--- title: "BioMed Central brand guidelines: logo, colors and fonts" description: "BioMed Central’s logo, colors (#242F4E, #8DD2F3, #FFFFFF), fonts (Merriweather Sans), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/biomed-central/" --- (Brand guidelines) // Media and entertainment # BioMed Central brand guidelines BioMed Central’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from link.springer.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/biomed-central/biomed-central-brand-skill.zip) ![BMC logo with blue square and name](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/biomed-central/biomed-central-logo.png) - BMC navy #242F4E - BMC light blue #8DD2F3 - White #FFFFFF - Platform blue #025E8D ## About BioMed Central BioMed Central, now branded BMC, publishes open-access research across the life sciences, health, medicine and applied sciences. Part of Springer Nature, BMC centers its identity on open science and the communities that produce and use research. ## BioMed Central logo - ![BMC logo with blue square and name](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/biomed-central/biomed-central-logo.png) Lockup · PNG [Download BMC logo with blue square and name](https://storage.rainbrand.com/storage/v1/object/public/public-assets/brand-guidelines/biomed-central/biomed-central-logo.png?download=biomed-central-logo.png) Use BMC’s own supplied logo to identify BioMed Central’s current publishing brand. Keep the blue graphic and BMC lettering together. The Springer Nature Link platform wordmark is a separate identity and does not replace the BMC mark. ## BioMed Central colors - BMC navy Lettering and lower logo field HEX #242F4E Copy HEX RGB 36, 47, 78 Copy RGB - BMC light blue Upper logo field HEX #8DD2F3 Copy HEX RGB 141, 210, 243 Copy RGB - White Light backgrounds HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Platform blue Links on the current Springer Nature Link platform HEX #025E8D Copy HEX RGB 2, 94, 141 Copy RGB ## BioMed Central fonts - Merriweather Sans Current platform heading · 700, Current platform body · 600 Font names only. The Brand Skill download doesn’t include font files. ## BioMed Central’s voice Use clear, supportive language for research communities. Make open access and research integrity tangible, and describe the publishing process accurately. - “If you value openness, transparency, and community, let us welcome you to the BMC family.” ## Dos and don’ts ### Do - Use the BMC identity for BioMed Central’s journal portfolio. - Keep research and publishing information accurate and easy to navigate. - Write helpfully for authors, reviewers, editors and readers. ### Don’t - Do not substitute the Springer Nature Link platform wordmark for BMC. - Do not confuse BMC publishing with unrelated companies using the same initials. - Do not turn research or publication metrics into unsupported promises. ## More from the Brand Skill ### Imagery Use research and publishing imagery to make the platform’s role tangible. The homepage pairs a prominent hero image with large, simple promotional cards. Favor clear, purposeful compositions that leave space for their accompanying content and feel at home in a research platform. ### Interface design Keep the platform’s interface light, uncluttered and easy to scan. Use clear typographic hierarchy, generous spacing and simple surfaces; the supplied interface styles use no shadows. Cards have a fine border, modest rounding and internal padding. Primary and secondary buttons are white with a blue outline, rounded ends and bold type. Links are understated, underlined and visibly distinct from body copy. Maintain clear separation between cards, controls and surrounding page content. For web design, use the platform’s style tokens as a practical guide: spacing steps run from compact to generous, while cards and buttons use restrained borders and shapes rather than decorative effects. ### Accessibility Design for a broad range of users and assistive technologies. Keep text resizable, maintain sufficient text contrast, and make navigation operable by keyboard. Provide a skip-to-content link, expose interface information through appropriate accessibility attributes, and aim for WCAG 2.2 AA conformance. ## Download BioMed Central’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow BioMed Central’s guidelines. It starts at SKILL.md, which points to the right file for each task. It has the guidance, 0 images and the logos. The font files belong to BioMed Central Limited, so they’re left out. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/biomed-central/biomed-central-brand-skill.zip) ZIP, 379 KB biomed-central-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ dos-and-donts.md │ ├ colors.md │ ├ imagery.md │ ├ interface-design.md │ ├ brand-identity.md │ ├ typography.md │ ├ voice.md │ └ accessibility.md └ assets/ └ logos/ Rainbrand’s Brand Agent built this Brand Skill from link.springer.com on 3 Nov 2026. It isn’t BioMed Central’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. BioMed Central and its logos are trademarks of BioMed Central Limited. Rainbrand isn’t affiliated with or endorsed by BioMed Central Limited. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Disney brand guidelines](https://www.rainbrand.com/brand-guidelines/disney/) Media and entertainment - [Disney+ brand guidelines](https://www.rainbrand.com/brand-guidelines/disney-plus/) Media and entertainment - [Netflix brand guidelines](https://www.rainbrand.com/brand-guidelines/netflix/) Media and entertainment The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)