--- title: "Ghia brand guidelines: logo, colors and fonts | Rainbrand" description: "Ghia’s logo, colors (#651C32, #FEF6EE, #EF6079), fonts (FHA Condensed French NC, Vevey), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/ghia/" --- (Brand guidelines) // Food and drink # Ghia brand guidelines Ghia’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from drinkghia.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/ghia/ghia-brand-skill.zip) ![Ghia script wordmark in burgundy](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fghia%2Fghia-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Burgundy #651C32 - Cream #FEF6EE - Pink #EF6079 - Yellow #F0E87B ## About Ghia Ghia is a spirits-free apéritif and spritz brand inspired by Mediterranean aperitivo: bright, botanical drinks made for savoring and sharing. Its identity pairs distinctive product packaging and expressive illustration with a playful, polished voice that celebrates good company, flavor, and the ritual of a drink without alcohol. ## Ghia logo - ![Ghia script wordmark in burgundy](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fghia%2Fghia-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Ghia script wordmark in burgundy](https://www.rainbrand.com/brand-guidelines/ghia/ghia-logo.svg) - ![Ghia triangle badge in burgundy and cream](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fghia%2Fghia-logo-2.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Ghia triangle badge in burgundy and cream](https://www.rainbrand.com/brand-guidelines/ghia/ghia-logo-2.svg) Use Ghia’s script wordmark as the main logo, in burgundy on cream and other light backgrounds. The triangle badge, the wordmark in cream on a burgundy triangle, is the compact mark. Preserve the original artwork and proportions; don’t redraw, distort or replace it with styled text, and leave enough space around it to stay distinct from product photography and banners. ## Ghia colors - Burgundy Signature color: logo, headlines and text HEX #651C32 Copy HEX RGB 101, 28, 50 Copy RGB - Cream Backgrounds, and the wordmark on burgundy HEX #FEF6EE Copy HEX RGB 254, 246, 238 Copy RGB - Pink Buttons and accents HEX #EF6079 Copy HEX RGB 239, 96, 121 Copy RGB - Yellow Product tags and highlights HEX #F0E87B Copy HEX RGB 240, 232, 123 Copy RGB - Soft blue Announcement bar and gift accents HEX #B6CFD0 Copy HEX RGB 182, 207, 208 Copy RGB ## Ghia fonts - FHA Condensed French NC Headings · 400 - Vevey Body and supporting headings · 400 Font names only. The Brand Skill download doesn’t include font files. ## Ghia’s voice Write with warmth, confidence, and a knowing wink. Ghia sounds sociable and inviting, never clinical or preachy. Let the drink’s bitterness, citrus, florals, spice, and bubbles do the descriptive work; pair sensory detail with the relaxed pleasure of a shared ritual. Keep the language polished but conversational, and use wordplay sparingly for a playful lift. Use short, vivid lines and an occasional unexpected turn of phrase. Describe the experience as a good time with clarity and presence: keep the aperitivo ritual, leave the alcohol behind. Ghia’s founder story draws on Mediterranean summers, togetherness, simple pleasures, and memorable evenings. Use accurate, product-specific language for alcohol, ingredients, sugar, servings, and pack contents. Do not turn product descriptions into medical or therapeutic promises. - “All of the spirit, none of the booze” - “The glass in your hand, the bitter first sip, the feeling of the day letting go” - “Crack it open, turn on the music, taste the bite, enjoy the night” - “Vibrant, fresh, and satisfyingly bitter. Just add bubbles” - “We’re booze free, but our emails are intoxicating” ## Dos and don’ts ### Do - Use the burgundy script wordmark, the core burgundy, cream and pink palette, and the brand typefaces consistently. - Make the language sensory, sociable, and lightly playful; evoke botanical complexity, bright citrus, a satisfyingly bitter finish, music, and time together. - Present the drinks as spirits-free while preserving the pleasure and ritual of aperitivo. - Describe the specific product accurately, using its own approved ingredient, serving, alcohol, and sugar details. ### Don’t - Don’t replace Ghia’s marks with typed approximations or alter their proportions. - Don’t make the brand feel clinical, generic, or focused on deprivation; center flavor, ritual, and connection instead. - Don’t describe the drinks as alcoholic or imply that alcohol is needed for an elevated social experience. - Don’t make unsupported health or therapeutic claims, or apply one product’s nutrition facts to another. ## More from the Brand Skill ### Website style Use a light, warm presentation with clear hierarchy. The website pairs a cream ground and burgundy text with pink accents. Buttons are restrained and functional: the primary button uses a pink fill, cream text, a small corner radius, and generous horizontal padding; the secondary button is transparent with a fine burgundy outline. Keep interface elements crisp and uncluttered. ### Illustration Ghia’s illustrations add character and a touch of surreal humor to product education. Use expressive, simple forms with a handcrafted feel, drawing on aperitivo culture, drinks, botanicals, and playful faces. Keep illustration supportive of the product story rather than overly decorative. ### Packaging and objects Ghia’s packaging is bold and flavor-coded, with distinctive bottles, cans, boxes, and considered details. Preserve the actual package design in creative work. Brand objects extend the same playful, design-conscious identity into glassware, gifts, apparel, and everyday accessories. ### Product photography Ghia product photography makes the package the hero. Show bottles and cans clearly, with the label facing forward; pair them with poured drinks, ice, bubbles, citrus, herbs, or a suitable garnish when the scene calls for it. The image range includes clean product views, glossy dark still lifes, flavor assortments, serving moments, and product comparisons. Use flavor-specific packaging as a useful visual cue, and preserve the package’s actual colors and design. In serving scenes, keep the drink appetizing and social: Ghia appears in glasses with ice, bubbles, fruit, or herbs, often in a relaxed aperitivo or meal setting. ### Product information imagery When product education is needed, retain Ghia’s own product panels and branded explanatory graphics as useful visual assets. These include ingredients, nutrition facts, comparison panels, serving guidance, flavor descriptions, and “when to enjoy” graphics. Keep text and packaging legible; do not invent or alter product facts. ### Recipes and editorial imagery Recipe and editorial imagery extends Ghia’s Mediterranean aperitivo mood into food, drink, and shared moments. Show a finished pour or dish with inviting ingredients and thoughtful styling; use the recipes as a source of visual variety, from bright spritzes to relaxed food pairings. ## Download Ghia’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Ghia’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/ghia/ghia-brand-skill.zip) ghia-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ colors.md │ ├ dos-and-donts.md │ ├ logo.md │ ├ typography.md │ ├ website-style.md │ ├ imagery-illustration.md │ ├ imagery-packaging-and-objects.md │ ├ imagery-product-photography.md │ ├ voice-and-copy.md │ ├ imagery-product-information.md │ └ imagery-recipes-and-editorial.md └ assets/logos/ ├ ghia-logo.svg └ ghia-logo-2.svg Rainbrand’s Brand Agent built this Brand Skill from drinkghia.com on 30 Oct 2026. It isn’t Ghia’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Ghia and its logos are trademarks of MYMO Inc. Rainbrand isn’t affiliated with or endorsed by MYMO Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Blue Bottle Coffee brand guidelines](https://www.rainbrand.com/brand-guidelines/blue-bottle-coffee/) Food and drink - [Cadence brand guidelines](https://www.rainbrand.com/brand-guidelines/cadence/) Food and drink - [Chamberlain Coffee brand guidelines](https://www.rainbrand.com/brand-guidelines/chamberlain-coffee/) Food and drink The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)