--- title: "FIFA World Cup brand guidelines: logo, colors and fonts" description: "FIFA World Cup’s logo, colors (#000000, #FFFFFF), fonts (FWC 26), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/fifa-world-cup/" --- (Brand guidelines) // Sports leagues and events # FIFA World Cup brand guidelines FIFA World Cup’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from fifa.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/fifa-world-cup/fifa-world-cup-brand-skill.zip) ![FIFA World Cup 2026 trophy and 26 emblem](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/fifa-world-cup/fifa-world-cup-logo.png) - Black #000000 - White #FFFFFF ## About FIFA World Cup The FIFA World Cup is FIFA's international men's football tournament. Its identity brings together the trophy, the tournament name and the shared experience of fans around the world. The 2026 edition uses a stacked 26 emblem around the trophy, with Canada, Mexico and the United States as hosts. ## FIFA World Cup logo - ![FIFA World Cup 2026 trophy and 26 emblem](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/fifa-world-cup/fifa-world-cup-logo.png) Lockup · PNG [Download FIFA World Cup 2026 trophy and 26 emblem](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/fifa-world-cup/fifa-world-cup-logo.png?download=fifa-world-cup-logo.png) - ![FIFA World Cup wordmark](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/fifa-world-cup/fifa-world-cup-wordmark.png) Wordmark · PNG [Download FIFA World Cup wordmark](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/fifa-world-cup/fifa-world-cup-wordmark.png?download=fifa-world-cup-wordmark.png) - ![FIFA World Cup 26 wordmark](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/fifa-world-cup/fifa-world-cup-2026-wordmark.png) Wordmark · PNG [Download FIFA World Cup 26 wordmark](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/fifa-world-cup/fifa-world-cup-2026-wordmark.png?download=fifa-world-cup-2026-wordmark.png) Use the FIFA World Cup tournament emblem or tournament wordmark as the event signature. The 2026 emblem combines the trophy with stacked 26 numerals; keep the trophy, numerals and lettering together in the original artwork. Use the black event wordmarks on a light background. Preserve the event edition when selecting an emblem, and keep host-city and sponsor identities distinct. ## FIFA World Cup colors - Black 2026 emblem numerals and wordmark HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Light ground and contrast HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## FIFA World Cup fonts - FWC 26 2026 tournament identity Font names only. The Brand Skill download doesn’t include font files. ## FIFA World Cup’s voice Write with a welcoming, celebratory voice rooted in football and the experience of fans. Connect the scale of the tournament to real matches, places and shared moments. Keep service and ticket information clear and specific. - “WE ARE 26” - “Football unites the world” ## Dos and don’ts ### Do - Use the tournament's own emblem and wordmark for event-led communications. - Keep the 2026 emblem, FWC 26 typography and edition details consistent. - Celebrate fans, football and the connection between the host countries. - Keep practical match and ticket information direct and easy to follow. ### Don’t - Do not substitute FIFA's corporate wordmark for the World Cup event identity. - Do not mix artwork from different tournament editions. - Do not replace the trophy artwork with an improvised illustration or redraw the emblem. - Do not let sponsor or host-city identities obscure the tournament signature. ## FIFA World Cup imagery 2 images from fifa.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to. ### Digital and campaign imagery 2 images Build event communications around football, the host countries and the experience of fans. Keep match, ticket and hospitality details accurate for the relevant edition and audience. - ![FIFA World Cup 2026 ticket campaign](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/fifa-world-cup/d01a71ea-46e5-539d-a876-6676ce16886a/images/2a452f96-fe0f-4c3d-8464-901edbedc9bf.webp) - ![FIFA World Cup 2026 hospitality campaign](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/fifa-world-cup/d01a71ea-46e5-539d-a876-6676ce16886a/images/d23c56d8-04bb-4a3b-b967-5a6d1fc195d4.webp) ## More from the Brand Skill ### Football and event photography Show real football, stadiums and fan experiences with their match and tournament context intact. Keep historical images clearly tied to the edition they depict. ### Brand backdrops Use World Cup event treatments within the edition they represent. Keep host-city, sponsor and corporate FIFA graphics distinct from the main tournament signature. ## Download FIFA World Cup’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow FIFA World Cup’s guidelines. It starts at SKILL.md, which points to the right file for each task. It has the guidance, 2 images and the logos. The font files belong to Fédération Internationale de Football Association, so they’re left out. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/fifa-world-cup/fifa-world-cup-brand-skill.zip) ZIP, 2.1 MB fifa-world-cup-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ imagery-digital-and-campaign.md │ ├ imagery-football-and-event-photography.md │ ├ imagery-brand-backdrops.md │ ├ color.md │ ├ logo.md │ ├ typography.md │ └ voice.md └ assets/ ├ images/ └ logos/ Rainbrand’s Brand Agent built this Brand Skill from fifa.com on 3 Nov 2026. It isn’t FIFA World Cup’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. FIFA World Cup and its logos are trademarks of Fédération Internationale de Football Association. Rainbrand isn’t affiliated with or endorsed by Fédération Internationale de Football Association. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Formula 1 brand guidelines](https://www.rainbrand.com/brand-guidelines/formula-1/) Sports leagues and events - [MLB brand guidelines](https://www.rainbrand.com/brand-guidelines/mlb/) Sports leagues and events - [NBA brand guidelines](https://www.rainbrand.com/brand-guidelines/nba/) Sports leagues and events The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)