--- title: "Daylight brand guidelines: logo, colors and fonts" description: "Daylight’s logo, colors (#FF9D00, #18190F, #FAF5F2), fonts (ABC Arizona Flare, ABC ROM), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/daylight/" --- (Brand guidelines) // Consumer technology # Daylight brand guidelines Daylight’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from daylightcomputer.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/daylight/daylight-brand-skill.zip) ![Daylight Computer Company logo in cream](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fdaylight%2Fdaylight-lockup.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Amber #FF9D00 - Night #18190F - Cream #FAF5F2 - Cream dark #E8DED8 ## About Daylight Daylight makes personal computing feel more humane: its paper-like DC-1 is designed for focus, wellbeing, and creative work, while the company’s public-benefit mission puts people and their relationship with technology at the center. ## Daylight logo - ![Daylight Computer Company logo in cream](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fdaylight%2Fdaylight-lockup.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Lockup · SVG [Download Daylight Computer Company logo in cream](https://www.rainbrand.com/brand-guidelines/daylight/daylight-lockup.svg) - ![Daylight wordmark in amber](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fdaylight%2Fdaylight-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Daylight wordmark in amber](https://www.rainbrand.com/brand-guidelines/daylight/daylight-wordmark.svg) - ![Daylight sun symbol in night](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fdaylight%2Fdaylight-icon.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Daylight sun symbol in night](https://www.rainbrand.com/brand-guidelines/daylight/daylight-icon.svg) Use the Daylight Computer Company logo, the sun symbol beside the stacked name, as the company signature, the lowercase daylight wordmark for the brand and product, and the sun symbol alone where a compact mark is needed. Set them in cream on Night, or in Night or amber on light backgrounds, and preserve their artwork and proportions. ## Daylight colors - Amber Signature accent, wordmark and primary actions HEX #FF9D00 Copy HEX RGB 255, 157, 0 Copy RGB - Night Text and dark backgrounds HEX #18190F Copy HEX RGB 24, 25, 15 Copy RGB - Cream Primary background and logo on dark backgrounds HEX #FAF5F2 Copy HEX RGB 250, 245, 242 Copy RGB - Cream dark Secondary warm backgrounds HEX #E8DED8 Copy HEX RGB 232, 222, 216 Copy RGB - White Product labels and highlights HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB ## Daylight fonts - ABC Arizona Flare Headings · 300 - ABC ROM Body and interface · 400 - ABC ROM Extended Uppercase labels · 400 Font names only. The Brand Skill download doesn’t include font files. ## Daylight’s voice Write with humane conviction: Daylight challenges exhausting, addictive technology and offers a calmer, more considered alternative. Pair the larger purpose with specific, understandable benefits rather than vague futurism. Use calm, direct language for product benefits, and allow occasional warmth or poetic phrasing when describing light, nature, and human flourishing. Daylight’s own language includes “A calm experience,” “Stay connected with yourself and what’s around you,” and “The world’s first full-speed paper-like display.” The voice can be candid and conversational when explaining the company’s purpose: “To help technology and humanity live happily ever after.” - “A calm experience” - “Stay connected with yourself and what’s around you” - “The world’s first full-speed paper-like display” - “To help technology and humanity live happily ever after” ## Dos and don’ts ### Do - Keep the identity calm and warm: amber accents, cream backgrounds and Night text, with headlines in ABC Arizona Flare. - Ground product storytelling in the balance of fluid computing, paper-like experience, focus, and wellbeing. - Write in a calm, humane voice, with clear language about what the product enables. - Connect the company’s purpose to a more thoughtful relationship between technology and people. ### Don’t - Don’t make the brand feel like the exhausting, addictive, or distracting technology it is working against. - Don’t make health and wellbeing messaging obscure the practical uses of the device, such as reading, writing, annotating, and using apps. - Don’t replace Daylight’s calm, human tone with generic hype or impersonal technical language. ## More from the Brand Skill ### Illustration and Feature Icons Daylight pairs its product story with simple feature illustrations and icons. Use them to explain the device’s display, calm experience, health benefits, outdoor readability, battery life, and amber lighting. Keep the imagery in service of clear product communication. For product, support, and editorial explanations, retain Daylight’s own illustrations and diagrams. The nature-themed app illustrations are part of Daylight’s product presentation. Preserve them when showing the app ecosystem or related product experience. ### Photography and Brand Imagery Show the DC-1 in calm, real-world settings, including outdoor use and moments of reading or focused work. Keep the device and its paper-like display central to the story; imagery connects the product with daylight, nature, and everyday life. Use product and editorial photography for relevant DC-1 storytelling, product introductions, and product-page contexts. ### Daylight Labs Daylight Labs is Daylight’s experimental frontier. Its own visual language explores warm light, nature, and small-batch experiments while remaining connected to the broader idea of human flourishing. Keep Labs material scoped to Labs work rather than using it as the default look for DC-1 communications. ### Product Visuals Use Daylight’s own product imagery for DC-1 product pages, shopping contexts, and feature storytelling. Show the device and its included or compatible accessories accurately; keep product descriptions tied to the role each item serves. ## Download Daylight’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Daylight’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/daylight/daylight-brand-skill.zip) daylight-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ ├ voice.md │ ├ illustration-and-icons.md │ ├ imagery-photography.md │ ├ daylight-labs.md │ └ product-visuals.md └ assets/logos/ ├ daylight-lockup.svg ├ daylight-wordmark.svg └ daylight-icon.svg Rainbrand’s Brand Agent built this Brand Skill from daylightcomputer.com on 30 Oct 2026. It isn’t Daylight’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Daylight and its logos are trademarks of Daylight Computer Co. Rainbrand isn’t affiliated with or endorsed by Daylight Computer Co. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Apple brand guidelines](https://www.rainbrand.com/brand-guidelines/apple/) Consumer technology - [Google brand guidelines](https://www.rainbrand.com/brand-guidelines/google/) Consumer technology - [Nothing brand guidelines](https://www.rainbrand.com/brand-guidelines/nothing/) Consumer technology The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)