--- title: "Cadence brand guidelines: logo, colors and fonts | Rainbrand" description: "Cadence’s logo, colors (#000000, #FFFFFF, #2E2E2E), fonts (PP Neue Montreal), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/cadence/" --- (Brand guidelines) // Food and drink # Cadence brand guidelines Cadence’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from usecadence.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/cadence/cadence-brand-skill.zip) ![Cadence wordmark in white](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fcadence%2Fcadence-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Black #000000 - White #FFFFFF - Charcoal #2E2E2E - Gray #4D4D4D ## About Cadence Cadence is a science-led hydration and fueling brand for athletes and active lifestyles. It brings together electrolyte drinks, hydration sticks, endurance fuel, and hydration systems, pairing precise formulations with an approachable, soda-inspired taste and a disciplined performance mindset. ## Cadence logo - ![Cadence wordmark in white](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fcadence%2Fcadence-wordmark.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Cadence wordmark in white](https://www.rainbrand.com/brand-guidelines/cadence/cadence-wordmark.svg) - ![Cadence wordmark in black](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fcadence%2Fcadence-wordmark-2.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Wordmark · SVG [Download Cadence wordmark in black](https://www.rainbrand.com/brand-guidelines/cadence/cadence-wordmark-2.svg) The Cadence wordmark is the brand’s mark. Use it in black on light backgrounds and in white on black or on photography dark enough to keep it legible. Keep it visually distinct from product names and supporting copy, and don’t recolor or redraw it. ## Cadence colors - Black Wordmark, text and primary actions HEX #000000 Copy HEX RGB 0, 0, 0 Copy RGB - White Backgrounds and reversed type HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Charcoal Buttons, links and navigation HEX #2E2E2E Copy HEX RGB 46, 46, 46 Copy RGB - Gray Supporting text HEX #4D4D4D Copy HEX RGB 77, 77, 77 Copy RGB ## Cadence fonts - PP Neue Montreal Headings · 300, Body · 400, Buttons and labels · 500 Font names only. The Brand Skill download doesn’t include font files. ## Cadence’s voice Cadence speaks with the confidence of sports science and the immediacy of everyday training. Keep the writing direct, specific, and energetic without sounding clinical or overblown. Translate formulation detail into clear benefits and real moments: the desk, the session, the long run, and recovery. Make taste part of the story, not an afterthought. Use short, pointed headlines, then explain the reason behind the claim in plain language. Numbers and formulation details give the voice authority; sensory details make products inviting. Match claims to the product and its intended use. - “Hydration, the way it is meant to be done” - “The easiest habit to get right” - “The drink you’d reach for anyway, doing something for you” - “Dosed to what you lose” ## Dos and don’ts ### Do - Use a clean, disciplined visual identity with strong contrast and uncluttered type. - Set large headings in PP Neue Montreal Light and body copy in Regular, with Medium for buttons and labels. - Make Cadence’s product and flavor worlds vivid while keeping the overall brand presentation composed and performance-minded. - State formulation details plainly and connect them to a relevant use occasion. - Write with direct, active phrasing and pair scientific confidence with accessible language. ### Don’t - Don’t make the brand’s general identity feel sugary, cluttered, or dependent on exaggerated sports clichés; Cadence presents hydration as clean, precise, and science-led. - Don’t bury a product’s purpose in technical language when a clear benefit and use moment can lead. - Don’t make broad performance or wellness promises that exceed the specific product and claim being communicated. - Don’t treat every product as interchangeable: daily hydration, energy, sleep, and endurance fueling have distinct functions. - Don’t recolor the wordmark; keep it black or white. ## More from the Brand Skill ### Product world Cadence’s range forms a connected hydration and fueling system. Daily hydration appears as ready-to-drink carbonated cans and mix-at-home sticks; Energy and Sleep sticks address specific moments in the day; gels, bars, and carbohydrate mix support endurance fueling. Bundles bring formats together for daily routines and training. Preserve each product’s distinctive role and packaging when creating product-focused work. ## Download Cadence’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Cadence’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/cadence/cadence-brand-skill.zip) cadence-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ voice.md │ ├ dos-and-donts.md │ ├ colors.md │ ├ logo.md │ ├ typography.md │ └ product-world.md └ assets/logos/ ├ cadence-wordmark.svg └ cadence-wordmark-2.svg Rainbrand’s Brand Agent built this Brand Skill from usecadence.com on 30 Oct 2026. It isn’t Cadence’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Cadence and its logos are trademarks of Cadence Performance, Inc. Rainbrand isn’t affiliated with or endorsed by Cadence Performance, Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Blue Bottle Coffee brand guidelines](https://www.rainbrand.com/brand-guidelines/blue-bottle-coffee/) Food and drink - [Chamberlain Coffee brand guidelines](https://www.rainbrand.com/brand-guidelines/chamberlain-coffee/) Food and drink - [Ghia brand guidelines](https://www.rainbrand.com/brand-guidelines/ghia/) Food and drink The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)