--- title: "Airbnb brand guidelines: logo, colors and fonts | Rainbrand" description: "Airbnb’s logo, colors (#FF385C, #222222, #FFFFFF), fonts (Airbnb Cereal), voice, and dos and don’ts, with a Brand Skill for your agents." url: "https://www.rainbrand.com/brand-guidelines/airbnb/" --- (Brand guidelines) // Travel and transport # Airbnb brand guidelines Airbnb’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from airbnb.com. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/airbnb/airbnb-brand-skill.zip) ![Airbnb logo in Rausch](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fairbnb%2Fairbnb-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) - Rausch #FF385C - Near black #222222 - White #FFFFFF - Light gray #F7F7F7 ## About Airbnb Airbnb connects travelers with places to stay and local experiences, and helps people find services for their trips. Its brand brings together discovery, hospitality, and practical booking information. ## Airbnb logo - ![Airbnb logo in Rausch](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fairbnb%2Fairbnb-logo.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Lockup · SVG [Download Airbnb logo in Rausch](https://www.rainbrand.com/brand-guidelines/airbnb/airbnb-logo.svg) - ![Airbnb Bélo symbol in Rausch](https://www.rainbrand.com/_next/image?url=%2Fbrand-guidelines%2Fairbnb%2Fairbnb-icon.svg&w=3840&q=75&dpl=dpl_8zv7npXJR9sMH7dgRdivLL1jQMCy) Icon · SVG [Download Airbnb Bélo symbol in Rausch](https://www.rainbrand.com/brand-guidelines/airbnb/airbnb-icon.svg) Airbnb’s logo pairs the Bélo, its looping symbol, with the lowercase airbnb wordmark, in Rausch. Use the full logo as the primary mark, and the Bélo on its own where space is tight or Airbnb is already established. Place it on white or light backgrounds where Rausch stays clear, and don’t redraw, recolor or rearrange it. ## Airbnb colors - Rausch Signature brand color, logo and primary actions HEX #FF385C Copy HEX RGB 255, 56, 92 Copy RGB - Near black Text and dark buttons HEX #222222 Copy HEX RGB 34, 34, 34 Copy RGB - White Page backgrounds and text on Rausch HEX #FFFFFF Copy HEX RGB 255, 255, 255 Copy RGB - Light gray Subtle backgrounds HEX #F7F7F7 Copy HEX RGB 247, 247, 247 Copy RGB ## Airbnb fonts - Airbnb Cereal Headings · 600, Body · 400 Font names only. The Brand Skill download doesn’t include font files. ## Airbnb’s voice Airbnb’s voice is welcoming, plainspoken, and oriented toward discovery. Pair an inviting sense of possibility with clear, useful details about places, activities, and stays. Use short phrases that help people imagine a trip while staying specific and easy to understand. Make practical details easy to scan when they matter, such as location, guest capacity, amenities, price, and ratings. - “Hosted by the world’s most interesting people” - “Your home could make money on Airbnb” - “Hosting isn’t only for homeowners” - “Inspiration for future getaways” ## Dos and don’ts ### Do - Use the full logo, the Bélo with the airbnb wordmark, as the primary mark, and the Bélo alone where space is tight. - Set headings and body text in Airbnb Cereal, with a clear distinction between prominent headings and supporting copy. - Use Rausch for the logo and prominent actions, against white backgrounds and near-black text. - Write in a welcoming, direct way that balances travel inspiration with practical detail. - Use destination, stay, experience, and service imagery that reflects the specific listing or trip context. ### Don’t - Don’t recolor, stretch or redraw the Bélo or the wordmark, or change the spacing between them. - Don’t bury key details such as location, guest capacity, price, or amenities in dense copy. - Don’t replace Airbnb’s clear, accessible interface hierarchy with heavy decoration or hard-to-scan layouts. - Don’t make the voice vague or overly formal; keep trip information human and easy to understand. ## More from the Brand Skill ### Imagery and brand backdrops Airbnb’s website presents destinations and travel imagery alongside its own identity artwork. Use destination-led photographs to make travel possibilities tangible; reserve identity marks for branding rather than treating photos as logos. ### Imagery experiences Experience listings use photography to show people, places, food, craft, and activities. Keep imagery grounded in the specific experience and present it as part of a browsable listing with a clear title and location. ### Imagery homes and hotels Airbnb’s homes and hotel pages show property photography as part of browsing and booking. Use property imagery to convey the stay and its setting; keep it within a clear listing context rather than making it stand in for Airbnb identity artwork. The property-detail gallery shows how several photographs can present one stay in context. ### Imagery services Service listings use photographs to introduce the service and its provider. Keep the image tied to the service category and listing details, rather than presenting it as Airbnb identity artwork. ### Website and interface Airbnb’s website uses a light interface with clear content hierarchy and ample separation between sections. Search is prominent, and navigation organizes the offering into Homes, Hotels, Experiences, and Services. Use rounded, pill-shaped primary actions with high-contrast text. Secondary actions are outlined, while text links stay visually lighter. Cards use restrained borders and spacing rather than heavy shadows. Present listings in browsable groups with a clear heading and concise destination or category context. Keep practical listing details—such as property type, price, and guest rating—readable alongside imagery. ## Download Airbnb’s Brand Skill A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Airbnb’s guidelines. It starts at SKILL.md, which points to the right file for each task. This copy includes the guidance and logos. It leaves out the reference images and font files. [Download the Brand Skill](https://www.rainbrand.com/brand-guidelines/airbnb/airbnb-brand-skill.zip) airbnb-brand-skill/ ├ SKILL.md ├ README.md ├ references/ │ ├ color.md │ ├ dos-and-donts.md │ ├ logo.md │ ├ typography.md │ ├ imagery-and-brand-backdrops.md │ ├ voice.md │ ├ imagery-experiences.md │ ├ imagery-homes-and-hotels.md │ ├ imagery-services.md │ └ website-and-interface.md └ assets/logos/ ├ airbnb-logo.svg └ airbnb-icon.svg Rainbrand’s Brand Agent built this Brand Skill from airbnb.com on 30 Oct 2026. It isn’t Airbnb’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand. Airbnb and its logos are trademarks of Airbnb, Inc. Rainbrand isn’t affiliated with or endorsed by Airbnb, Inc. ## Make one for your brand. Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/mcp/getting-started) ### ChatGPT + Codex 1. Open the Rainbrand plugin and add it. [Open Rainbrand plugin](https://chatgpt.com/plugins/plugin_asdk_app_6ac6e5030ec88191a88001f6dc0628ca) 2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex. ### Claude 1. Open the Rainbrand connector in Claude and add it. [Open Rainbrand connector](https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Rainbrand&connectorUrl=https%3A%2F%2Fmcp.rainbrand.com%2Fmcp) 2. Select Connect, then sign in to Rainbrand. You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.claude-plugin.zip). ### Claude Code 1. Add Rainbrand's plugin marketplace in your terminal. ``` claude plugin marketplace add rainbrandai/rainbrand-skills ``` 2. Install the Rainbrand plugin, including its Skill and MCP connection. ``` claude plugin install rainbrand@rainbrand ``` 3. Start a new Claude Code session, then use /mcp to sign in to Rainbrand. You can also [connect with MCP](https://docs.rainbrand.com/mcp/getting-started#claude-code-installation-options) or install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill). ### Cursor 1. Add Rainbrand to ~/.cursor/mcp.json. ``` { "mcpServers": { "rainbrand": { "url": "https://mcp.rainbrand.com/mcp" } } } ``` 2. Sign in from the Cursor CLI. ``` agent mcp login rainbrand ``` You can also install the [Rainbrand Skill](https://docs.rainbrand.com/mcp/getting-started#standalone-rainbrand-skill) or the [plugin](https://github.com/rainbrandai/rainbrand-skills/releases/latest/download/rainbrand.cursor-plugin.zip). ### API 1. Create an API key in your account settings, then list your brands. ``` curl https://www.rainbrand.com/api/v1/brands -H "x-api-key: $RAINBRAND_API_KEY" ``` Integrating Rainbrand into your app? [Read the API docs](https://docs.rainbrand.com/api). ## More brand guidelines [See all brands](https://www.rainbrand.com/brand-guidelines/) - [Aman brand guidelines](https://www.rainbrand.com/brand-guidelines/aman/) Travel and transport - [Uber brand guidelines](https://www.rainbrand.com/brand-guidelines/uber/) Travel and transport - [Alo Yoga brand guidelines](https://www.rainbrand.com/brand-guidelines/alo-yoga/) Sports and outdoors The brand layer for agents. Rainbrand builds and maintains shared brand context for your agents and products. [Get started](https://www.rainbrand.com/auth/sign-in) [Read the docs](https://docs.rainbrand.com/)