---
title: "Brand guidelines: Blog | Rainbrand"
description: "Writing and maintaining brand guidelines that agents can apply: sources, formats, versions and templates."
url: "https://www.rainbrand.com/blog/topics/brand-guidelines/"
---

(Blog) Brand guidelines 04 articles

# Brand guidelines

Writing and maintaining brand guidelines that agents can apply: sources, formats, versions and templates.

- ## [Which brand guideline formats can AI tools actually use?](https://www.rainbrand.com/blog/brand-guideline-formats-for-ai/)

    AI tools can open a PDF, a deck, a web page or a Markdown file, but each format keeps different parts of a brand intact. Compare PDFs, portals, Markdown, BRAND.md, Agent Skills, DESIGN.md and design tokens by what they carry, how agents read them and where they break.

    13 min read · 20 sources

- ## [A Markdown brand guidelines template for AI agents](https://www.rainbrand.com/blog/markdown-brand-guidelines-template/)

    Copy a complete Markdown brand guide, replace its examples with your own rules and evidence, and package the real logos, fonts and references agents need.

    9 min read · 15 sources

- ## [How to version brand guidelines for AI workflows](https://www.rainbrand.com/blog/version-brand-guidelines-for-ai/)

    Keep the current brand, saved task inputs and applied edits distinguishable. Use version references and a readable change record to diagnose stale guidance and reverse mistakes.

    7 min read · 10 sources

- ## [What is a brand layer for agents, and do you need one?](https://www.rainbrand.com/blog/what-is-a-brand-layer-for-agents/)

    Understand how a maintained brand layer supplies guidance and assets, supports review and carries updates into recurring work across agents and products.

    7 min read · 7 sources

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