loving. It makes ingredient and cooking details feel fun without losing clarity. Use short, punchy statements, playful asides, and direct encouragement; explain product differences in plain language and connect them to real cooking moments. - “Really good olive oil makes everything better” - “Fresh is best” - “Turn up the heat!! It's time to Frizzle!” - “Made for eating, never heating” ## Dos and don’ts ### Do - Keep Graza’s writing conversational, energetic, and grounded in cooking. - Make product distinctions useful: Drizzle finishes food, Sizzle brings olive-oil flavor to everyday cooking, and Frizzle suits high-heat cooking with a neutral flavor. - Use concise, playful turns of phrase and specific food examples. - Use the green accent, deep-green text, and warm background as the core visual palette. - Keep product and food imagery central to visual storytelling. ### Don’t - Don’t blur the distinct roles of Drizzle, Sizzle, and Frizzle. - Don’t make exact smoke-point claims for Frizzle. - Don’t make the voice stiff, overly technical, or detached from cooking. - Don’t alter Graza’s logo artwork. ## More from the Brand Skill ### Imagery Graza’s imagery spans product packaging, food and recipe photography, kitchen moments, olive growing and harvesting, and brand-led editorial content. Draw from these groups to keep creative work connected to the products and the pleasure of cooking. Preserve the appearance of Graza’s product packaging and product experience when depicting it. ### Visual components For digital layouts, use rounded buttons with a clear, fine outline. The primary button is filled with the green accent; secondary buttons are transparent with a dashed outline. Keep card treatments simple, with restrained borders and no shadow. ## Download Graza’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Graza’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/graza/graza-brand-skill.zip) graza-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ colors.md │ ├ imagery.md │ ├ logo.md │ ├ typography.md │ ├ visual-components.md │ └ voice.md └ assets/logos/ ├ graza-logo.svg ├ graza-logo-2.svg └ graza-logo-4.png Rainbrand’s Brand Agent built this Brand Skill from graza.co on 30 Oct 2026. It isn’t Graza’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Graza and its logos are trademarks of Drupely Inc. Rainbrand isn’t affiliated with or endorsed by Drupely Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Blue Bottle Coffee brand guidelines](https://www.rainbrand.com/brand-guidelines/blue-bottle-coffee/) Food and drink - [Cadence brand guidelines](https://www.rainbrand.com/brand-guidelines/cadence/) Food and drink - [Chamberlain Coffee brand guidelines](https://www.rainbrand.com/brand-guidelines/chamberlain-coffee/) Food and drink The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)