--- title: "Diptyque brand guidelines: logo, colors and fonts" description: "Diptyque’s logo, colors (#000000, #FFFFFF, #4D4D4D), fonts (Apercu Pro, Diptyque Saint Germain), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/diptyque/" --- (Brand guidelines) // Beauty and personal care # Diptyque brand guidelines Diptyque’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from us.diptyqueparis.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/diptyque/diptyque-brand-skill.zip) ![Diptyque Paris wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fdiptyque%2Fdiptyque-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Black #000000 - White #FFFFFF - Charcoal #4D4D4D ## About Diptyque Diptyque is a French Maison of artists, founded in 1961 in Saint-Germain-des-Prés. Its world joins nature, travel, art, craftsmanship, fragrance, and imagination in poetic creations for the home and body. ## Diptyque logo - ![Diptyque Paris wordmark](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fdiptyque%2Fdiptyque-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Diptyque Paris wordmark](https://www.rainbrand.com/brand-guidelines/diptyque/diptyque-wordmark.svg) - ![Diptyque emblem](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fdiptyque%2Fdiptyque-icon.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Diptyque emblem](https://www.rainbrand.com/brand-guidelines/diptyque/diptyque-icon.svg) Use Diptyque’s own wordmark and standalone emblem as brand identity artwork. Keep their proportions and distinctive letterforms intact; do not redraw or distort them. ## Diptyque colors - Black Logo, text and accent HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Light backgrounds HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Charcoal Secondary text HEX #4D4D4D Copy HEX RGB 77, 77, 77 Copy RGB ## Diptyque fonts - Apercu Pro Main heading · 700, Body · 300 - Diptyque Saint Germain Section heading · 400 Font names only. The Brand Skill download doesn’t include font files. ## Diptyque’s voice Write with poetic clarity. Ground sensory language in specific materials, places, memories, and natural details; let imagination and atmosphere emerge from those particulars. Favor graceful, vivid sentences over generic luxury claims, and describe a fragrance as an experience or story rather than a list of benefits. Diptyque’s copy includes phrases such as “A journey for the senses, from reality to reverie and back,” “A tribute to creativity,” and “An olfactory portrait of a legendary bar.” - “A journey for the senses, from reality to reverie and back” - “A tribute to creativity” - “An olfactory portrait of a legendary bar” ## Dos and don’ts ### Do - Build concepts around the Maison’s enduring inspirations: nature, travel, art, and the creative life of Saint-Germain-des-Prés. - Use sensory details and specific materials to make poetic language feel tangible. - Let craftsmanship, illustrated detail, and the character of the object enrich the story. - Treat gifting, daily rituals, and a product’s second life as thoughtful moments of discovery. - Preserve the proportions and character of Diptyque’s own wordmark and emblem. ### Don’t - Don’t replace sensory storytelling with generic luxury superlatives or unsupported product claims. - Don’t flatten the Maison’s poetic point of view into purely transactional copy. - Don’t distort, redraw, or repurpose Diptyque’s identity marks as decoration. - Don’t treat a seasonal or collection-specific visual treatment as the universal identity. ## More from the Brand Skill ### Imagery Use an art-directed, sensory approach: products sit within considered environments, with natural forms, tactile materials, evocative light, and room for imagination. Balance clean product views with atmospheric campaign imagery and close studies of materials or craft. Preserve the product’s form, finish, label, and emblem when showing Diptyque creations. Seasonal campaigns may develop their own illustrative world; keep that treatment specific to the campaign. The Maison’s visual world includes poetic product arrangements, heritage and atelier imagery, and crafted objects shown as both functional creations and works of art. ## Download Diptyque’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Diptyque’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/diptyque/diptyque-brand-skill.zip) diptyque-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ voice.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ └ imagery.md └ assets/logos/ ├ diptyque-wordmark.svg └ diptyque-icon.svg Rainbrand’s Brand Agent built this Brand Skill from us.diptyqueparis.com on 30 Oct 2026. It isn’t Diptyque’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Diptyque and its logos are trademarks of Diptyque SAS. Rainbrand isn’t affiliated with or endorsed by Diptyque SAS. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Aesop brand guidelines](https://www.rainbrand.com/brand-guidelines/aesop/) Beauty and personal care - [Byredo brand guidelines](https://www.rainbrand.com/brand-guidelines/byredo/) Beauty and personal care - [Glossier brand guidelines](https://www.rainbrand.com/brand-guidelines/glossier/) Beauty and personal care The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)