--- title: "Fellow brand guidelines: logo, colors and fonts | Rainbrand" description: "Fellow’s logo, colors (#1E1E1F, #EFEFED, #88ACC3), fonts (Fellow Solar, Söhne), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/fellow/" --- (Brand guidelines) // Home and living # Fellow brand guidelines Fellow’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from fellowproducts.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/fellow/fellow-brand-skill.zip) ![Fellow wordmark in charcoal](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Ffellow%2Ffellow-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Charcoal #1E1E1F - Stone #EFEFED - Mist blue #88ACC3 - Rust #9D523A ## About Fellow Fellow makes beautifully functional tools for the kitchen, designed in San Francisco to bring intention, precision, and small moments of joy to everyday coffee and beverage rituals. Its considered design pairs capable performance with approachable, intuitive experiences. ## Fellow logo - ![Fellow wordmark in charcoal](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Ffellow%2Ffellow-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Fellow wordmark in charcoal](https://www.rainbrand.com/brand-guidelines/fellow/fellow-wordmark.svg) - ![Fellow symbol in charcoal](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Ffellow%2Ffellow-icon.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Fellow symbol in charcoal](https://www.rainbrand.com/brand-guidelines/fellow/fellow-icon.svg) - ![Fellow symbol in off-white](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Ffellow%2Ffellow-icon-2.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Fellow symbol in off-white](https://www.rainbrand.com/brand-guidelines/fellow/fellow-icon-2.svg) Use Fellow’s wordmark as the default brand signature. The standalone Fellow symbol is also a supported mark; use the off-white symbol when the background calls for a light logo. Keep the artwork clear and legible, and choose the version that contrasts cleanly with its background. ## Fellow colors - Charcoal Wordmark, text and primary buttons HEX #1E1E1F Copy HEX RGB 30, 30, 31 Copy RGB - Stone Light section backgrounds HEX #EFEFED Copy HEX RGB 239, 239, 237 Copy RGB - Mist blue Accent HEX #88ACC3 Copy HEX RGB 136, 172, 195 Copy RGB - Rust Accent HEX #9D523A Copy HEX RGB 157, 82, 58 Copy RGB - Warm gray Secondary text and dark-section backgrounds HEX #767474 Copy HEX RGB 118, 116, 116 Copy RGB - White Page backgrounds HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Fellow fonts - Fellow Solar Heading · 500, Body · 400 - Söhne Secondary heading and controls · 400 Font names only. The Brand Skill download doesn’t include font files. ## Fellow’s voice Fellow’s voice makes craft feel inviting. Write with confidence about precision and performance, but keep explanations warm, human, and easy for newcomers to follow. Emphasize thoughtful details and the pleasure of the daily ritual; avoid jargon unless it helps the reader understand or do something. Use purposeful, conversational phrasing such as “We believe that the act of making should be meaningful and fulfilling, done with intention and precision.” Bring the everyday ritual to life with “When the simple motions of life become small moments of joy, that's Everyday Magic.™” Pair technical benefit with an approachable promise, as in “The coffee maker that thinks like a pour-over.” For broad audiences, balance expertise with accessibility: “Whether you're a world brewing champion or a brewing beginner, Stagg EKG will be your countertop partner in the pursuit of a ridiculously good cup of coffee.” - “We believe that the act of making should be meaningful and fulfilling, done with intention and precision” - “When the simple motions of life become small moments of joy, that's Everyday Magic.™” - “The coffee maker that thinks like a pour-over” ## Dos and don’ts ### Do - Make everyday brewing feel intentional, enjoyable, and accessible to both curious beginners and experienced coffee enthusiasts. - Explain technical benefits in plain language, connecting precision and thoughtful design to a better, more consistent ritual. - Keep product descriptions specific and useful; pair functional claims with the details that make them tangible. - Use warm, lightly playful phrasing where it supports the message, while keeping the overall tone considered and confident. ### Don’t - Don’t make coffee expertise feel intimidating or imply that there is only one right way to brew. - Don’t bury a useful product benefit under technical language or exaggerated claims. - Don’t treat Fellow’s products as merely decorative; communicate their functional intent alongside their considered design. ## More from the Brand Skill ### Brand and editorial imagery Fellow’s imagery brings its functional products into warm, thoughtful kitchen and coffee contexts. Favor polished, product-aware scenes and editorial images that make room for the objects, the ritual, and the people who use them. #### Editorial and educational imagery Use educational imagery to make coffee guidance feel clear, hands-on, and inviting. Diagrams and process images should support a specific explanation rather than decorate without purpose. ### Gear guide imagery Use Fellow gear-guide imagery when a task needs to communicate setup, use, care, or product education. Show real workflow details and instructional moments with clarity; keep learning approachable and practical. ### Coffee brewing gear imagery Show Fellow brewing equipment as considered tools: clear silhouettes, tactile controls, and finishes that make the object feel at home on a coffee counter. Use close views when they clarify a functional detail, and product-in-use imagery when it helps explain the brewing ritual. ### Espresso Series 1 imagery Present Espresso Series 1 as a precision-led home espresso machine that feels approachable and assured. Show the machine, its controls, and the preparation ritual with enough clarity to make its performance and considered finish tangible. ### Accessories and bundles imagery Use Fellow’s accessories and bundles to show a complete, considered coffee setup. Keep the arrangement purposeful: objects should feel useful together, with each product easy to distinguish. ### Drinkware imagery Show Fellow drinkware as clean, tactile everyday objects. Let the silhouette, finish, lid, and material details read clearly; in lifestyle scenes, communicate the use case without cluttering the product. ## Download Fellow’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Fellow’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/fellow/fellow-brand-skill.zip) fellow-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ brand-imagery.md │ ├ gear-guides-imagery.md │ ├ brewing-gear-imagery.md │ ├ espresso-series-1-imagery.md │ ├ accessories-and-bundles-imagery.md │ ├ dos-and-donts.md │ ├ voice.md │ ├ color.md │ ├ drinkware-imagery.md │ ├ logo.md │ └ typography.md └ assets/logos/ ├ fellow-wordmark.svg ├ fellow-icon.svg └ fellow-icon-2.svg Rainbrand’s Brand Agent built this Brand Skill from fellowproducts.com on 30 Oct 2026. It isn’t Fellow’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Fellow and its logos are trademarks of Fellow Industries, Inc. Rainbrand isn’t affiliated with or endorsed by Fellow Industries, Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Eight Sleep brand guidelines](https://www.rainbrand.com/brand-guidelines/eight-sleep/) Home and living - [Hay brand guidelines](https://www.rainbrand.com/brand-guidelines/hay/) Home and living - [IKEA brand guidelines](https://www.rainbrand.com/brand-guidelines/ikea/) Home and living The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)